Digital Marketing and Social Media Specialist

Posting Details

Position Information

Position Title

Digital Marketing and Social Media Specialist

Position Type

Staff

Job Number

SA4322122

Full or Part Time

Full Time

Employee Status

Regular

Posting Date

09/12/2022

Position Summary Information

Job Description Summary

The Digital Marketing and Social Media Specialist helps develop the strategy for and owns execution of Chapman University’s digital footprint per Strategic Marketing and Communications ( SMC ) direction. Reporting to the Digital Marketing Manager, the Specialist is responsible for the administration, content development and management of institutional social media sites (Facebook, Instagram, TikTok, Twitter, LinkedIn, etc.) to maximize engagement and build brand awareness. This includes collaboration on the institutional editorial calendar, annual social media strategy creation, reputation and sentiment tracking.

They will support and implement digital marketing projects including online advertising campaigns, social media analytics and digital footprint dashboard. They will use digital marketing tools and analytics to provide reports and recommendations to ensure the University remains current and competitive as the social media/digital landscape evolves.

Responsibilities

Develop, manage and grow Chapman’s institutional social media presence in alignment with SMC strategies and direction

• Oversee and maintain the Chapman University institutional Facebook pages, Twitter accounts, Instagram accounts, TikTok account, LinkedIn account and other institutional social network sites to engage with current students, alumni, parents, community, donors and prospective students.
• Work with departments within University Advancement, Strategic Marketing and Communications and campus partners to maximize engagements on social media accounts across the institution.
• Manage and facilitate social media communities by responding to social media posts and tags and develop discussions.
• Provide social media coverage of institutional events, including producing live stories and posts.
• Generate content or execute content generation for evolving video practices such as 360 video, virtual reality, Facebook Live, etc.
• Track and monitor sentiment of online accounts
• Manage social media aggregation tools such as Curator.io
• Develop key relationships with influencers across the social media platforms
• Develop and manage influencer/ambassador program
• Respond to social media and SMC Communications department emergencies at any time (including before/after standard work hours)
• Coordinate with other members of the emergency response team and lead efforts in providing timely updates during an emergency event
• Supervise social media student assistant(s) to help maintain consistent social listening, capture event content, and scheduling for the @ChapmanUFamily student and any other future takeover account.
• Curate and monitor activity on specific assigned pages such as the Office of the President’s Facebook page.

Collaborate with Strategic Marketing and Communications and campus partners to develop and execute strategic digital marketing efforts to improve the reputation and sentiment for Chapman University

• Create and implement an annual Social Media strategy for institutional accounts and how it connects with campus social media.
• Collaborate with the Director of Content Strategy to develop and execute content for the editorial calendar.
• Collaborate with the Director of Visual Content to develop and integrate online videos that align with the Institution’s marketing goals.
• Provide input, expertise and feedback for marketing campaigns with organic and paid social media and digital opportunities.

Support the university’s digital advertising efforts.

• Act as owner of digital advertising campaigns from request/conception to execution and billing.
• Use judgment to strategically elevate social media posts and accounts through paid efforts.

Track, monitor and evaluate effectiveness of social media and digital marketing efforts in order to deliver best-in-class digital marketing for the institution.

• Manage social media analytics using native platforms as well as tools such as SproutSocial, Google Analytics and Google Data Studio.
• Lead implementation of Salesforce Marketing Cloud Social Studio for the university.
• Evaluate and recommend emerging technologies, social media content platforms and trends to ensure the University remains current and competitive.
• Deliver compelling proposals to help supervisor and management understand social media strategies and campaigns.

Monitor school and department social media accounts to ensure quality and consistent execution of branding and messaging.

• Instruct and consult with Chapman departments/offices to manage their interactive marketing plans, define KPIs for success and track results to ensure content is on target and effective.
• Provide constructive and critical feedback to schools, colleges and department on the effectiveness of their social media strategy
• Maintain a contact list for all approved social media profiles across campus, including page managers and administrators contact information.

Develop, write and maintain resources and guides and train on social media procedures and best practices for campus partners and internal Strategic Marketing and Communications teams

• Develop, write and maintain social media-related procedures and best practices for the SMC Knowledge Base / SOPs
• Provide training and knowledge of social media tools and techniques through venues such as campus communicators workshops and social media help hours.

Required Qualifications

• Strong technical knowledge and use of current online social media platforms
• Exceptional writing and communication skills
• Strong attention to detail
• Strong photography and video capturing skills
• Basic Photoshop skills, video editing and design capabilities
• Familiarity with digital advertising tools and best practices
• Ability to train users in various formats
• Understanding of the online use of image, video and audio
• Strong creative, visual and typographic skills with the demonstrated ability to present and explain ideas clearly and create visual presentations
• Understanding of marketing and branding principles
• Strong analytical skills to evaluate current platforms and campaigns to determine effectiveness
• Ability to prioritize duties when faced with fluctuating workload
• Interpersonal skills to interact with diverse constituents both insides and outside of the University
• Computer skills in the use of Microsoft Office Suite applications

Desired Qualifications

• Bachelor’s degree in marketing, public relations, communications, or related field or the equivalent combinations of education and experience

Special Instructions to Applicants

Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis. Chapman University does not sponsor applicants for Staff and Administrator positions for work visas.

The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening, and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.

Minimum Number of References

Maximum Number of References

Pre-screening Questions

Required fields are indicated with an asterisk (*).

Applicant Documents
Required Documents

1. Resume
2. Cover Letter

Optional Documents