Executive Director of University Marketing and Communications

Employer
Samuel Merritt University
Location
California, United States
Salary
Salary Not Specified
Posted Date
Sep 27, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Executive, Executive Directors, Editing & Publications Management
Employment Level
Executive
Employment Type
Full Time

Description:

Job Description Summary:
Samuel Merritt University seeks an energetic and innovative professional to lead its Office of University Marketing and Communications. Reporting to the Vice President of Advancement and Communications (VPAC), the Executive Director of University Marketing and Communications (EDUMC) will develop and implement a comprehensive and integrated marketing/communications strategy, manage internal and external communications and public relations in support of the institution while enhancing the image of the University. The position will concentrate on strategic institutional communications, University-wide broad based marketing and brand development, develop strong local and regional media relationships, promote community engagement, and develop and lead a team of marketing and communications professionals.

Duties and Responsibilities:

RESPONSIBILITIES

1. Work with members of the senior leadership team, deans, faculty, staff, and students to develop and produce effective print and digital communications materials.

2. Identify, develop, and manage a strategic, internal and external communication plan for the University that can be measured for effectiveness and impact.

3. Develop written communications, messaging, and content for the President of the University and advise executive leadership team on internal and external communications strategies including crisis communications.

4. Serve as the strategic and creative leader of University marketing campaigns including:
  • Develop a marketing resource plan for the University Marketing/Communications department
  • Develop a University brand awareness campaign to maximize budgeted resources
  • Working with the VPAC, develop and implement a comprehensive marketing plan for fundraising capital campaign (public launch in 2023)
  • Develop and implement a comprehensive plan to enhance overall awareness and stature of Samuel Merritt University including macro-institutional messaging and advertising as well as increased local, regional and national media coverage
  • Serve in a support/collaborative role for academic program marketing and recruitment. Academic program marketing is a joint University venture led by the VPs of Academic Affairs, Student Affairs, University Advancement/Communications and Business Affairs. The EDUMC will play a critical role in fostering collaboration across divisions to successfully market and promote academic programs and student recruitment initiatives.
  • Serve as the institution's official communications liaison between the University, the media, and all other external constituencies.
  • Develop measurable short- and long-term goals and outcomes for the University Marketing and Communications program.
  • Responsible for all aspects of budget oversight for all staff and programs in the department of University Marketing and Communications.
  • Work with current members of the communications and marketing team to review and assess the current organizational structure of the department and develop a personnel resource plan that will maximize productivity and impact, including evaluation, promotion and role creation/clarification for all staff.
  • Serve on appropriate University advisory and search committees.
  • Perform other duties as assigned by the Vice President of Advancement and Communications.
  • Responsible for Communications and Marketing budget only, correct? Also, reports to VP of Advancement and Communications.
Employee Status:
Regular
Exemption Status:
United States of America (Exempt)
Time Type:
Full time
Job Shift:

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