Assistant Director, Marketing and Recruitment

Assistant Director, Marketing and Recruitment
Salary:
Job Type: Full Time
Job Number: 2015-1603468
Location: CA 94556, CA
Department: School of Liberal Arts
Closing:

Background
Founded in 1863, Saint Mary's is a residential campus nestled 20 miles east of San Francisco in the picturesque Moraga Valley. Based in the Catholic, Lasallian and Liberal Arts traditions, Saint Mary's currently enrolls more than 4,000 students from diverse backgrounds in undergraduate and graduate programs. The De La Salle Christian Brothers, the largest teaching order of the Roman Catholic Church, guide the spiritual and academic character of the College.

As a comprehensive and independent institution, Saint Mary's offers undergraduate and graduate programs integrating liberal and professional education. Saint Mary's reputation for excellence, innovation and responsiveness in education stems from its vibrant heritage as a Catholic, Lasallian and Liberal Arts institution. An outstanding, committed faculty and staff that value shared inquiry, integrative learning and student interaction bring these traditions to life in the 21st century. The College is committed to the educational benefits of diversity.

Responsibilities

Saint Mary's College of California is seeking a skilled Assistant Director of Marketing and Recruitment to provide support to the School of Liberal Art (SOLA) and School of Science (SOS) Graduate and Professional Study Program Directors. This person will report directly to the SOLA Assistant Dean of Finance and Administration. The Assistant Director will be responsible for executing a variety of duties and working with a diverse group of internal and external constituents. The ideal candidate is highly self-motivated, organized, energetic, detail-oriented, demonstrates sound judgment, and possesses excellent written and oral communication skills. The role requires someone capable of managing their workload and prioritizing tasks in a fast-paced environment. This is an excellent opportunity to join a high-performing, collaborative, and evolving team.

Primary duties include conducting market analysis, and creating and implementing strategic marketing plans. The Assistant Director will also monitor implemented marketing strategies and assess for effectiveness, including applicant response, and track results. Should the need arise, be able to revise plans and strategies to align with enrollment targets. The position will negotiate contracts and payments for ad placement in social media and other platforms. The role also monitors and reports results to GPS SOLA & SOS Program Directors. Develop and maintain alumni outreach and engagement plans for SOLA & SOS GPS Programs, in consultation and collaboration with Alumni Engagement teams.

1. Conduct market analysis, and create and implement strategic marketing strategies. Monitor implemented marketing strategies and assess for effectiveness, including applicant response, and track results. Revise plans and strategies as needed to align with enrollment targets. Negotiate contracts and payments for ad placement in social media and other platforms used by the GPS SOLA & SOS Program Directors.

2. Develop and maintain alumni outreach and engagement plans for SOLA and SOS GPS Programs, in consultation and collaboration with the Alumni Engagement Office, including (1) regular communications to alumni (e.g. alumni newsletters); (2) facilitating student-alumni connection and networking (3) facilitating alumni-alumni connections; (4) collaborating with Program Directors in collecting and curating alumni profiles for web and other communications; (5) facilitating pathways via alumni to internship and employment opportunities for current students.

3. Develop a strategy for and plan recruitment events (Grad fairs, webinars, alumni panels, etc.) for SOLA & SOS GPS programs; be familiar with CRM (with preference for Slate) and appropriate media to market and advertise events for recruitment purposes; work in conjunction with the GPS Admissions Manager to implement such events.

Liaise with central Admissions to coordinate marketing and recruitment events. This position will conduct direct outreach (following up on leads on-campus, off-campus, as well as following up on leads from faculty and Program Directors) to potential students as well as internally recruit students for SOLA, SOS GPS program entry.

4. In consultation with SOLA & SOS GPS Program Directors, develop appropriate and effective recruitment messaging on all websites; audit all program recruitment links; update and monitor program websites for accuracy, and update as needed. Manage and maintain social media platforms by creating, adjusting or modifying current social media accounts to increase traffic, maximize web site visits, and increase student enrollment.

Experience and Qualifications

QUALIFICATIONS:

Education: REQUIRED: Bachelor's Degree PREFERRED: Master's Degree

Experience: (years required and applicable field of experience): Minimum of two years of marketing experience in higher education or industry that uses marketing for recruitment purposes. A minimum of (2) years working with databases which includes knowledge of marketing platforms;The ideal candidate will provide examples of created marketing campaigns using direct outreach, social media, hosting events, or evidence of creating successful advertising campaigns.

Skills/Abilities: (e.g. computer skills, written & verbal skills, trades, laws, procedures, technical) Demonstrated excellence in using Google suite, Windows operating systems, Microsoft Office, and email; ability to handle multiple tasks and assignments and meet demanding deadlines; ability to remain calm under pressure, establish priorities and work in an organized manner with emphasis on detail and accuracy; ability to work independently without close supervision and as a member of a team, seeking consultation when necessary; high level of reliability, creativity and commitment to maintain confidentiality; ability to work cooperatively and effectively with all members of a culturally diverse campus community; understanding of academic policy and administrative operations; ability to cultivate and maintain partnerships with diverse individuals, offices and programs; understanding of and commitment to further the College's mission; ability to respond promptly, kindly, and effectively to the flow of traffic, even during high-volume times when there might be multiple clients in a crowded space expecting a multiplicity of types of service.

Licenses & Certifications (e.g. CPA, RN, etc.): REQUIRED: ????? PREFERRED: ?????

Other Requirements: (e.g. travel, weekend/evening work) Occasional evening and weekend work in support of special events.

Supplemental Information
Supplemental Information Application Instructions: Please apply online at http://jobs.stmarys-ca.edu
Include a cover letter that specifically addresses how you meet the qualifications and are prepared to support the mission of the College

A resume

The name and contact information for three (3) professional references.

In applying for a position, candidates sign a consent authorizing a broader inquiry which may include reference checks, a motor vehicle check, and a third party background check.

Saint Mary's is an equal employment opportunity employer. We support inclusive excellence and are committed to creating a safe and welcoming community for all.

College policy prohibits discrimination based on race, color, religion, national origin, ancestry, age, gender, sexual orientation, marital status, medical condition, physical or mental disability, gender stereotyping, and gender identity, taking a protected leave (e.g. family medical or pregnancy leave), or on any other basis protected by applicable laws.

Saint Mary's College annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Saint Mary's College Report, please go to the Public Safety website at http://www.stmarys-ca.edu/public-safety/annual-security-and-fire-safety-report-0. To request a paper copy please call Public Safety at (925) 631-4284. The report includes the type of crime, venue, and number of occurrences.
r of occurrences.


Please apply online at https://www.schooljobs.com/careers/stmarys jeid-e094b334dcf60d4e9a4b8b524bec896c