Marketing Manager

Position Summary:

With l i mited supervision, support a variety of projects regarding internal and external marketing campaigns and student recruitment and engagement initiatives for the National University System (NUS). A key player in supporting brand r eputation and awareness mar k eting efforts and leading planned and ad-hoc—functional manager providing marketing and administrative support to the Marketing Director .

Essential Functions:

• Manages day-to-day projects from inception to completion including, pl anning, resources, coord i nating meetings, and documentation.
• Creates, communicates, and manages project schedules, budgets and specifications.
• Partner with Marketing Director to optimize referral program initiatives, media relati ons, link bu ilding, community and partnership engag e ment, and internal communications, working cross-functionally with key partners as needed;
• Proactively seeks to understand and reach audiences relevantly from research to outreach.
• Communica tes and documents special project status and strategic recommenda t ions to clients and team members regularly; escalates issues accordingly to appropriate channels.
• Manages data input for proper campaign tracking using the existing lead management an d Client Relationship Management (CRM) system to track strategies and pr o duce reports by source, location, etc., using analytical tools and other applicable technologies to analyze and communicate results and performance of marketing efforts.
• Suppor t cross-functional implementations partn ering with internal groups from Marketi n g Automation, Brand and Product Marketing, Paid Media, Creative, Enrollment, as well as external groups (i.e., Office of Communications, Workforce Education Solutions, Student Experience, Finance, Accounting) and ven dors (i.e., Student store);
• Provides cl i ents with strategic solutions or ideas based on specialized knowledge of the industry and cultural trends, audiences, and competitors.
• Develop and maintain repor ting and analysis to deliver actionable insights to me asure program/initiative performance, a n d inform future plans and program initiatives;
• Contribute to annual planning, budgeting, and monthly re-forecasting for referral and review programs.
• Other duties as assigned.

R equirements:

Education & Experience:

• Bachelor’s degre e in Business Admini s tration, Marketing, Advertis ing, Commun ications or related field, required ;
  • T hree (3) years relevant experience in marketing, project management, data management or analytics ; or equivalent combination of education and experience.
  • Experience within the h i gher-education industry, a plus, but not required ; or, equiva l ent combination of education an d experience .

Competencies/Technical/Functional Skills:

• Ability to participate as a n active team member of the team and o rganization and work toward a common g oal.
• Actively seeks opportunities to influence, build effective relationships and gain alignment with peer s, functional partners and/or external partners to accomplish business ob j ectives.
• Accepts personal accountabi lity, proactively seeks resolution for p ersonal limitations head-on; and supports honesty and respect towards others, the company and oneself.
• D evelops new insights into situations; questions conventional approaches; e ncourages new ideas and inn ovations; designs and implements new or cutting- ed ge programs/processes. Ability to generate and/or recognize imaginative or creative solutions that gener ate successful outcomes.
• Knowledge of principles and practices of market i ng, creative writing, email and socia l media campaigns; basic understanding o f multi-channel media strategy. Knowledge of overall digital agency structure and processes with an unde rstanding of creative and development workflow.
• Basic knowledge of proje c t management and tools such as Baseca mp, Trello or Teamwork, a plus; highly o rganized with solid time management and prioritization skills.
• Ability to track campaigns and report ou tcomes using software applications like Eloqua and Google Analytics, desi r able.
• Intermediate use of computers and Microsoft Office Suite Application s such as Word, Excel, Power Point, Outlook and ability to learn new systems as necessary to succeed with r esults.
• Strong interpersonal skills and the ability to effectively co m municate with a wide range of individ ual of constituencies in a diverse com mu nity. Ability to communicate effectively orally and in writing.
• Work independently and foster a cooperat ive spirit within a large and/or small team of diverse cultures, while wo r king in a fast-paced enviro nment with multiple deadlines and frequently cha ng ing priorities.

Travel: Up to 10% Travel required

The National University System is committed to maintaining a high-quality, diverse workforce representative of the populations we serve. As a network of nonprofit educational institutions, the System employs more than 3,300 faculty and staff and serves over 41,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows for students, faculty and staff to develop their interests and talents while experiencing a sense of community and a commitment to diversity. With programs available both online and at our many campus locations, the National University System is a leader in creating innovative solutions to education and meeting the needs of our diverse student population, including adult learners and working professionals.

National University offers an opportunity to work in an innovative environment that supports diversity.

National University (NU) is proud to be an equal opportunity employer and does not unlawfully discriminate against any employee or applicant for employee per applicable federal, state and local laws. At NU, a diverse mix of highly talented, innovative and creative people come together to make the impact of a lifetime for each of our student learners. All qualified applicants will receive equal consideration for employment, education, and admission at National University. We are focused on equality and believe deeply in diversity of race, color, ancestry, age, family care status, veteran status, marital status, creed, religion, sex, gender, sexual orientation, religion, ethnicity, national origin, and other legally protected group status.