WIDA MARKETING MANAGER
- Employer
- University of Wisconsin-Madison
- Location
- Wisconsin, United States
- Salary
- Salary Not Specified
- Date posted
- Sep 28, 2022
View more
- Position Type
- Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Administrative, Business & Administrative Affairs, Community Relations & Institutional Outreach, Public Relations & Marketing (Campus), Executive, Executive Directors
- Employment Type
- Full Time
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Salary:
Minimum $65,000 ANNUAL (12 months)
Depending on Qualifications
Actual pay will depend on experience and qualifications.
Job Summary:
The WIDA Marketing Manager position is located within the Communications and Market Expansion department and will report to the Assistant Director of Communications and Marketing. This position will supervise a staff of 4 (3 marketing specialists and 1 coordinator). They will be responsible for leading WIDA's digital marketing strategy and overseeing execution. This includes serving as the owner and leader of key WIDA communication vehicles including direct mail and social media, and as a strong collaborator on the WIDA public website. The Marketing Manager will lead WIDA's integrated marketing campaign efforts to build educator awareness of and engagement with WIDA resources and services.
Working fully remote is an option for this position within the US (working remotely internationally is not an option). Requests to work remotely would need to be reviewed based on the UW and School of Education (SoE) remote work policies and go through the SoE implementation process. To learn more about these policies, visit https://businessoffice.education.wisc.edu/human-resources/remote-work/.
WIDA is committed to challenging linguistic discrimination, cultural biases, and racism in education. WIDA values linguistic and cultural diversity both as an end and a means for success in the field of education. As such, we strongly encourage applications from a diverse pool of candidates who champion social justice as a core value.
Responsibilities:
Contributes to the development of marketing strategy and oversees implementation of marketing plans, projects, and campaigns. May supervise personnel within a work unit marketing team.
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion
Education:
Required
Bachelor's Degree
Communications or marketing emphasis
Qualifications:
- Minimum 2 years' experience managing others including hiring, onboarding, completing regular performance reviews, promoting
- Minimum 2 years' experience leading communications and marketing in the field of education
- Minimum 2 years' experience building an effective social media presence among educators
- Excellent verbal, written and digital communication skills; proven ability to communicate in a timely, effective manner with external and internal clients
- Proven strong creative judgement and experience guiding compelling graphic design work, aligned with brand guidelines in support of communication/marketing campaigns
- Ability to navigate complex organizational structure, including ability to build strong, collaborative relationships with a range of internal and external stakeholders
- Ability to conceptualize and apply customer segmentation strategies for marketing campaigns
- Ability to develop and deliver relevant data-driven reports that yield insights regarding marketing effectiveness
- A value of promoting and fostering diversity, equity, and inclusion.
- A willingness to engage in and deepen knowledge of WIDA's Social Justice value.
Work Type:
Full Time: 100%
It is anticipated this position will be remote and requires work be performed at an offsite, non-campus work location.
Appointment Type, Duration:
Ongoing/Renewable
Additional Information:
What is WIDA? For nearly 20 years, WIDA has provided a trusted, comprehensive approach to supporting, teaching, and assessing multilingual learners. We are an educational services organization that advances language development and academic achievement for multilingual children in early childhood and grades K-12. In short, we provide educators around the world with high-quality language standards, assessments, professional learning, and research. We are proud to be a part of the Wisconsin Center for Education Research (WCER) within UW-Madison's nationally ranked School of Education. Visit https://wida.wisc.edu/about/careers and watch our Introduction to WIDA video to see why WIDA is an incredible place to work!
The Wisconsin Center for Education Research (WCER), established in 1964, is one of the first, most productive, and largest university-based education research and development centers in the world. WCER's researchers and staff work to make teaching and learning as effective as possible for all ages and all people.
WCER's mission is to improve educational outcomes for diverse student populations, impact education practice positively and foster collaborations among academic disciplines and practitioners. To this end, our center helps scholars and practitioners develop, submit, conduct, and share grant-funded education research.
WCER's Commitment to Diversity, Equity & Inclusion:
Diversity is a source of strength, creativity, and innovation for UW-Madison and The Wisconsin Center for Education Research (WCER). Individual differences and group diversity inspire creative and equitable outcomes. WCER actively affirms values and seeks to increase diversity in our everyday interactions, practices, and policies.
For more information and news about our center, please go to https://wcer.wisc.edu/
How to Apply:
Our center is conscious of inequities in the field of education and how these disproportionately harm the most marginalized members of our society- including BIPOC (Black, Indigenous, and other People of Color) individuals, people from poor and working-class backgrounds, people with disabilities, women, and LGBTQ people. We firmly believe that these communities must be centered in the work we do. Hence, we strongly encourage applications from people with these identities or members of other marginalized groups.
- Please click on the "" button to start the application process. As part of the application process, you will be required to submit:
- A cover letter addressed to Merideth Trahan describing how your experience and qualifications meet the requirements of this position.
- A current resume
- A list with the contact information of at least three professional references
Contact:
Kelly Krahenbuhl
kelly.krahenbuhl@wisc.edu
608-263-4776
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.
Official Title:
Marketing Manager(CM014)
Department(s):
A177500-SCHOOL OF EDUCATION/WCER
Employment Class:
Academic Staff-Renewable
Job Number:
267810-AS
The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer. We promote excellence through diversity and encourage all qualified individuals to apply.
If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/
Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department .
Applications Open: Sep 28 2022 Central Daylight Time
Applications Close: Oct 14 2022 11:55 PM Central Daylight Time
Minimum $65,000 ANNUAL (12 months)
Depending on Qualifications
Actual pay will depend on experience and qualifications.
Job Summary:
The WIDA Marketing Manager position is located within the Communications and Market Expansion department and will report to the Assistant Director of Communications and Marketing. This position will supervise a staff of 4 (3 marketing specialists and 1 coordinator). They will be responsible for leading WIDA's digital marketing strategy and overseeing execution. This includes serving as the owner and leader of key WIDA communication vehicles including direct mail and social media, and as a strong collaborator on the WIDA public website. The Marketing Manager will lead WIDA's integrated marketing campaign efforts to build educator awareness of and engagement with WIDA resources and services.
Working fully remote is an option for this position within the US (working remotely internationally is not an option). Requests to work remotely would need to be reviewed based on the UW and School of Education (SoE) remote work policies and go through the SoE implementation process. To learn more about these policies, visit https://businessoffice.education.wisc.edu/human-resources/remote-work/.
WIDA is committed to challenging linguistic discrimination, cultural biases, and racism in education. WIDA values linguistic and cultural diversity both as an end and a means for success in the field of education. As such, we strongly encourage applications from a diverse pool of candidates who champion social justice as a core value.
Responsibilities:
Contributes to the development of marketing strategy and oversees implementation of marketing plans, projects, and campaigns. May supervise personnel within a work unit marketing team.
- 40% Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets
- 10% Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results
- 10% Develops, edits, monitors, and provides feedback on content
- 20% Oversees creative development and project management processes for marketing activities
- 20% Supervisory authority, including hiring, promoting, managing performance, assigning, rewarding, disciplining, and/or approving hours worked
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion
Education:
Required
Bachelor's Degree
Communications or marketing emphasis
Qualifications:
- Minimum 2 years' experience managing others including hiring, onboarding, completing regular performance reviews, promoting
- Minimum 2 years' experience leading communications and marketing in the field of education
- Minimum 2 years' experience building an effective social media presence among educators
- Excellent verbal, written and digital communication skills; proven ability to communicate in a timely, effective manner with external and internal clients
- Proven strong creative judgement and experience guiding compelling graphic design work, aligned with brand guidelines in support of communication/marketing campaigns
- Ability to navigate complex organizational structure, including ability to build strong, collaborative relationships with a range of internal and external stakeholders
- Ability to conceptualize and apply customer segmentation strategies for marketing campaigns
- Ability to develop and deliver relevant data-driven reports that yield insights regarding marketing effectiveness
- A value of promoting and fostering diversity, equity, and inclusion.
- A willingness to engage in and deepen knowledge of WIDA's Social Justice value.
Work Type:
Full Time: 100%
It is anticipated this position will be remote and requires work be performed at an offsite, non-campus work location.
Appointment Type, Duration:
Ongoing/Renewable
Additional Information:
What is WIDA? For nearly 20 years, WIDA has provided a trusted, comprehensive approach to supporting, teaching, and assessing multilingual learners. We are an educational services organization that advances language development and academic achievement for multilingual children in early childhood and grades K-12. In short, we provide educators around the world with high-quality language standards, assessments, professional learning, and research. We are proud to be a part of the Wisconsin Center for Education Research (WCER) within UW-Madison's nationally ranked School of Education. Visit https://wida.wisc.edu/about/careers and watch our Introduction to WIDA video to see why WIDA is an incredible place to work!
The Wisconsin Center for Education Research (WCER), established in 1964, is one of the first, most productive, and largest university-based education research and development centers in the world. WCER's researchers and staff work to make teaching and learning as effective as possible for all ages and all people.
WCER's mission is to improve educational outcomes for diverse student populations, impact education practice positively and foster collaborations among academic disciplines and practitioners. To this end, our center helps scholars and practitioners develop, submit, conduct, and share grant-funded education research.
WCER's Commitment to Diversity, Equity & Inclusion:
Diversity is a source of strength, creativity, and innovation for UW-Madison and The Wisconsin Center for Education Research (WCER). Individual differences and group diversity inspire creative and equitable outcomes. WCER actively affirms values and seeks to increase diversity in our everyday interactions, practices, and policies.
For more information and news about our center, please go to https://wcer.wisc.edu/
How to Apply:
Our center is conscious of inequities in the field of education and how these disproportionately harm the most marginalized members of our society- including BIPOC (Black, Indigenous, and other People of Color) individuals, people from poor and working-class backgrounds, people with disabilities, women, and LGBTQ people. We firmly believe that these communities must be centered in the work we do. Hence, we strongly encourage applications from people with these identities or members of other marginalized groups.
- Please click on the "" button to start the application process. As part of the application process, you will be required to submit:
- A cover letter addressed to Merideth Trahan describing how your experience and qualifications meet the requirements of this position.
- A current resume
- A list with the contact information of at least three professional references
Contact:
Kelly Krahenbuhl
kelly.krahenbuhl@wisc.edu
608-263-4776
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.
Official Title:
Marketing Manager(CM014)
Department(s):
A177500-SCHOOL OF EDUCATION/WCER
Employment Class:
Academic Staff-Renewable
Job Number:
267810-AS
The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer. We promote excellence through diversity and encourage all qualified individuals to apply.
If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/
Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department .
Applications Open: Sep 28 2022 Central Daylight Time
Applications Close: Oct 14 2022 11:55 PM Central Daylight Time
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