Position Information

Position Information

Position Title
Director of Marketing and Promotions

Working Title
Director of Marketing and Promotions

401120- Integrated Marketing & Communications

Pay Rate



Position Number


Special Instructions to Applicants:

A complete UCM electronic application for employment, cover letter, and resume required. Incomplete applications will not be considered.

Initial review of applications will begin immediately and continue until the position is filled.

NOTE : A background check is required for the selected candidate of this position and any job offer is contingent on the results of this check.

The University of Central Missouri is an Equal Opportunity Employer and specifically invites applications from women, minorities, veteran status, and people with disabilities.

This is a full-time benefits eligible position. Benefits include competitive salary; health, dental, vision, life insurance, AD & D, long-term disability; 3 weeks paid vacation per year; 3 weeks of accrued sick leave per year; 13 paid holidays; retirement; and generous education assistance for employee, spouse and dependent children taking classes at UCM .

Working hours:

Professional hours

Bargaining Unit

Work Location
Warrensburg Campus

Posting Date

Closing Date

Open Until Filled

Position Purpose

Develops and oversees the tactical and strategic planning and execution of all university marketing and promotional/communication efforts including marketing, public relations, media relations, publications, digital marketing channels, social media, university website, and alumni and foundation communications.

Develops and implements strategies to increase public understanding of, and support for, the university and its programs and goals. This position requires a skilled communicator able to work with the public and media.

Builds, leads, and manages a team of communicators responsible for advertising, internal campus communications, brand standards, publications, graphic identity, photography, videography, digital marketing, and social media.

Assists with campus-wide oversight, management, and support in crisis situations and serves on the university’s Emergency Operations Center.

Coordinates with staff members in Integrated Marketing Communications on daily basis to ensure timely and high-quality marketing and promotions/communication products for the University.

Serves as lead liaison between Integrated Marketing Communications and other internal campus stakeholders and external stakeholders.

Serve as primary contact and coordinator with major traditional media buyers/agencies.

Serves as lead writer as needed on high-impact pieces. Must be able to coach and teach advanced writing skills.

Education & Formal Training
Master's degree (Specify field(s) of study below)

Other Education & Formal Training

Bachelor’s degree in the following fields of study: Communication, Marketing, Public Relations, Journalism, or related field required.

Master’s degree in the following fields of study: Communication, Marketing, Public Relations, Journalism, or related field preferred.

Computer Skills
Word-Processing, Spreadsheet, Presentation, Desktop Publishing, Web Page Maintenance


Five (5) years of experience working in communications, public relations, or marketing required.

Three (3) years supervisory experience required.

Three (3) years of writing experience.

Progressive project management experience required.

Strategic planning required. Strategic planning experience involving social media, publication, and web-based projects preferred.

Promotional event organizational experience required.

Crisis communications experience preferred.

Other Experience

Licenses, Certificates, Registrations, & State/Federal Requirements of Position:
Criminal History check, Driver's license

Other Licenses, Certificates, Registrations, & State/Federal Requirements

Special Skills, Abilities, and Knowledge:
Attention to detail, Budget-related skills, Knowledge of a University environment preferred, Physical abilities: mobility/strength/dexterity/balance/coordination/endurance, Supervisory skills, including motivation, delegation of duties, evaluation, etc, Management and/or administration skills, Ability to manage multiple concurrent projects and meet deadlines, Maintain confidentiality

Other Special Skills, Abilities, and Knowledge

Communication skills, including oral, written, and/or nonverbal. Excellent command of English language, grammar, spelling and AP style usage. Ability to communicate using a variety of writing styles to a range of audiences.

Human Relations/Interpersonal skills. Must be able to interact with the public in a way that creates a favorable impression. Ability to understand, personally interact with and work with a wide variety of people.

Leadership skills, including organization, meeting facilitation, and/or project leadership. Ability to work with, motivate and lead a creative team of communication professionals.

Sensory abilities, including special vision and/or hearing requirements (specify): Must have full-spectrum color vision correctable to 20/20, including being able to distinguish varying shades of gray and amounts of contrast. Must be able to speak and hear clearly.

Mental skills, including concentration, memory, complex decision making, analytical thinking, and/or conceptual thinking.

Understanding of higher education administration.

Understanding of print, electronic and digital media.

Understanding of PR principles and practices.

Understanding of the political implications of words and actions, knowledge of protocol and social expectations.

Specify sensory abilities:

Physical & Environmental Factors:

Other Physical & Environmental Factors

Prolonged computer use during peak periods.

Lifting weight

Special Working Conditions:
Travel required, Professional appearance, Work in stressful conditions

Other Special Working Conditions

On call/standby work required. Must be available during crisis situations as needed.

Irregular work hours – Attends/works numerous evening and weekend functions.

Ability to Keyboard
No keyboarding test required.

Special Qualifications:

Other Special Qualifications

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Will you now or in the future require employer sponsorship to acquire or maintain U.S. work authorization?

    (Open Ended Question)

  2. * Do you understand that the university requires a background check for this position and that any job offer made to the selected candidate is contingent upon the results of this check?
    • Yes
    • No
Required Documents
Required Documents
  1. Cover Letter
  2. Resume
Optional Documents

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