Director, Annual Giving Program

Lincoln University Position Description

Job Title:           Director, Annual Giving Program

Classification:  Professional

Division:            Institutional Advancement

Department:      Institutional Advancement

Reports To:      Vice President for Institutional Advancement

FLSA Status:   Salaried, Exempt

Application Deadline: Open Until Filled


JOB SUMMARY:

The Annual Gifts Officer is responsible for generating and executing a comprehensive diversified source of revenue stream that engage alumni, faculty, staff, students, friends and other constituents to build and maintain a broad and growing base of annual support for Lincoln University. This position manages a comprehensive suite of outreach efforts including direct appeals for annual support with a special emphasis on regularly scheduled recurring gifts for both unrestricted and restricted needs. S/he will communicate across all constituencies including core messaging, segmentation strategies, and the use of multiple platforms for the delivery of these appeals through direct mail, telephone outreach, e-solicitation and social media. 

The Officer is expected to actively generate and coordinate a robust pipeline for probable donors, employee engagement programs, and other constituents. In conjunction with the Director of Alumni Affairs, the Officer will actively collaborate and recommend strategies for alumni events, including homecoming and reunion. The Officer of Annual Giving will plan and execute annual programming with academic, student, athletics, and other relevant internal and external constituencies according to the University Vision, mission and that of the Institutional Advancement Unit.

The Officer reports to the Vice President for Institutional Advancement and is expected to work in a collaborative, dynamic and energetic office environment.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Recommends and meets annual goals.
• Generates regular reports on each area of annual giving, including campaigns, funds/designations, appeals, and strategies to achieve success.
• Creates, implements, and evaluates a comprehensive multi-year annual fund plan to meet the goals and priorities of Lincoln University.
• Creates and administers programs and activities to engage alumni, students, faculty, staff, and friends using all communication platforms.
• Develops annual communications plan to maximize engagement and participation rates from alumni, faculty, staff, friends and students.
• Works in close collaboration with director of alumni relations to manage and implement the homecoming and class reunion efforts including the strategic plan of action for identifying, recruiting, training and soliciting alumni volunteers and class members.
• Oversees faculty/staff program, including development of a volunteer structure within the university to promote increased participation.
• Coordinates and oversees student program, including development of affinity structure for class years, athletic participation, program and degree support.
• Recruits, trains and supervises phonathon student callers, student thank-a-thons, and implements the Senior Class Gift Program.
• Coordinates and oversees annual giving stewardship within Institutional Advancement unit.
• Perform other duties as assigned.

EDUCATION:

• Bachelor's degree required

EXPERIENCE:

• At least two years of individual constituent fundraising experience, preferably in a college or university setting

QUALIFICATIONS: 

• Knowledge of mail, electronic and social media solicitation strategy and implementation
• Ability to work with and manage volunteers
• Ability to work in an environment including diverse groups of faculty, staff, alumni, donors, and students.
• Ability to work independently and as an active and effective team member.
• The ability to travel and work evening and weekend hours.

PREFERRED QUALIFICATIONS:

• Knowledge of Raisers Edge and related database to maximize annual fundraising success.

PHYSICAL DEMANDS:

Moderate lifting up to 20 pounds as frequently as needed to move objects; dexterity to write and manipulate computer keyboard and mouse; ability to hear and speak clearly; and body mobility to stoop, kneel, bend and reach.

WORK ENVIRONMENT:

Work is primarily performed in a university campus environment and requires a flexible schedule including evening and weekend work.  Travel for administrative work is expected.  The employee is subject to inside environmental conditions: protection from weather conditions but not necessarily from temperature changes.