Assistant Vice President - Chief Marketing Officer

Company Description:

SUNY Empire State proudly serves 16,000 students through online, hybrid, and in-person instruction across New York state, the region, and the world. Established in 1971 as the innovative branch of the State University of New York, SUNY Empire is a recognized national leader in serving working adults - including parents, veterans, and military-affiliates - through flexible programs that meet workforce needs and provide support through mentoring and prior learning assessment. The institution offers a broad range of associate, bachelor's, master's, doctoral, and certificate programs and is accredited by the Middle States Commission on Higher Education. SUNY Empire's 94,000 alumni are entrepreneurs, nurses, teachers, businesspeople, and leaders in their communities and their fields. Visit www.esc.edu and follow us on social media @SUNYEmpire. 

SUNY Empire is committed to creating a multicultural, inclusive academic and work environment. All qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that having diverse faculty and staff is critical to academic excellence and prepares students to live and work in an increasingly global world.

Job Description:

THE OPPORTUNITY

SUNY Empire State seeks an innovative, experienced assistant vice president to build and execute impactful enrollment-driven marketing strategies. As New York's leading public online institution, SUNY Empire proudly offers high-quality undergraduate and graduate programs that meet the needs of working learners across the state, the region, and the world. The college will become a university in spring 2023. This new designation will provide the marketing team with a unique opportunity to relaunch SUNY Empire in the competitive landscape of higher education. With this change, we aspire to position SUNY Empire to become the institution of choice for working students seeking flexibility, affordability, and credit for prior learning, including for 3.5 million New Yorkers who have some college and no degree.

Created as the innovative arm of the State University of New York, SUNY Empire has served students from diverse backgrounds since its founding in 1971. SUNY Empire has a proud history of meeting students where they are in their life journeys and helping them reach their educational goals. Student success is our North Star, and we are proud that prior learning assessment, mentoring, and high-quality online teaching and learning are among the hallmarks of the institution's distinctiveness.

Unlike many other colleges and universities nationwide, SUNY Empire was relatively well prepared for the pandemic in 2020. Now, like many institutions, we face the urgent and important task of ensuring that SUNY Empire solidifies its market position. As other institutions seek to serve adult learners and pivot to a larger online portfolio, SUNY Empire is uniquely positioned to build on its strengths in adult education and online teaching and learning. The Assistant Vice President will be joining the institution at an exciting and challenging time. President Lisa Vollendorf began her tenure on July 1, 2022. She is assembling a team of leaders committed to building on SUNY Empire's strengths and serving all students with integrity. As SUNY Empire embarks upon strategic planning in 2022-23, the institution is developing a focused, inclusive approach to growing enrollments, improving retention, diversifying faculty and staff, and creating responsive academic and student support programs. Developing and executing a nimble, responsive, impactful marketing strategy to drive enrollments and solidify market position is a top priority for the leadership and the institution.

RESPONSIBILITIES

The Assistant Vice President (AVP) reports to the senior Associate Vice President of enrollment management and marketing. The AVP is charged with making high-quality, data-driven, evidence-based programmatic decisions by developing and monitoring statistical information to enhance marketing strategies, yield management, forecasting, operational efficiency, developing and executing successful marketing strategies to elevate the institution's market position and ensure cohesive brand management. This person is the chief strategist to the senior AVP of enrollment management in all matters related to enrollment and market driven programming and marketing needs.

Other duties include:

• Utilizing data-informed, analytics-driven, adaptive marketing strategies across a variety of platforms to reach a diverse audience of prospective students across New York and the region
• Preparing the annual budget for the division of marketing in consultation with departments and submitting the budget to the senior Associate Vice President for approval
• Developing and maintaining divisional policies and procedures in all matters related to enrollment and division driven marketing
• Developing and maintaining the institution's brand and message, both internally and externally
• Providing leadership and vision for the institution's website, a key recruitment tool for prospective students
• Collaborating with the chief communications officer and senior director of marketing to develop and maintain a cohesive and integrated strategy for social media, website, marketing, and overall brand management
• Advise the faculty, staff, professional employees, and shared governance partners to advance the institution's mission
• Stewarding fiscal resources through data-informed decision-making and advising leadership on return on investment (ROI) for marketing expenditures
• Managing market research activities (both internal and external), including contracts with relevant consultants 

LOCATION

SUNY Empire proudly serves the entire state of New York. While faculty, staff, and professional employees work around the state, the administrative offices and marketing team are in beautiful Saratoga Springs, New York. Picturesque tree-lined streets with rows of gracious old-style Victorian houses and the restored spa areas reflect the city's colorful history. The town is highly walkable, offering access to restaurants, cafés, bookstores, and the nation's longest continuously running racecourse. The region boasts lakes, forests, parks, festivals, historical sites, and museums. Albany, the state's capital, is a short drive down the Northway, and New York City, Boston, and Montreal are within a 3.5-hour drive.

Requirements:

REQUIRED QUALIFICATIONS

The chief marketing officer shall:

• Hold a bachelor's degree from an accredited institution
• Have a minimum of seven (7) years of experience leading a marketing or similar team
• Demonstrate a record of increasing scope and responsibility in marketing leadership, including budget oversight and brand development or brand management
• Demonstrate knowledge of marketing analytics and data-driven decision-making across multiple platforms (including digital)
• Demonstrate success with enrollment-driven marketing
• Demonstrate a record of commitment to diversity, equity, and inclusion

DESIRED QUALIFICATIONS

The ideal candidate also will possess the following desired qualifications:

• Hold a master's degree in marketing, design, business administration (MBA), or other field related to the position
• Have experience working in a complex, fast-paced, outcomes-driven environment
• Demonstrate bilingual ability at the native, near-native, or advanced level
• Experience in higher education

Additional Information:

SPECIAL INFORMATION

• This position is located in Saratoga Springs, NY
• Travel is required
• Visa sponsorship is not available for this position

ADDITIONAL INFORMATION

Salary Range: $115,000 - $125,000, commensurate with experience and qualifications.

Empire State College is an EOE employer.

IF YOU NEED A DISABILITY-RELATED ACCOMMODATION, PLEASE CALL THE ADA COORDINATOR AT (518) 587-2100, ext. 2240. IN ACCORDANCE WITH THE TITLE II CRIME AWARENESS AND SECURITY ACT, A COPY OF OUR CRIME STATISTICS IS AVAILABLE UPON REQUEST BY CALLING (518) 587-2100, ext. 2800. IT CAN ALSO BE VIEWED ON-LINE AT THE SAFETY AND SECURITY WEBSITE AT http://www.esc.edu/safety-security

Application Instructions:

Review of applications will begin on November 30, 2022. The search will remain open until the position is filled.

If you are interested in applying for this position, please submit the following documents, which are required for consideration by clicking on the APPLY NOW button:

• Resume
• Cover letter
• Name and contact information of three references

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