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Assoc Director of Marketing

Virginia Tech
District of Columbia, United States
Salary Not Specified
Posted date
Aug 23, 2021

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Position Type
Faculty Positions, Business & Management, Business Administration, Management, Marketing & Sales, Other Business & Management, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Level
Employment Type
Full Time
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Job Description

The Pamplin College of Business at Virginia Tech is seeking a talented and experienced Associate Director of Marketing & Advertising. This position reports to the Associate Dean for Graduate Programs and is responsible for all marketing and advertising activities for the Pamplin College of Business Graduate programs housed in the Greater D.C. Region. He or she will be responsible for advertising campaign management to increase enrollments. As the primary liaison for campaign management, he or she will be responsible for identifying opportunities and developing plans to increase student enrollments using capture management strategies, paid media contract negotiation/university legal compliance, market research/competitive intelligence, strategy and implementation of marketing and advertising and content production management across the MIT, MBA, MSBA-HTM, and other programs. Working with the MIT Associate Director/Director and Director of Marketing, contribute to identifying business development opportunities for corporate/academic partnerships to increase student enrollment (e.g. co-branded information sessions, articulation agreements, and co-branded certificates) and creation and optimization of the pipeline. Specific duties include: Budgeting and efficient allocation of advertising and marketing resources; Asset delivery and scheduling; Working closely with the director of marketing and recruitment to develop advertising strategies to increase program pipelines for RFI and submitted applications; Support the management information sessions and recruitment events (online/in-person); Manage production of creative assets with both internal stakeholders and external vendors; Vendor management, including invoicing/billing, and vendor and new opportunity evaluation; Engage in campaign performance assessment to continuously evaluate perceptions of target markets, providing data, interpretation and strategic insights to Associate Dean and program leadership; Maintain data and reporting regarding marketing/advertising efforts relative to the enrollment funnel including leads, applications, admissions, and enrollments of programs; Program support as needed, including inbound and outbound prospect and applicant communications.

Required Qualifications

Master's degree or a Bachelor's degree with work experience which may equate to an advance degree; extensive experience in marketing, advertising, and recruitment of graduate students; proven track record in developing and executing marketing and advertising plans, fiscal management; Basic HTML skills for web editing and management; flexibility to travel as needed, including some weekends; excellent communication skills and interpersonal skills; passionate about learning and the value of graduate programs; demonstrated ability to work independently and cooperatively with staff and faculty to achieve results.

Preferred Qualifications

Master’s degree in business from an accredited college or equivalent degree program; substantial experience in an academic setting is highly desirable; demonstrable success in advertising, student recruitment and enrollment management, business development of corporate/academic partnerships, marketing research and analysis, project planning, forecasting, student admission process management; comfortable with technology for web-based recruiting initiatives; significant marketing and advertising experience.

Pay Band


Appointment Type


Salary Information

Commensurate with Experience

Review Date


Additional Information

The successful Candidate will be required to have a criminal conviction check

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges , a school of medicine , a veterinary medicine college, Graduate School , and Honors College . The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers . A leading global research institution, Virginia Tech conducts more than $500 million in research annually.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or veteran status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact Nicole Girdwain at during regular business hours at least 10 business days prior to the event.

Advertised: August 23, 2021
Applications close:

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