Web Manager

Application Deadline:               October 12, 2022

 

Salary & Benefits:                     Salary is $56,432.68. Compensation package is comprised of many college paid benefits including health and life insurance, retirement, leave time, and tuition waivers for Santa Fe College and the University of Florida.

 

Classification:                            Full-time, Technical/Professional, Pay Grade PT 7, Exempt

 

Location:                                    Northwest Campus, 3000 NW 83rd Street, Gainesville, Florida 32606.

 

Overview:  Santa Fe College (SF) has been recognized as one of the top-rated community college in the United States.  Santa Fe College is a student-centered institution with a commitment to open access, academic excellence, and cultural and ethnic diversity.  Santa Fe College is a comprehensive public college that offers a range of Bachelor’s degrees, Associate in Arts, Associate in Science and Associate in Applied Science degree options, as well as Certificate and Non-Degree programs.  A high quality of life, temperate climate, proximity to the University of Florida, diverse cultural events, and plentiful recreational opportunities make SF and Gainesville an ideal community to work and live.  SF enrolls over 16,000 students each semester, retains and completes over 60% of students every academic year, while over 10% transfer into the University system.

 

 

 

Marketing & Communications (MarCom) is seeking a Web Manager with careful attention to detail, proven problem-solving abilities, and excellent content creation and writing skills. This position is an integral part of the MarCom team, reporting directly to the Assistant Vice President for Advancement, supervising the Web Designer, and working closely with the entire MarCom team, the ITS department, and content experts and editors from across the college.  

 

 

 

The Web Manager provides leadership and strategy for the website, identifying aspects of the website that affect engagement and conversion, and continuously improving and optimizing the web experience for prospective and current students. The Web Manager oversees the overall functionality of the college websites and web properties, evaluates and manages web performance, facilitates ongoing improvements, and ensures that all web content adheres to federal policies on accessibility, college brand, style, and other appropriate standards. The Web Manager supports strategic marketing efforts by developing performance-driven campaign landing pages, maintaining competitive organic search engine optimization (SEO) rankings, implementing pay-per-click (PPC) advertising campaigns to keep priority programs and initiatives visible in search engine results, and monitoring site analytics to evaluate and explore ways to optimize performance.

 

 

 

The ideal candidate is a problem-solver and a leader who understands the importance of customer service and the complexities of a large web property with multiple domains. They can prioritize multiple projects and enjoy working with a highly collaborative, fun, fast-paced, creative team.

 

 

 

Responsibilities and duties include:

 

 

• Oversees functionality, architecture and navigation of college websites and properties. Monitors and reports site analytics to AVP; finds ways to optimize performance. Checks SEO rankings frequently; optimizes content, site speed and functionality; boosts visibility of priority pages with pay-per-click (PPC) advertising. Develops performance-driven campaign landing pages; manages redirects and UTMs. Consults with clients around the college. Helps develop accurate, well-organized and engaging content consistent with college brand. Supervises web designer; prioritizes ongoing projects and web requests made by staff. Installs updates; schedules routine maintenance to ensure security and functionality. Ensures web properties are compliant with federal guidelines on accessibility. Stays current with web trends and solutions that can enhance the college’s reputation. Provides service excellence through courteous, informed, accessible and professional engagement. Performs other duties as assigned.

 

 

 

Reports to: Assistant Vice President, Office for Advancement

 

 

 

Qualifications

 

Required:  Bachelor’s degree in a related field and four (4) years of experience managing web properties in a CMS, following W3C standards is required. Two (2) years of experience in a supervisory role is also required. Must have experience managing multiple WordPress sites and Pay-Per-Click (PPC) ad campaigns in Google Ads. Proficiency in HTML5, XHTML, CCS, AJAX, PHP, JavaScript and W3C Web standards is also required.

 

 

 

Additional Requirements: A criminal background check will be conducted.

 

 

 

Preferred: Experience working in higher education. Certifications in Google Analytics, Google Ads, Google Tag Manager and UX. Experience with Agile and/or scrum methodologies. Experience with Asana or similar project management tools. Experience with Adobe XD and Photoshop. Experience with email marketing using Salesforce or other CRM. Experience using Site Improve or similar tools to monitor accessibility.

 

 

 

Knowledge, Skills and Abilities

 

• Communication – able to effectively communicate in a professional, diplomatic, empathetic, and tactful manner using preferred method and level as applicable to the job. Team Orientation & Interpersonal – highly motivated team player with ability to develop and maintain collaborative relationships within and external to the organization. Organization & Time Management – able to plan, schedule, and organize tasks related to the job to achieve goals. Systems & Software -- proficient level of knowledge of Microsoft Office and/or relevant position software programs. Relationship Management -- able to personally provide a high level of interactive service to others, building relationships and addressing identified needs. Independent Work – able to work independently with limited supervision and able to self-motivate. Leadership -- has demonstrated success as an entrepreneurial, high-energy, driven, hands-on leader; possesses expertise in selecting, training, developing, coaching, mentoring, and retaining a highly motivated workforce. Ethics -- able to demonstrate integrity, professionalism, civility, and a high degree of ethics in all job-related actions. Ability to work successfully in a multi-cultural environment.

 

 

Application Process:  All applicants must submit a completed online SF Employment Application, a letter of intent, an up-to-date resume, as well as college transcripts to be considered for this position. Unofficial transcripts are only accepted for review purposes, official transcripts are required prior to any offer of employment being made.

 

 

If you are a retiree of the Florida Retirement System (FRS), please check with the FRS on how your current benefits will be affected if you are re-employed with the State of Florida. Your current retirement benefits may be canceled, suspended or deemed ineligible depending upon the date of your retirement.

 

Santa Fe College (SF) is committed to maintaining a work and educational environment that embraces diversity and where no member of the college community is excluded from participation in, denied the benefits of, or subject to discrimination in any college program or activity based on: their race, ethnicity, national origin, color, religion, age, disability, sex, pregnancy status, gender identity, sexual orientation, marital status, genetic information, political opinions or affiliations, or veteran status. This commitment applies to employees, volunteers, students, and, to the extent possible, to third parties, applicants for admission, applicants for employment, and the general public. http://www.sfcollege.edu/eaeo/
 

Inquiries regarding non-discrimination policies or concerns about discrimination or harassment, including concerns about sexual harassment or sexual violence under Title IX, should be directed to: https://www.sfcollege.edu/titleix/

 

Santa Fe College reserves the right to extend deadlines and/or not to offer advertised positions.

 

Preference will be given to eligible veterans and spouses of veterans