Marketing Associate, University Communications

The University of Virginia Office of University Communications seeks a Marketing Associate to help our team implement and manage marketing plans and programs in support of the University's key priorities. The Marketing Associate will have responsibility for day-to-day coordination and execution of marketing projects and will work with leadership on longer-term campaign planning. Areas of focus include defining and implementing new and effective marketing approaches for programs and units; organizing successful tactics to help grow existing communications campaigns; assisting the team in establishing University Communications-led business processes to support marketing and communications needs across the University; and helping manage advertising and media planning initiatives.

Responsibilities

• Develop program-specific marketing plans to support the department’s 5-year communications plan, including support for University Communications’ commitment to help recruit the best and brightest students.
• Lead marketing and communications approaches to reach University-wide audiences in support of UVA’s Commonwealth of Virginia Campaign, including working with units and communications leaders across the organization.
• Provide marketing and communications support for key events including the Community Bridges 5K.
• Assist in managing and placing annual paid advertising programs and contracts.
• Support and implement approaches to source branding and marketing firms and resources on behalf of the University community.
• Work closely with others on the Marketing, Creative, Digital, News & Content and other teams to develop and deliver marketing plans and programs.

Skills and Competencies

• Strong interpersonal skills, including professional written and verbal communication to both internal partners and outside organizations.
• Excellent organization skills and proven ability to prioritize and execute multiple projects at one time.
• Collaborative and flexible team player.
• Familiarity with content marketing principles.
• Proficiency with Microsoft Office Suite and similar programs, such as Keynote.
• Experience with digital publishing, content marketing, email marketing or similar.
• Familiarity with key distribution platforms – Marketing Cloud, other.
• Some experience with digital KPIs, reports and measurement.

Required Experience

• BA in Communications, Media, Marketing, or related field.
• A minimum of 3 years of demonstrated professional experience in marketing, advertising, or communications, especially in complex or decentralized environments.

This position will remain open until filled.  This is an Exempt level, benefited position. The University will perform background checks on all new hires prior to employment. For questions about the position or the application process, please contact Daniel Strong, Senior Recruiter at das6zb@virginia.edu