Associate Director of Communications - External
- Employer
- Grand Rapids Community College
- Location
- Michigan, United States
- Salary
- Salary Not specified
- Date posted
- Nov 21, 2022
View more
- Position Type
- Faculty Positions, Communications, Public Relations & Advertising
- Employment Level
- Administrative
- Employment Type
- Full Time
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Associate Director of Communications - External
Date: November 15, 2022
Position Title: Associate Director of Communications
Department: Communications
Job ID: 1430
Work Hours/Schedule: 40 hours/52 weeks
Compensation: Meet and Confer, Grade 15 - $61,071
Reports to: Director of Communications
Posting Close Date: December 1, 2022
BENEFITS
Grand Rapids Community College provides an excellent benefits experience for our GRCC family. Our benefit package is designed to enhance employees' health and well-being. Part-time employees have different benefits outlined in the specific collective bargaining agreements and handbooks. Below is an overview of these benefits, additional details are available on the Human Resources/Benefits website:
-
Six health insurance plan options
(includes a high deductible plan with a health savings account
option).
A unique dental & vision
reimbursement program (includes coverage for adult orthodontia
& lasik eye surgery).
Employer sponsored retirement plans as
well as voluntary retirement savings plans (403b or 457 plans)
Tuition benefits at GRCC for you, your
spouse and your dependents.
Tuition reimbursement at other higher
education institutions for you.
Generous time off that includes sick,
vacation and personal leave banks.
Paid holidays and holiday shutdown
period in late December!
SUMMARY
The Associate Director of Communications tells the story of GRCC programs and students internally and externally. The person in this role is responsible for the effective and efficient management of college-wide advertising and marketing initiatives. Primary responsibilities include advertising, marketing, promotions and public relations campaign planning; supporting the creation and editing of content (copy, photography or video) that accounts for accuracy, audience, style and tone of messaging in accordance with GRCC brand standards; media buying; ensuring brand consistency across all communications platforms; knowledge of best practice industry standards to capitalize on changes to, and emerging, technologies; initiating communications strategies that support department and college-wide priorities; managing a dashboard that tracks advertising and marketing initiatives; acting as the liaison between the communications department and the college regarding advertising and marketing work.
Essential Job Functions
-
Manage the development and
implementation of annual brand advertising campaigns.
Manage the development and
implementation of annual recruitment and retention advertising and
promotions campaigns.
Create advertising calendars that
coincide with the admissions and enrollment center's recruitment
cycles.
Write copy for brand, and recruitment
and retention advertising campaigns.
Write copy for press releases, student
profiles and other materials.
Assist the Director of Communications
in managing the advertising budget.
Support the director of communications
in the development and implementation of the communications
department strategic plan.
Develop creative strategies that
interconnect college advertising campaigns with its editorial
publications, promotions and social media campaigns.
Assist the Director of Communications
to identify, develop and implement program-specific advertising and
promotions campaigns.
Lead efforts to ensure brand
consistency across advertising, marketing, promotions and public
relations campaigns.
Collaborate with the lead graphic
designer to create a comprehensive brand suite housed under an
editorial and graphic identity guide that supports consistency of
copy, photography and video for all advertising, marketing,
promotions and public relations materials.
Collaborate with the media technologies
department to foster a continued focus on brand in video work.
Develop proactive relationships with
the media and advertising vendors.
Conduct annual media buying, analyzing
emerging trends and success rates to determine future buys.
Manage a dashboard to track advertising
and marketing initiatives, and generate reports to inform strategy
decisions.
Create an advertising portfolio to
provide examples, and share successes, of communications department
advertising, marketing, promotions and public relations campaigns.
Update the portfolio annually.
Support the Director of Communications
with the implementation of crisis communications protocol.
Assist in the deployment of crisis
communications.
Represent the department on college
teams.
Regular attendance during normal
scheduled hours is required. Being present is essential for serving
customers and performing the essential functions of this
position.
Write press releases, web posts, and
other materials.
Other duties as assigned by the
Director of Communications.
JOB SPECIFICATIONS
Education/License
-
Bachelor's degree in marketing, public
relations or a communications related field required.
Work Experience
-
Minimum of 3 years
relevant experience in a communications-related role, with
demonstrated success managing both a team and advertising
campaigns.
Prior experience in a
higher education setting preferred.
Competencies
-
The following competencies
are essential and will be evaluated for our candidates through the
evidence-based selection process:
Foundational Competencies
-
Responsibility
Adaptability
Achievement
Ingenuity
Decisive
Teamwork
Information Skills
Listening
Occupational Competencies
-
Interacting With Computers
Getting Information
Thinking Creatively
Updating and Using Relevant
Knowledge
Communicating with Supervisors, Peers,
or Subordinates
Making Decisions and Solving
Problems
Organizing, Planning, and Prioritizing
Work
Establishing and Maintaining
Interpersonal Relationships
Identifying Objects, Actions, and
Events
Communicating with Persons Outside
Organization
Scheduling Work and Activities
Processing Information
Documenting/Recording Information
Interpreting the Meaning of
Information for Others
Coordinating the Work and Activities
of Others
Equipment Use/Knowledge/Skills/Abilities
-
Advanced copywriting and
editing skills.
Excellent oral and written
communication and interpersonal skills.
Competency in database
management systems and related communications support
software.
Ability to work under
pressure to meet deadlines.
Strong organizational
skills to manage multiple projects at one time.
Proven analytical and
problem-solving abilities.
Possess self-confidence,
and have strong facilitation skills. Be accessible to external and
internal constituents.
Balance priorities and
responsibilities between long-term strategy initiatives, and
short-term day-to-day department operations for successful
completion of all objectives.
Employ creative-thinking
strategies, and not be afraid to think outside the box.
Willingness to learn new
skills by practicing quality improvement.
High level of creativity,
energy, enthusiasm and motivation.
Must possess initiative
and be able to work independently, and have a strong work
ethic.
Ability to use good
judgment when handling confidential, or sensitive, college
material.
Physical Demands
-
Long periods of sitting,
reading and writing, in addition to collaborations with external
and internal constituents that require adept listening and speaking
skills.
Must be able to lift up to
20 pounds.
Mental Demands
-
Competency to communicate
effectively
Able to manage high-stress
conflict resolution with a positive approach, be team-oriented, and
have a strong work ethic.
Ability to strategically
work with the director of communications to elevate department
work.
Ability to transition smoothly between
independent and collaborative efforts.
Working Conditions
-
Grand Rapids Community College will
comply with any mandated health and safety requirements. Employees
will be directed to our GRCC Policy(s) for compliance
information.
-
Fast paced and team
oriented environment.
Occasional night and
weekend work may be necessary to accomplish objectives.
Some travel is required to
participate in conferences and professional organizations.
METHOD OF APPLICATION
Grand Rapids Community College is only accepting online applications for this position at https://www.grcc.edu/jobs. Submit a cover letter and resume in one document. The opportunity to apply for this position will close on December 1, 2022 at 11:59PM. Individuals with diverse backgrounds are encouraged to apply. Grand Rapids Community College is an equal opportunity employer. Visa sponsorship is not available.
Grand Rapids Community College creates an inclusive learning and working environment that recognizes the value and dignity of each person. It is the policy and practice of GRCC to provide equal educational and employment opportunities regardless of age, race, color, religion, marital status, sex/gender, pregnancy, sexual orientation, gender identity, gender expression, height, weight, national origin, disability, political affiliation, familial status, veteran status or genetics in all programs, activities, services, employment and advancement including admissions to, access to, treatment in, or compensation in employment as required by state and federal law. GRCC is committed to reviewing all aspects of GRCC programs, activities, services and employment, including recruitment, selection, retention and promotion to identify and eliminate barriers in order to prevent discrimination on the basis of the listed protected characteristics. The college will not tolerate any form of retaliation against any person for bringing charges of discrimination or participating in an investigation. Further information may be obtained from the EEO Office or the Office of General Counsel, 143 Bostwick Avenue NE, Grand Rapids, MI 49503-3295.
To apply, please visit: https://jobs.grcc.edu/psp/job/EXTERNAL_APPLICANT/GRCC_HR/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=1&JobOpeningId=1430&PostingSeq=1
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