Director for Marketing & Communications

Columbia Basin College
Washington, United States
Salary Not Specified
Posted Date
Sep 29, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Community Relations & Institutional Outreach, Public Relations & Marketing (Campus)
Employment Type
Full Time


Columbia Basin College ('CBC' or the 'College') seeks a Director for Marketing & Communications to lead the College’s marketing campaign strategy, oversee creative message/graphic development and organization to achieve objectives supporting the overall mission of the College. This position enhances the stature and visibility of the College among its many audiences, including current and prospective students, alumni, donors, and current and prospective faculty. The Director is responsible for the development and execution of comprehensive marketing plans for the College and will work closely with the administrators of each division to ensure that all aspects of brand identity are executed consistently and clearly. The Director for Marketing & Communications also coordinates efforts with the Assistant Vice President for Communications & External Relations for the greatest efficiency, impact and strengthening of College communications. Additionally, the Director is responsible for the oversight of the College’s Graphic Designer Supervisor, communications and videography personnel. The Director for Marketing & Communications reports directly to the Assistant Vice President for Communications & External Relations.

This position is open until filled. Priority consideration will be given to applicants whose complete application has been received by October 19, 2022 at 11:59 PM Pacific Time.

Primary Responsibilities
  • Plan, implement and coordinate CBC's marketing and advertising programs to reflect the goals and mission of the College;
  • Lead the creation and execution of a cohesive and impactful brand strategy, built on a culture of data-driven, high-impact, results-oriented marketing practices to meet enrollment, retention and student engagement goals;
  • Create a culture of collaboration with the departments that marketing supports;
  • Develop and maintain relationships with media representatives;
  • Establish metrics and outcomes that align marketing activities with outcomes that support College goals;
  • Identify, interpret and capitalize on marketing trends to assist senior leadership and staff in recognizing internal and external opportunities and solutions;
  • Work in close alignment with the Assistant Vice President for Communications & External Relations to execute an integrated internal and external strategic communications plan to advance the College brand identity, broaden awareness of its programs and priorities, and increase the visibility of its initiatives across stakeholder audiences;
  • Collaborate with the faculty, students and deans to promote their activities and to ensure consistency with the College's communication strategies;
  • Assist the Assistant Vice President for Communications & External Relations in composing correspondence, media messages, articles, press releases, announcements, presentations, various College publications, other oral/written communications and related duties including coverage of campus events;
  • Oversee the College’s Graphic Designer Supervisor, Communications and Videography personnel;
  • Grow in professional expertise; participate in professional organizations, including regular engagement with the State Board of Community and Technical Colleges and its Public Information Commission, attend pertinent local, regional or national continuing education meetings; read and interpret supportive professional publications;
  • Oversee and execute the College’s social media strategy, including regular monitoring of all social media channels;
  • Lead or assist in the planning and execution of College events, as assigned, including but not limited to Commencement and the MLK Spirit Award ceremony;
  • Maintain an effective Branding Guide to support the branding and marketing efforts happening campus-wide, while promoting compliance to College brand standards;
  • Plan, develop and maintain departmental budgets for expenses related to public information, marketing, and the College’s commencement ceremony;
  • Commit to a “Yes, And” culture by demonstrating the value of cohesive, intentional, and positive culture that brings out the best in all (i.e., being present and listening, making each other look good, embracing change and failure, and choosing positivity); and
  • Perform other duties as assigned.
Required Qualifications
  • Bachelor's degree from an institutionally accredited college or university;
  • Three (3) years of experience in marketing, brand management and/or the use of marketing analytics to evaluate effectiveness of marketing strategies and tactics;
  • Extensive experience in marketing, public relations, special events, graphic design, photography, printing, and social media with expertise in planning, writing, editing, designing, production methods and media relations; and
  • Portfolio of your work including, at minimum, one (1) example of effective marketing-based writing and two (2) examples of successful marketing campaigns.
Preferred Qualifications:
  • Supervisory experience in a marketing or communications-related environment; and
  • Bilingual and biliterate in English and Spanish.


Departmental Management : Ability to effectively and efficiently manage a department including all related administrative and supervisory functions involving personnel and budget management;

Project Management : Manage projects by focusing attention on key priorities; evaluate approaches, determine feasibility, and adjust plan as needed; develop plans, coordinate projects and teams; communicate changes and progress with College leadership; complete projects on time and on budget; perform well without direct supervision; do complex work independently; follow tasks through to completion;

Quality Management : Set clear quality requirements; measure key outcomes; improve processes, products, and services;

Leadership : Lead through influence, rather than authority, and take ownership and accountability for the area of responsibility and decisions made; demonstrate confidence within area of expertise – promote a cooperative work environment; ability to appropriately apply leadership techniques to motivate, develop and guide employees;

Conceptual Thinking : Have the ability to understand a situation or problem by identifying patterns or connections, and addressing key underlying issues; use past professional or technical training and experience, creativity, inductive reasoning, and intuitive processes to find potential solutions or valuable alternatives that may not be obviously related or easily identified; think 'outside the box';

Oral & Written Communication : Speak clearly and persuasively in positive and negative situations; listen and get clarification; respond well to questions; demonstrate group presentation skills; participate in meetings; structure and convey information clearly and effectively through both formal and informal documents; review and edit written work constructively; ability to tailor to audience in mind;

Student Centered : Attention, interest, activities and efforts are centered upon the best interest of students; create and support an environment that enables learners to achieve their personal, academic, and professional goals; provide courteous and helpful responses to all customers, whether they be students, general public or employees from another department;

Support for Diversity, Equity and Inclusion : Reflecting CBC's mission, vision and values, support initiatives that expand the human qualities that differentiate our workplace and educational setting. Demonstrate and advocate an understanding of differences, open mindedness, compassion, sensitivity and interest in differing viewpoints given the diverse population and show a deep commitment to the involvement of colleagues, students and community members to student experience and success honoring freedom of expression as fundamental to personal, professional and organizational growth;

Accountability : Accountable for own actions, decisions, errors, mistakes and/or failures to act when appropriate; accept responsibility when given, understand what duties employee is responsible for and can be counted upon to carry out those responsibilities; and

Teamwork : Demonstrate a willingness to work with, and help others in completing job assignments, the ability to accept constructive criticism, and to cooperate with fellow employees and supervisors; demonstrate alignment with the 'Yes, And' culture, (e.g., being present and listening, making each other look good, embracing change and failure and choosing positivity).


This is a twelve (12) month per year, full-time, exempt position. It is an overtime exempt position with general work hours of Monday through Thursday 7:00 a.m. to 4:30 p.m., and Friday 7:00 a.m. to 12:00 p.m.; however, work hours may vary due to work demands and some weekend and evening work may be required.


Prior to a new hire, a background check including criminal record history will be conducted. Information from the background check will not necessarily preclude employment but will be considered in determining the applicant's suitability and competence to perform in the position.

Additionally, pursuant to RCW 28B.112.080, applicants must declare whether they are the subject of any substantiated findings of sexual misconduct in any current or former employment or are currently being investigated for, or have left a position during an investigation into, a violation of any sexual misconduct policy at the applicant’s current or past employer. By law, post-secondary education institutions cannot hire an applicant who refuses to declare the existence or non-existence of an investigation or findings subject to this statute.


In the interest of providing a healthy, safe and secure educational and work environment, and in order to meet the requirements of federal legislation, it is the policy of Columbia Basin College to maintain an alcohol and drug-free workplace for our employees and students.

If you are hired, you will need to provide proof of identity and documentation of U.S. citizenship or appropriate authorization to work in this position as required by the Immigration Reform Control Act of 1986.

Columbia Basin College operates under an approved affirmative action plan and encourages applications from persons of color, women, veterans and persons of disability. The Human Resources Office is accessible to those with disabilities. If you need accommodation in application or employment, contact the Human Resources Office at (509) 542-4740.


The working conditions listed below represent those that must be met by an incumbent to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with qualified disabilities to perform the essential functions.


While performing the duties of this position, the employee is frequently required to sit, stand, bend, kneel, stoop, communicate, reach and manipulate objects. The position requires mobility including having the ability to move materials on a regular basis such as files, books, office equipment, etc. and travel between buildings on campus. Manual dexterity and coordination are required to operate equipment such as computer keyboard, calculator, and standard office equipment.

Work environment includes office and other settings as appropriate. The noise level in the work area is typical of most office environments with telephones, personal interruptions, and background noises.

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