Assistant Athletic Director for Marketing & Fan Engagement

Posting Details

Position Information



Job Title Assistant Athletic Director for Marketing & Fan Engagement Posting Number S1164P Classification Title

Position Summary Information



Summary
SUMMARY : Lead all marketing and promotional efforts for the University’s Department of Intercollegiate Athletics, including helping to research, create, organize, recommend, and implement comprehensive, integrated athletics marketing plans; assist in the generation of revenue via ticket sales and sponsorship sales; plan and supervise event promotions; and prepare and execute gameday activities by performing the following duties: Essential Duties and Responsibilities
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
1. Understand and agree to abide by the mission of CBU and the CBU Athletics Department.
2. Prepare marketing plans, conduct meetings with coaches, and work directly with other departments to ensure success by maximizing event attendance and generating revenue.
3. Develop, implement, and lead home game promotions. Direct game operation functions relating to marketing (i.e., writing game day scripts, articles, PA content, message boards, etc.) Coordinate sponsorships, music/band arrangements, and spirit squads (cheer, dance teams, and mascot).
4. Coordinate with communications, media production, ticketing, and event management to ensure that the fan experience is a priority at all athletic events.
5. Work directly with Associate Athletics Director for External Relations on the activation of sponsorships.
6. Develop programming, including video board content, pyrotechnics, and special effects, on-field/court recognitions, halftime shows, national anthem singers, flyovers, sponsor activations, in-game promotions and contests, and other entertainment elements.
7. Direct oversight of the Athletic Marketing and Fan Engagement staff, including one full-time staff member, student interns, and gameday personnel. This position is responsible for hiring and recruiting for these positions.
8. Develop and manage the annual Athletic Marketing and Fan Engagement budget.
9. Work with the Athletic Ticket Office to plan and coordinate season ticket campaigns and group tickets through strategy development, research, advertising, and outbound communication efforts.
10. Works with the external unit to lead the coordination of all aspects of Advertising, Community Outreach, and Digital Marketing. This includes but is not limited to, the implementation of traditional advertising methods, participation in community and campus events, digital media and the development of an annual communications calendar.
11. Manage the annual kids club membership drive and fulfillment of benefits and experiences.
12. Oversee the music approval process for in-game experiences.
13. Participate in regularly scheduled athletics marketing and athletics operations meetings.
14. Represent the department and program to various internal and external groups of the University. Including the design and execution of community-focused events throughout the year.
15. Adhere to all NCAA, Conference, and University policies, rules, regulations, and operational procedures.
16. Some travel will be necessary related to job responsibilities. Supervisory Responsibilities
SUPERVISORY RESPONSIBILITIES : Directly supervises employees. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, and training employees; planning, assigning, and directing work; appraising performance; disciplining employees; addressing complaints and resolving problems. Other Knowledge Skills and Abilities
OTHER SKILLS AND ABILITIES : To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
§ Skill in the use of personal computers and related software applications.
§ Ability to make administrative and procedural decisions and judgments on sensitive, confidential issues.
§ A thorough knowledge of: Business English and arithmetic; general office methods, procedures and practices.
§ Ability to plan, develop, and coordinate multiple projects.
§ Ability to read and write at a level appropriate to the duties of the position.
§ Ability to use independent judgment and to manage and impart confidential information.
§ Ability to gather data, compile information, and prepare reports.
§ Strong interpersonal and communication skills and the ability to work effectively with a diverse faculty, staff and student body.
§ Strong organizational skills and detailed oriented.
§ Ability to maintain confidentiality.
§ Excellent telephone courtesy knowledge and experience.
§ Ability to coordinate and organize meetings and/or special events.
§ Knowledge of standard budgeting and expenditure control procedures and documentation.
§ Knowledge of finance, accounting, budgeting, and cost control procedures.
§ Ability to interpret, adapt, and apply guidelines and procedures.
§ Ability to make administrative/procedural decisions and judgments.
§ Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures
§ Ability to create, compose, and edit written materials.
§ Ability to make administrative/procedural decisions and judgments.
§ Knowledge of general accounting principles
§ Ability to develop and maintain recordkeeping systems and procedures.
§ Ability to resolve customer complaints and concerns.
§ Ability to investigate and analyze information and to draw conclusions.
§ Ability to work nights/weekends/holidays.
Ability to drive a golf cart on campus. Education and/or Experience
EDUCATION and/or EXPERIENCE : Bachelor’s degree from four-year college or university; and two to three years related experience and/or training; or equivalent combination of education. Master’s degree preferred.

Posting Detail Information



Open Date Remove from Web Open Until Filled Special Instructions to Applicants Nondiscrimination Statement

State and Federal law permit California Baptist University to discriminate on the basis of religion in order to fulfill its purpose. The University does not discriminate contrary to either State or Federal law.

Quick Link to Posting https://jobs.calbaptist.edu/postings/7447 Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Are you a Christian?
   • Yes
   • No
2. * Do you attend church regularly?
   • Yes
   • No
3. If no, please explain (required):
   
   (Open Ended Question)
   
   
4. * Are you both familiar with and not in conflict with the fundamental doctrines and practices of the California Southern Baptist Convention as stated in the Baptist Faith and Message dated June 14, 2000? (Please see above link for more information)
   • Yes (I am familiar and not in conflict)
   • No (I am in conflict or not familiar)

Applicant Documents
Required Documents Optional Documents

1. Resume
2. Cover Letter
3. Letter of Reference 1
4. Letter of Reference 2
5. Other Document
6. Other Document 2
7. Christian Experience Essay