Marketing Services Director

Marketing Services Director - Professional and Continuing Education (PACE) at the University of Vermont is looking for an experienced senior level marketing professional to provide effective leadership, oversight and project management for marketing, recruitment and retention initiatives for new and existing on-campus and online programs with the overall goal to drive enrollments. Develop overall marketing and customer service plan in support of schools’ and colleges’ graduate and professional strategic initiatives. Manage marketing budget of 40 + programs and vendors; ensure standard procedures are followed, ROI data is collected and shared, and proper and full execution of agreed terms and conditions with excellent follow-up and budget management. Understand and affect the complex dynamic of a culture of continual program development with seamless, proactive marketing support within real constraints of time, ability and money.  Oversee and direct market research, competitor analyses and customer service and retention monitoring processes and initiatives. Liaise and work with University academic colleges and schools to ensure marketing communications are coordinated and support the marketing plan objectives and are an effective expenditure of resources; oversee plan implementation. Develop and manage customer relations/student services and marketing staff.  Serve as an integral member of the management team that drives strategic and marketing planning and initiatives. Oversee and analyze marketing data to inform project management, process improvement, and evaluation of recruitment and retention processes. Develop key metrics and maintain performance standards.

Qualifications: Master’s degree in Marketing, Business Administration, or relevant field and six years related experience to include budget and project management and vendor oversight required. Knowledge of and experience with market research, competitive analysis, current and emerging marketing trends and best practices and pricing models required. Demonstrated success in developing strategies and technologies for leveraging digital, social media, and traditional initiatives and resources required. Understanding of how to market and recruit for online educational programs. Experience with CRM and data gathering, report development and analytics required. Effective leadership, personnel management and communication skills required. Demonstrated ability to work collaboratively with senior leaders and to create a work environment that engenders positive energy, creativity, and teamwork.  Desirable: Strong understanding of academia and academic administration. Knowledge of Banner, Salesforce, Hubspot, Google Analytics, Microsoft Office applications and eMail marketing software.

About UVM (the University of Vermont):

Since 1791, the University of Vermont has worked to move humankind forward. Today, UVM is a top research university of a perfect size, large enough to offer a breadth of ideas, resources, and opportunities, yet small enough to enable close faculty-student mentorship across all levels of study, from bachelor’s to M.D. programs. Here, students’ educational experience and activities are enriched by our location - from the energy and innovation of Burlington to the forests, farms, and independent spirit of Vermont. UVM provides students endless ways to explore the world, challenge ideas, and dig in on the most pressing issues of our time.

About Burlington:

UVM’s hometown perennially appears on national rankings that laud its livability, access to nature and recreation (including the best skiing in the northeast), thriving food and music scene, rising identity as a technology and innovation hub, and its status as a top college town. Burlington’s nickname, BTV, comes from the code for its airport, just 10 minutes from campus. With Montreal a 90-minute and Boston a 3.5-hour drive away, international and metropolitan culture are easily accessible for weekend adventures.

Burlington is Vermont’s largest city, having a metro-area population of approximately 210,000. In addition to UVM, large local employers include Global Foundries, GE Healthcare, Keurig Green Mountain, Dealer.com, Seventh Generation and Ben & Jerry’s Homemade. Vermont’s public K-12 schools are perennially ranked among the best in the nation.

To apply, please visit: www.uvmjobs.com (Posting #S3900PO)

The University of Vermont is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category legally protected by federal or state law. The University encourages applications from all individuals who will contribute to the diversity and excellence of the institution.