The Associate Vice President of Enrollment and Student Success (AVPESS) provides leadership that enhances the Colleges' overall focus on student experiences, from enrollment planning and management to student support and development. The AVPESS strengthens relationships with collegiate, K-12 educational, and community organization partners to support retention and academic achievement. This role also partners across units to promote teamwork, support equity, and ensure excellent customer service for a diverse student body.
Characteristic Duties and Responsibilities
Leadership and Vision
• Provide leadership that supports the College's vision, long-range goals, and objectives, working with student success staff (Admissions/Recruitment, Financial Aid, Career Services, Academic Advising, Student Navigators, and other departments as assigned).)
• Implement an enrollment and student success plan in collaboration with the college community based on student equity to successfully meet college strategic goals and momentum metrics related to revenue generating enrollment, including retention, completion, and student engagement.
• Develop a systematic and efficient plan for managing prospects and applicants, and coordinate with College Marketing & Public Relations (CMPR) to promote best practice level enrollment conversion.
• Develop a contact management recruitment strategy that utilizes the client relationships management tool (CRM), social networking, and other forms of communication to recruit students, ensuring consistent efforts with other ongoing statewide outreach initiatives.
• Prepare and submit short- and long-range enrollment and retention goals as part of the overall strategic planning process; monitor outcomes and analyze data for continuous improvement.
• Hold regular meetings for staff and faculty within the assigned areas to establish excellent communication; initiate and support group processes and enforce goal-centered accountability.
• Represent the College at meetings, conferences, events, etc., as appropriate.
• Serve as the primary liaison to promote the assigned areas to various constituencies, including students, parents, faculty and staff members, alums, and community stakeholders.
• Receive and evaluate recommended annual budgets. Correlate budget to items necessary to implement a strategic plan. Work with budget managers to ensure fiscal responsibility.
• Assume accountability for overall budget management for assigned areas.
• Partner with College leadership to establish a culture of care for staff that aligns with the college mission and core values.
• Provide guidance on the search for and employment of personnel; evaluation and status of personnel; assign duties and responsibilities as necessary. Serve on interview committees, as appropriate.
• Collaborate with the Vice President of Student Affairs and/or College leadership on professional development training opportunities for enrollment management staff to assist in reaching individual lead generation and conversion goals.
• Assures assessment of functional area needs, investigates and develops alternative strategies, establishes priorities and goals, recommends implementation activities, and evaluates progress.
• Evaluate direct reports regularly in coordination with the Vice President.
• Effectively manage disciplinary issues in coordination with Human Resources.
• Ensure the highest level of customer service is delivered to all internal and external customers and partners
• Provide process for seamless onboarding of new students, in collaboration with the AVPSS to ensure that all students receive access to all support resources.
• Provide leadership for the design of processes, services, and offerings to meet student needs.
• Consult with College leadership to provide enrollment services and supports for all credit and non-credit students
• Participate as needed in student grievance processes.
• Collaborate with the Vice President of Student Affairs and/or College leadership, to ensure compliance, including preparing and submitting reports, with College policies, procedures, and requirements established by legal statutes, board policies, and administrative decisions; interpret and enforce external agencies regulations, policies, and practices (Department of Education Title IV, FERPA, etc.)
• Provide leadership for the implementation policies, rules, procedures, and regulations pertaining to the administration of all areas of responsibility.
• Guide and direct administrative assistant in ways to serve areas of responsibility.
• Additional duties include facilitating emerging trends in advising and registration activities.
• Serves on college committees associated with job functions, or representing the College as needed.
• Perform other related duties incidental to the work described herein.
Knowledge, Skills, Abilities and Characteristics
• Knowledge of managing student-related data and reporting.
• Must be adept at resolving individual and group conflicts.
• Must have excellent written and oral communication skills.
• Proven ability to identify key issues and carry forward an idea or project from conception to execution.
• Track record of thinking conceptually and mastering complex subject matter quickly.
• Sound judgment, discretion, tact, and the ability to work easily with senior leaders within the higher education, charitable, government, and business sectors.
• Ability to partner well with colleagues both in and outside of the organization.
• Ability to promote an inclusive environment that reflects the broad diversity and backgrounds represented by our students and employees and which every individual feels respected and valued.
• Knowledge of college policies, procedures, and academic programs.
• Knowledge of rules and regulations within the North Carolina Community College System.
• Knowledge of faculty credentialing and college accreditation processes
• Knowledge of operation and organizational structures in a multi-campus community college environment
• Knowledge of instructional standards and curriculum requirements
• Knowledge of theories and practices and instructional/curriculum design
• Knowledge of basic budget management principles and practices
• Strong understanding and ability to work with computer systems and applications
• Ability to plan, organize and implement college-level programs
• Strategic planning skills
• Leadership and supervisory skills
• Ability to communicate effectively, written and oral
• Ability to work collegially in a diverse environment
• Master's degree in student personnel, counseling, adult or higher education, or related discipline.
• Seven to ten years of progressive leadership experience in enrollment services. Proven success in creating and implementing a strategic recruitment and enrollment management plan.
• Demonstrated project management skills to oversee several projects concurrently and meet deadlines effectively.
• Doctoral Degree earned or in progress
• Leadership experience in the North Carolina Community College System