Executive Director, Marketing & Communications

Title: Executive Director, Marketing & Communications

Employee Classification: Administrative -Full time

Department: Marketing and Communications

Salary Range: Commensurate with experience

Who we are:

We are not-for-profit: St. Louis Community college (STLCC) is a non-profit institution dedicated to empowering students, expanding minds, and changing lives. Employees are committed to strengthening the St. Louis community with inclusive and transformative education.

We are a respected employer: For 60 years, STLCC has served the St. Louis community, expanding to 4 main campuses, 2 education centers, 2 workforce training centers, and 5 centers of excellence. More than one-half of the households in St. Louis have at least one member who has taken classes at STLCC.

We make an impact in the community: Through credit courses, continuing education, and workforce development programs, STLCC annually serves nearly 69,000 students. More than 80% of career and technical graduates employed in their fields or continue their education at four-year institutions within six months of graduation. STLCC sends more transfer students to Missouri’s four-year colleges/universities than anyone else.

We value Diversity, equity & inclusion: STLCC is committed to fostering an atmosphere of appreciation for all people, regardless of race, color, creed, religion, sex, sexual orientation, gender identity and expression, national origin, ancestry, age, disability, genetic information, veteran status, or class.

What you get:

Benefits package [for full-time employees]: STLCC offers one of the best benefit packages in the St. Louis area. As a STLCC employee you will have access to a 100% match on your contribution to retirement, two health insurance plans options that are no cost to the employee - including an HSA option, low-cost life insurance with a 3x salary benefit, and other low-cost benefits including dental, vision, AD&D, ST LT disability insurance.

Opportunity to grow: Over half of our employees have served the college for more than 12 years, exploring different career paths and advancing to higher level positions.

Education & training opportunities: STLCC offers tuition waivers for employees [full-time and part-time] + their dependents. Full-time employees can take advantage of tuition reimbursement for other institutions after just 6 months of service, and an annual professional development allotment.

Work/life balance: Full-time STLCC employees have access to a generous time off package, including holidays, vacation, personal days, medical leave, and other leave options. Our holiday schedule even includes a paid winter holiday at the end of the calendar year.

Commitment to wellness: STLCC HR boasts a dedicated health and wellness specialist who is enthusiastic about creating a culture of wellness throughout the College. With access to college wellness vendors, employees are educated, motivated, and rewarded for healthy behaviors. STLCC employees and anyone living in their household also have access to an employee assistance program (EAP) that can help them with virtually any life need.

The basics of this position:

Responsible for all district-wide marketing, advertising, community relations and communications efforts, including web content and graphic design. Plans, develops and implements comprehensive public information and marketing initiatives, including competitive positioning, marketing and advertising strategy, and consistent brand image. Serves as public information official for the College, responsible for coordination and oversight of TV/radio advertising, print advertising, marketing collateral, digital media, direct mail, e-mail marketing programs, and branding.

What you'll do:
  • Develops, implements, executes, measures, and refines the college's marketing, communications,advertising, public relations, and digital media strategies.
  • Directs and coordinates the strategic and tactical elements of marketing, communications, advertising, public relations, and digital media resources.
  • Delivers campaigns to generate student, faculty, administration, community, government, and other stakeholder interest.
  • Manages the St. Louis Community College brand, increases awareness, and drives positive internal and external perception.
  • Provides senior level counsel across campuses and departments Serves as chief spokesperson for the college Directs public and community relations activities.
  • Ensures consistent marketing and communication of the brand and its position through all vehicles and to all constituencies.
  • Proactively manages media interest in the college and builds key relationships with targeted and appropriate members of the media.
  • Responds to incoming media requests.
  • Directs outside marketing, advertising, communications, public relations, and digital media agencies.
  • Provides writing, presentations and media coaching for Chancellor and senior team members Directs all creation of marketing collateral, advertising, communications, public relations, and digital media.
  • Establishes missions, goals, and objectives and ensure and evaluate progress.
  • Manages department, vendor, and agency budgets.
  • Creates consistent and effective communications platforms.
  • Develops and implements strategies to identify lead generation.
  • Reports on key metrics for marketing programs. Develops the college's PR, media, and crisis response plans.
  • Develops and administers all promotional and marketing activities.
  • Builds external relationships in the community to best position STLCC as a vested and important community member.
  • Performs other duties as assigned
Education, experience, and other requirements:
  • Master's degree or equivalent work experience.
  • Proven progressively responsible experience in marketing, advertising, journalism, communications,or related fields and experience in social and emerging media management for a major brand or agency.
  • In-depth knowledge of adaptive marketing, broadcast and print advertising, internal and external communications, digital and social media, and brand strategy development and management.
  • Proven experience in developing successful marketing, advertising, communications, public relations, and digital media strategies and campaigns.
  • Strong leadership skills and the ability to motivate individuals to work effectively and accomplish key objectives.
  • Successful issues and crisis management communication experience.
  • Ability to rapidly design and adapt strategies, plans, and messaging to achieve mission goals.
  • Digital and new media channels expertise to engage, compel, and call to action key constituents.
  • Excellent written, presentation, verbal, and coaching skills Demonstrated ability to understand the infrastructure requirements of “marketing,” broadly defined, including marketing automation, digital marketing, and business intelligence.

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