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Digital Recruitment Specialist

Central State University
Wilberforce, Ohio
Salary commensurate with experience
Posted Date
Oct 11, 2022

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Job Details

A Virtual Recruitment Specialist supports the enrollment efforts of the campus, college, school and department by providing admissions information to prospective or newly admitted students, creating communication materials, and by representing the university at locations such as high schools and community colleges.

Essential Duties and Responsibilities:

  • Leverage social media and Social Platforms to drive Recruitment abroad
  • Enhance our University & Enrollment Management footprint by consistently communicating and effective posting
  • Collaborate cross departmentally with a specific interest in the full onboarding process into Central State University
  • Communicate with prospective students, parents and community through appointment, telephone, email and other materials.
  • Assist with the development of enrollment marketing publications and communications including letters, brochures, website posting, electronic mail and other mediums.
  • Present information about the benefits of an education from the department, college or area being represented at onsite locations and to on-campus visitors.
  • Foster and develop relationships with schools or other areas being recruited.
  • Compile recruitment data from Banner and other academic records.
  • Schedule virtual visit with schools and colleges, speak to groups and individual students, and meets with school officials to develop partnerships between the University and other institutions throughout the state, coordinates community workshops, retreats, and on-site admissions programs.
  • Advise students and families regarding educational opportunities and options, admission and other requirements, policies and procedures, transfer of credit, and financial assistance, as appropriate.
  • Contribute to the institutional database of prospective/potential and current students in the state.
  • Audit student data and conducts statistical research to target population for recruitment and judge recruitment effectiveness.
  • Analyze trends in student recruitment and retention programs; designs and implements recruitment programs for targeted groups of potential students and develops strategies for program evaluation.
  • Participate in the development of operating goals and objectives for the unit; recommends, implements, and administers methods and procedures to enhance operations, as appropriate to the unit.
  • Perform miscellaneous job-related duties as assigned.

Knowledge, Skills, and Abilities:

  • Knowledge of Social Media Marketing
  • Knowledge of Social Media Platforms Algorithms
  • Knowledge of the broad spectrum of available university academic units, curricula, and programs
  • Knowledge of student recruitment and retention issues
  • Knowledge of university admissions policies, standards, and procedures
  • Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community
  • Organizing and coordinating skills
  • Skill in the use of computerized systems and databases
  • Ability to develop and deliver presentations
  • Ability to gather data, compile information, and prepare reports
  • Ability to communicate effectively, both orally and in writing
  • Ability to develop, plan, and implement short- and long-range goals
  • Ability to travel on occasion outside the metropolitan area
  • Ability to design and write promotional material
  • Ability to evaluate student transcripts and/or records

Minimum Qualifications

  • Bachelor’s degree.
  • At least two (2) years of experience that is directly related to the duties and responsibilities specified.
  • Travel extensively. Must be able to travel & work at night and weekends.
  • Must be able to lift, move and carry 30 pounds and transport admissions material.
  • Must have a valid driver’s license.


Central State University is a Historical Black University (HBCU) that prepares students with diverse backgrounds and experiences for leadership, research, and service. 

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