Marketing and Communications Specialist

Marketing and Communications Specialist

Job no: 493382
Work type: Staff (Full-Time)
Location: Orlando, FL, Winter Park, FL
Categories: Crummer Graduate School of Business
Division: Academic Affairs

Rollins is the best college in Florida, but don't just take our word for it. See what the experts are saying. Explore all of the ways Rollins is top ranked—from our academic excellence and expert faculty to our unparalleled campus and one-of-a-kind study abroad opportunities.

For the 13th consecutive year, Rollins College has been named a "Great College to Work For". Be a part of the Rollins experience and find a place where you belong. Ready to join us?

Our Service Excellence Philosophy:
At Rollins, we strive to be responsive, respectful, collaborative, competent, and inclusive in all that we do. Whether serving prospective or current students, alumni, local residents, or our fellow faculty and staff colleagues, these standards define the Rollins service experience.

Total Rewards & Compensation:
25 Days - Paid Time Off (vacation, sick and personal time)
10 Days - Paid Holidays
5 Days - Paid College Closure Days
Eligible for Medical, Prescription, Dental & Vision Insurances (within 30 days of hire)
100% Employer-Funded Health Reimbursement Account ($125+/month)
100% Employer-Paid Short & Long Term Disability Insurance
Domestic Partner Benefits
11.5% Employer Retirement Contributions
Discounted On-Campus Dining Meal Plans
Free On-Campus Parking
Free Access to Campus Amenities (gyms, pools, library, sporting events and more)
Free Full Tuition for Employees and their Families
Pet Insurance
100% Employer-Funded Employee Assistance Program
Flexible Spending Accounts
Award-Winning Wellbeing Programs: Blue Rewards, Rally Dollars, Hinge Health Musculoskeletal Coaching
Plus More!

Additional Perks:
Local & National Discount Programs, including Winter Park Locations (i.e. shops, restaurants, gift cards and more)
Free E-Training Courses & Professional Development Opportunities
IT Software & Laptop Discounts (Apple, Lenovo, and more)
College Bookstore Discounts
Annual Service Awards & Recognition Programs
Discover what it's like to live in Orlando: Live, Work, Play and Learn
Plus More!

Rollins offers a competitive salary.

Job Summary:
The Marketing & Communications Specialist encompasses a comprehensive range of responsibilities including but not limited to: 1) develop and execute marketing and PR strategies for EBI in coordination with the Crummer Graduate School of Business marketing team, 2) facilitation of affinity groups and roundtables, including the marketing and development affinity group, 3) build strategic partnerships and alliances to expend the influence, reach, and impact of EBI, 4) write copy related to media, reporting, white papers, and other documents, 5) offer program support, as needed for in-person and virtual programs, as needed, and 6) provide management assistance for nonprofits.

Essential Job Functions:
• Develop and execute marketing & PR strategies and campaigns for EBI in coordination with the Crummer marketing team.
- Develop and execute overall marketing and public relations plan and adjust strategies, as needed, to achieve desired outcomes
- Increase program participation and membership through various communications, events and marketing strategies
- Take part in brainstorming sessions, offering analytical insights to develop and plan creative marketing campaigns that increase brand awareness
- Develop campaigns within marketing budget
- Develop and deliver strong email and social media marketing/campaigns
- Create marketing materials using graphic design and cohesive messaging
- Manage/oversee website, marketing materials and social media
- Serve as the point of contact for marketing-related activities
- Advocate for the nonprofit sector with the media, as assigned
- Conduct marketing research through focus groups, surveys, etc. to understand market conditions and develop appropriate marketing responses
- Assist with the analysis of marketing data, including campaign results, conversion rates, and online traffic to improve future marketing strategies and campaigns
- Facilitate of affinity groups and roundtables, including the marketing affinity group
• Build strategic community and corporate alliances and sponsorships to extend the influence, reach and impact of both departments (i.e. AFP Planet Philanthropy, National Philanthropy Day, etc.)
• Write/edit marketing advertising copy, reports, and other documents and materials. This includes blogs, websites, grant reporting, press releases, etc.
• Offer program support, as needed for in-person and virtual programs
• Provide management assistance for nonprofits
• Collaborate closely with the Crummer strategic marketing team, as well as the Rollins strategic marketing team when appropriate

Minimum Qualifications & Education:
• Bachelor's Degree from a regionally accredited institution
• 2+ years of marketing and public relations experience; nonprofit marketing and public relations experience
• Project management experience
• Experience with various marketing/advertising campaigns and social media platforms
• Demonstrated experience in the use of Constant Contact or other email marketing solution
• Demonstrated experience in the use of Adobe Creative Suite or other design platform
• Ability to create graphics following a cohesive campaign
• Knowledge of web, social media and e-mail marketing best practices
• Proficient with Microsoft Office Suite, design platforms, HTML, Adobe Creative Suite, and related software
• Outstanding interpersonal skills
• Excellent verbal and written communication skills that may include public speaking and presentations
• Excellent organizational skills, time management to meet deadlines, and attention to detail
• Ability to lead and facilitate groups; understanding of group dynamics
• Exhibits qualities of a creative thinker ad an aptitude in problem solving
• Intellectual curiosity and commitment to excellence
• Possess a valid driver's license, or ability to obtain an Florida driver's license within 30 days of accepting the job, and acceptable MVR are required

Preferred Qualifications:
• Grant reporting and writing skills
• Business development experience
• Strong knowledge of the nonprofit sector and nonprofit organizational management including marketing and public relations

Work Environment:
• Campus-based, front-facing customer service position, working in an office environment with other staff members and volunteers
• Regular use of a computer and databases
• Travel to outside meetings, trainings, etc. throughout the state
• Flexible scheduling, including evenings and weekends, may be required on an "as needed" basis

Instructions to Applicants:
To apply, please submit an application and upload the following materials:
1. Cover Letter
2. Resume
3. Portfolio of Sample Work (optional) - Please provide Sample Work in PDF format or a PDF with weblink.

About the Edyth Bush Institute:
The Edyth Bush Institute for Philanthropy and Nonprofit Leadership strengthens nonprofit and philanthropic organizations through education and management support designed to strengthen board governance, enhance the business practices of nonprofit organizations, and expand the influence of the nonprofit sector.

About Rollins College:
Rollins is committed to fostering a diverse and inclusive campus community, and the College celebrates the open exchange of ideas within a climate of civility and mutual respect. We view differences—from race and ethnicity to sexual orientation and political perspectives—as rich opportunities for understanding, learning, and growth.

Through its mission, Rollins College is firmly committed to creating a just community that embraces multiculturalism; persons from historically under-represented minority groups are therefore encouraged to apply. Rollins does not discriminate on the basis of sex, disability, race, age, religion, color, national or ethnic origin, ancestry, marital status, veteran status, sexual orientation, gender identity, gender expression, genetic information, physical characteristics, or any other category protected by federal, state, or local law, in its educational programs and activities.

FLSA Status: Exempt

Service Months: 12

Advertised: 26 Sep 2022 Eastern Daylight Time
Applications close:

To apply, please visit: https://jobs.rollins.edu/en-us/job/493382/marketing-communications-specialist

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