Director of Enrollment
CA 94556, CA
School of Economics & Business
11/3/2022 11:59 PM Pacific
Founded in 1863, Saint Mary's is a residential campus nestled 20
miles east of San Francisco in the picturesque Moraga Valley. Based
in the Catholic, Lasallian and Liberal Arts traditions, Saint
Mary's currently enrolls more than 4,000 students from diverse
backgrounds in undergraduate and graduate programs. The De La Salle
Christian Brothers, the largest teaching order of the Roman
Catholic Church, guide the spiritual and academic character of the
As a comprehensive and independent institution, Saint Mary's offers
undergraduate and graduate programs integrating liberal and
professional education. Saint Mary's reputation for excellence,
innovation, and responsiveness in education stems from its vibrant
heritage as a Catholic, Lasallian and Liberal Arts institution. An
outstanding, committed faculty and staff that value shared inquiry,
integrative learning, and student interaction bring these
traditions to life in the 21st century. The College is committed to
the educational benefits of diversity.
The Director of Enrollment has overall strategic management
responsibility and accountability for the recruitment and
admissions function for Graduate Business Programs.
Recruitment - In collaboration with the Associate Dean of Graduate
Business, the Director of Enrollment develops strategy that drives
related performance-based recruiting tactics to ensure that the
Department meets or exceeds specific enrollment and revenue goals
for its programs.
Admissions - The Director of Enrollment: (1) collaborates with
Associate Dean of Graduate Business and its Academic Program
Directors to establish admission standards for each program, (2)
interprets, applies and defends these standards, as manager of a
complex student assessment and decision making process, and (3)
ensures that each customer (applicant) receives an exemplary
1. Recruitment - Strategic/Tactical
Collaborates with the Associate Dean of Graduate Business to set
annual enrollment and revenue goals for each program in the
Department, then develops and implements business development
strategies and tactics to meet or exceed these goals.
Develops strategies to maximize the potential of online and social
media recruitment and Customer Relationship Management Programs.
Develop tools, scripts, and strategies to increase yield from
traditional and online and social media recruitment efforts.
Leads the hiring and assesses the performance of the Recruitment
and Admissions staff on an annual cycle.
2. Recruitment - Quality Assurance
Develops processes, procedures, and policies for recruitment and
admissions. Manages and supervises Recruitment and Admissions staff
to ensure that they implement mutually agreed upon policies and
tactics and follows a performance-based work plan, based on
relationship selling, to meet specific enrollment goals for each
Ensures that Recruitment and Admissions staff work professionally,
competently, and efficiently with each prospect towards
Monitors the performance of members of the recruitment and
admissions team and collaborates with the Associate Director of
Academic Services, as necessary, to optimize team integration and
student transition from applicants to registered students.
Analyzes and refines all recruitment processes, procedures and
events to ensure student satisfaction and enrollment
3. Recruitment - Business Development
Responsible for development of the recruitment schedule for
Graduate Business Programs, including:
a) Determination of information sessions to be offered, timing,
location, and frequency of recruiting events.
b) Responsible for assuring high quality of information session
events that convey the quality of our different programs in all
c) Responsible for staging the events, including coordination with
Program Directors, selection of faculty, and student/ alumni guest
d) Makes presentations, representing Graduate Business and its
programs, at recruiting events (SMC open house events),
professional forums, conferences, panel discussions.
e) Directs the work of Recruitment and Admissions staff to optimize
their ability to drive inquirers through the "admissions funnel" to
a decision to join Graduate Business Programs.
f) Directs the efforts of Graduate Business to be an active and
contributing member to a consortium of college and universities in
the San Francisco Bay Area and Sacramento area, dedicated to the
creation of off-campus corporate recruiting events for member
4. Admissions - Student Assessment
Conducts an assessment of eligibility for a prospective student
interested in a specific program in Graduate Business. The
assessment typically involves an effort to match the prospect with
the program that best serves the prospect's need and
Evaluates the completed file of program applicants of candidates,
then conducts a one-on-one, in-depth interview with the applicant
and Program Director to determine eligibility for admission.
Sets up team-based interviews to determine the eligibility of each
"marginal applicant" for admission into a specific program. The
admissions team constitutes the Director of Enrollment and at least
one of the following individuals: Associate Dean, Program Director,
or a faculty member.
Collaborates with all Directors of Programs to ensure completion of
application files and assists in the assessment of applicants as
The Director of Enrollment is responsible for
developing strategies and implementing programming to heighten the
level of alumni's engagement and referrals to meet enrollment
targets. Collaborates with Director of Marketing and Outreach on
recruitment efforts of prospective candidates for increasing
enrollments via referrals from Graduate Business alumni.
Participate in, and provide support for, SEBA
and College events including Graduate Business New Student
Orientation, Graduate Business Student Advisory Board, Commencement
Ceremony and other student-related events.
Experience and Qualifications
(years required and applicable field
of experience): Ideal candidate would have 7+ years of experience
in recruiting and admissions in higher education, preferably in
graduate business programs including a solid understanding of MBA
and Executive MBA Programs, MS Programs and the higher education
(e.g. computer skills, written
& verbal skills, trades, laws, procedures, technical):
Leadership, strategic thinking, able to manage people, project
management; outstanding verbal and written skills, including public
speaking skills; able to work independently and as a member of a
team; high level of initiative; outstanding organizational skills
and ability to prioritize and manage multiple projects/deadlines;
ability to manage and negotiate with multiple outside vendors;
strong proficiency in using the admissions CRM Slate, Windows
operating systems, MS Office (Word, Excel, PowerPoint), database
management, email and internet usage; experience working with
databases; experience working with social networking sites (ex:
LinkedIn, Facebook, etc); strong eye for detail and design; ability
to work cooperatively and effectively with all members of a
culturally diverse campus community.
(e.g. travel, weekend/evening
work): Some Evening and weekend work required. Some travel
online at http://jobs.stmarys-ca.edu
Include a cover letter that specifically addresses how you meet the
qualifications and are prepared to support the mission of
- A resume
- The name and contact information for three (3) professional
- In applying for a position, candidates sign a consent
authorizing a broader inquiry which may include reference checks, a
motor vehicle check, and a third party background check.
Saint Mary's is an equal employment opportunity employer. We
support inclusive excellence and are committed to creating a safe
and welcoming community for all.
College policy prohibits discrimination based on race, color,
religion, national origin, ancestry, age, gender, sexual
orientation, marital status, medical condition, physical or mental
disability, gender stereotyping, and gender identity, taking a
protected leave (e.g. family medical or pregnancy leave), or on any
other basis protected by applicable laws.
Saint Mary's College annually collects information about campus
crimes and other reportable incidents in accordance with the
federal Jeanne Clery Disclosure of Campus Security Policy and
Campus Crime Statistics Act. To view the Saint Mary's College
Report, please go to the Public Safety website at
To request a paper copy please call Public Safety at (925)
631-4284. The report includes the type of crime, venue, and number
Please apply online at https://www.schooljobs.com/careers/stmarys