Social Media Specialist

Official Title: Marketing Specialist
Business Title: Social Media Specialist
Employment Class: Academic Staff
FTE: 1.0
Compensation: $38,000 to $48,000
FLSA Status: Exempt
Terms of Employment: Annual, Fixed-term renewable
Position Summary:

Reporting to the director of digital marketing, this position will be responsible for developing and publishing digital content on the University of Wisconsin Oshkosh social media accounts as well as other digital platforms. This position contributes to strategy development and implements marketing projects in support of institutional or unit marketing goals. Typical work hours are 7:45 to 4:30 p.m. as well as evening and weekend social media coverage responsibilities.

UW Oshkosh provides a competitive benefits package for all benefit-eligible positions. Click here for more details.

Responsibilities

Standard Job Description Responsibilities:

o Develops, implements, and maintains strategic marketing plans based on research and established strategies
o Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
o Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities

Detailed Responsibilities:

A. Social media management (70%)

o Develop original and engaging campaigns and day-to-day content for the UW Oshkosh social media presence. Publish content on Facebook, Twitter, Instagram, LinkedIn and other emerging platforms.
o Develop and manage the social media strategy for UW Oshkosh, including its content, voice and branding.
o Capture and analyze social media metrics and report on the University’s progress toward communication and interaction goals.
o Conduct competitor analyses and research market trends to recommend changes to the UW Oshkosh social media strategy.

B. Community management (20%)

o Use social media listening tools to monitor and connect with students, alumni and community members.
o Develop network of students, faculty and staff to help enhance digital marketing and communication efforts around the University.
o Connect with University departments to recommend best practices and give constructive feedback on social media strategy.

C. Project Management and Internal Liaison (10%)

o Meet with faculty and staff to discuss marketing needs and represent those needs as projects are executed.
o Make recommendations that meet department needs while maintaining best practices and research-supported strategies.

Qualifications
Required:

• Bachelor's Degree
• Proficiency in managing social media platforms for an organization.
• Strong communication skills that are clear, effective and sensitive, whether in person, by telephone or in writing.
• Strong attention to detail in editing text and visual content.
• Ability to decipher social media analytics and draw conclusions from data.
• Demonstrated commitment to equity, diversity and inclusion.

Preferred:

• Proficiency in developing marketing/communications strategy for a large, multifaceted audience.
• Familiarity with new and emerging social media platforms and trends.
• Advanced ability to create and edit graphics, videos, animations or other art.
• Experience or proven ability in creating and managing paid digital or social media ads.

To Apply:

Applicants must submit the following documents using the online application: Cover letter, resume, 3-5 examples of digital posts/campaigns created by applicant, 3-5 references

For questions regarding your application and additional options to apply, contact Human Resources at recruitment@uwosh.edu or 920-424-1166.

Application Deadline:

TO ENSURE CONSIDERATION: Applications received by December 5, 2022 are ensured full consideration. Applications received after that date may be given consideration at the discretion of the search committee. Application materials will be evaluated and the most qualified applicants will be invited to participate in the next step of the selection process. Incomplete and/or late application materials may not receive consideration.

If you have questions regarding this recruitment, or if you are not able to complete the application online due to a disability or system problem, please contact the Office of Human Resources.

Legal Notices:

AA/EO Statement
The University of Wisconsin Oshkosh (UWO) is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained faculty and staff. We strongly encourage women, minorities, people with disabilities and veterans to apply. UWO, in compliance with applicable laws and in furtherance of its commitment to fostering an environment that welcomes and embraces diversity, does not discriminate on the basis of race, color, national origin, religion, sex, sexual orientation, gender identity/expression, disability, or protected veteran status.

DEI Statement
Diversity drives innovation, creativity, and progress. At the University of Wisconsin Oshkosh, the culture, identities, life experiences, unique abilities, and talents of every individual contribute to the foundation of our success. Creating and maintaining an inclusive and equitable environment is of paramount importance to us. This pursuit prepares all of us to be global citizens who will contribute to the betterment of the world. We are committed to a university culture that provides everyone with the opportunity to thrive.

Reasonable Accommodations
UWO provides reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment. Employment opportunities will not be denied because of the need to make reasonable accommodations for a qualified individual with a disability. If you need assistance or accommodation in applying because of a disability, please contact afaction@uwosh.edu or 920-424-1166. This job announcement and other material on this site will be made available in alternate formats upon request to an individual with a disability.

Confidentiality of Applicant Materials
UWO is a State agency and subject to Wisconsin's Open Records Law. UWO will not, however, reveal the identities of applicants who request confidentiality in writing except as may be required by Wisconsin's Open Records law. In certain circumstances, the identities of "final candidates" and/or the identity of the appointed applicant must be revealed upon request.

CBC & Reference Check Policy
All candidates for employment are subject to a pre-employment screening which includes a criminal background check, work authorization, and verification of education. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.

Work Authorization
The University of Wisconsin Oshkosh does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term.

Annual Security and Fire Safety Report (Clery Act)
For the UWO Annual Security and Fire Safety Reports (i.e., Clery Report), which includes statistics about reported crimes and information about campus security policies, see https://uwosh.edu/police/ , or call UWO Police Department, at (920) 424-1212 for a paper copy.