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Marketing Content Writer

Employer
University of Colorado Boulder
Location
Colorado, United States
Salary
Salary Not Specified
Posted Date
Sep 23, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Digital Media, Other Communications, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Type
Full Time
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Job Summary

Strategic Relations and Communications at the University of Colorado Boulder encourages applicants for the Marketing Content Writer position. This role will merge strategy and creativity to produce effective content that raises brand recognition; inspires students to apply, enroll and engage; increases inclusion and student success; and promotes and strengthens CU Boulder’s reputation.

This position uses a data-driven and authentic storytelling approach to write marketing content that meets user expectations of findable, easy-to-understand and actionable content across multiple channels. The Marketing Content Writer will enhance communications sent to a variety of audiences, with particular emphasis on expanding strategies for diverse student audiences.
The University of Colorado Boulder is committed to building a culturally diverse community of faculty, staff, and students dedicated to contributing to an inclusive campus environment. We are an Equal Opportunity employer, including veterans and individuals with disabilities.

Who We Are

Strategic Relations and Communications facilitate an integrated approach to campus-wide marketing and communications to encourage greater CU Boulder engagement, affinity, and support.

What Your Key Responsibilities Will Be
  • Create and develop content for marketing, digital and social engagement channels in support of marketing and communication plans for the university, colleges, schools, programs and units.
  • Build and maintain a collection of content assets for a variety of channels (web, print, email, organic social, paid social and digital advertising) that align with CU Boulder’s brand and the university’s verbal identity.
  • Ensure copy and associated content align with brand messaging and verbal storytelling standards; meet accessibility standards and follow guiding principles for inclusive language; and establish a cohesive, comprehensive audience journey.
  • Adhere to processes, workflows and content structures that keep the team flexible in a culture that values moving fast, iterating quickly and continuously improving based on common analysis data points.
  • Participate in cross-team collaboration so all efforts support our campus marketing and communications strategy.
  • Assist the digital and content strategy team with evaluating content performance as it relates to the university’s goals, key conversions and insights from the constituent experience team, and recommend how to optimize content strategy.
  • Work closely with the digital and content strategy team to understand the target audiences for campaigns and communications to guide the creative process and final content.
  • Serve as a visible member of the university community and be a thought leader in higher education content marketing, creative content and digital strategy trends.
  • Maintain contact with campus communication colleagues to help them understand content trends and support them by demonstrating how that understanding can enhance their marketing and communication efforts.
What You Should Know
  • This position has the flexibility to work in a hybrid or full-remote work environment.
  • All University of Colorado Boulder employees are required to comply with the campus COVID-19 vaccine requirement. New employees must provide proof of vaccination or receive a medical or religious exemption within 30 days of employment.
What We Can Offer
  • Annual salary range: $50,000 - $53,000.
Benefits

The University of Colorado offers excellent benefits , including medical, dental, retirement, paid time off, tuition benefit and ECO Pass. The University of Colorado Boulder is one of the largest employers in Boulder County and offers an inspiring higher education environment. Learn more about the University of Colorado Boulder .

Be Statements
Be authentic. Be enlightened. Be Boulder.

What We Require
  • Bachelor’s Degree from accredited college or university, in marketing, communications, journalism, English or related.
  • 1 year experience in the digital marketing, marketing content writing, communications, content marketing, or related field.
  • Equivalent combination of education and experience may substitute on a year-for-year basis.
What You Will Need
  • Excellent writing skills and familiarity with content strategy.
  • Experience and passion for writing content that engages diverse audiences.
  • Strong critical thinking skills and the ability to produce clear, concise, persuasive and original copy.
  • Excellent proofreading and editing skills.
  • Strong collaboration skills in order to foster successful cross-functional team relationships.
  • Excellent personal management skills that encourage others to: feel supported, perform at their highest level and satisfaction in their workplace.
  • Excellent oral communication and interpersonal skills with the ability to clearly present and advocate for concepts and ideas to colleagues and clients.
  • Ability to brainstorm copy and other creative assets and ideas with members of a creative team.
  • Ability to use and maintain applicable computer software packages and systems and stay updated with changes, advancements and upgrades.
  • Ability to follow all university policies, procedures and guidelines, including but not limited to safety, civility, information security and nondiscrimination policies and procedures.
What We Would Like You To Have
  • Familiarity with applying consistent messaging/brand across all deliverables, including multiple channels and audiences.
  • Experience with content management systems (Drupal a plus).
Special Instructions

To apply, please submit the following materials:
  1. A current resume.
  2. A cover letter that specifically tells us how your background and experience align with the requirements, qualifications, and responsibilities of the position.
  3. PDF Sample of Work/Portfolio.

We may request references at a later time.

Please apply by October 9, 2022 for consideration.

Note: Application materials will not be accepted via email. For consideration, please apply through CU Boulder Jobs.

Posting Contact Information

Posting Contact Name: Boulder Campus Human Resources

Posting Contact Email: Recruiting@colorado.edu


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