Director Digital Marketing & Communications
- Employer
- University of Missouri - Columbia
- Location
- Missouri, United States
- Salary
- Salary Not Specified
- Date posted
- Nov 14, 2022
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Job Details
Hiring Department
Intercollegiate Athletics
Job Description
The Director of Digital Marketing & Communications position serves the department’s email marketing and communication strategy to provide timely, relevant and engaging content to Mizzou fans. This includes the creation of comprehensive marketing, social media, advertising, and sales plans. This position reports to the Associate AD of Marketing & Fan Engagement.
Job Description
- Lead the department’s email communication strategy to provide timely, relevant and engaging content to Mizzou fans
- Build and optimize segmented email campaigns to deliver information to ticketholders, donors and students
- Manage the placement of social, digital and traditional advertising campaigns to build the Mizzou brand and generate revenue
- Cultivate relationships with trade partners to secure and manage advertising inventory with traditional media outlets
- Pull, distribute and analyze regular digital marketing reports to identify opportunities to optimize the effectiveness of all messaging campaigns
- Create and distribute post-game and post-season surveys to collect fan feedback; analyze and disseminate survey results internally.
- Update select marketing and ticket sales related content on MUTigers.com
- Develop content and communication strategy for the Mizzou Tigers mobile app to drive downloads, deliver relevant information, and enhance the gameday experience
- Conduct lead generation initiatives to support business development campaigns
- Collaborate with Strategic Communications, Creative Services, Mizzou Sports Properties, Ticket Sales, Ticket Operations and Tiger Scholarship Fund to ensure alignment of communication with all external units of the athletic department
- Lead staff of student interns to further expand the department’s digital marketing and branding efforts
- Perform other duties as assigned
Commensurate with education and experience
Salary Range: $17.43 - $32.21
GGS Grade: 8
University Title: STRATEGIC COMMUNICATIONS ASSOCIATE I
Internal applicants can determine their university title by accessing the Talent Profile tile in myHR.
Shift
8:00-5:00 Monday-Friday, evenings and weekends as required by sporting events
Minimum Qualifications
A Bachelor's degree or an equivalent combination of education and experience and 2 years of experience from which comparable knowledge and skills can be acquired is necessary.
Preferred Qualifications
- Master's degree in Marketing, Business, Sport Administration, communications or a related field
- Experience working with Sidearm
- Working knowledge of Microsoft Office
- Working knowledge of Adobe Creative Suite
- Email Marketing Experience
- Knowledge of NCAA rules and regulations
This position is eligible for University benefits. The University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, and educational fee discounts. For additional information on University benefits, please visit the Faculty & Staff Benefits website at http://www.umsystem.edu/totalrewards/benefits
Values Commitment
We value the uniqueness of every individual and strive to ensure each person’s success. Contributions from individuals with diverse backgrounds, experiences and perspectives promote intellectual pluralism and enable us to achieve the excellence that we seek in learning, research and engagement. This commitment makes our university a better place to work, learn and innovate.
In your application materials, please discuss your experiences and expertise that support these values and enrich our missions of teaching, research and engagement.
Equal Employment Opportunity
Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, protected veteran status, or any other status protected by applicable state or federal law. This policy shall not be interpreted in such a manner as to violate the legal rights of religious organizations or the recruiting rights of military organizations associated with the Armed Forces or the Department of Homeland Security of the United States of America. For more information, call the Director of Employee and Labor Relations at 573-882-7976.
To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.
Know Your Rights
To read more about Equal Employment Opportunity (EEO) please use the following links:
- Know Your Rights English Version
- Know Your Rights Spanish Version
Company
The University of Missouri was founded in 1839 in Columbia, Mo., as the first public university west of the Mississippi River and the first state university in Thomas Jefferson's Louisiana Purchase territory. MU provides all the benefits of two universities in one — it's a major land-grant institution and Missouri's largest public research university.
Considered one of the nation's top-tier institutions, Mizzou has a reputation of excellence in teaching and research, and is the flagship campus of the four-campus University of Missouri System. It is one of only 34 public universities, and the only public institution in Missouri, to be selected for membership in the Association of American Universities. MU offers more than 280 degree programs — including more than 75 online degree options — and is designated as comprehensive doctoral with medical/veterinary by the Carnegie Foundation for the Advancement of Teaching.
Mizzou is recognized nationally and receives top rankings for its programs in many areas, including journalism, dispute resolution, family and community medicine, campus writing program and Freshman Interest Groups. As one of only six public universities in the country with medicine, veterinary medicine and law all on one campus, MU provides Missouri with an educated work force of doctors, veterinarians and lawyers.
At Mizzou, we know how to make an impact—and our work reaches far beyond our campus. When you become part of our community, you’ll be part of our collective effort to teach, to learn and to drive change that results in better lives and brighter futures for the world.
Mizzou Tigers are lifelong learners, and that includes our faculty and staff members. All employees have the opportunity to pursue personal and professional growth and acquire new skills for their own benefit and the benefit of the university.
Our university seeks to support the whole employee, and that includes a competitive compensation and benefits package, support that will help you find work/life balance, a focus on career planning and plenty of opportunities to find and be recognized for your success.
We support an engaged and energized university community through competitive medical, dental and vision insurance as well as diverse programs to support whole-person wellness.
Mizzou empowers employees to make a lasting financial plan with retirement plan options, some of which are accessible to all faculty and staff, no matter their eligibility for other benefits.
Mizzou is a world-renowned educational and research institution, and our first-rate faculty, staff and students are part of something big. If you’re looking for a vibrant community that offers endless opportunities to grow and make a difference throughout our state, the nation and the world, our university may be the place for you.
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