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Assistant Director of Social Media and Digital Strategy

Gettysburg College
Gettysburg, Pennsylvania
Salary is commensurate with experience and complimented by an excellent benefits package.
Posted Date
Sep 13, 2022

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Position Type
Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Level
Employment Type
Full Time
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Gettysburg College, in historic Gettysburg, Pennsylvania, is seeking a dynamic and innovative individual who demonstrates a passion and enthusiasm for both the personal and far-reaching impact of social media and experience reaching diverse audiences through these platforms to serve as Assistant Director of Social Media and Digital Strategy. Gettysburg College is a highly selective, residential undergraduate liberal arts college, which enrolls approximately 2,600 students.  This position reports to the Director of Web and Digital Marketing, with a dotted line to the Director of Content Strategy.


The primary responsibility of the Assistant Director is to help advance the national visibility of the College in the marketplace by enhancing social media exposure, engagement, and community-building to achieve maximum awareness and understanding of the College’s key marketing messages and brand. The person in this role primarily focuses on the strategic coordination and execution of the College's presence in organic social media channels, with additional coordination of paid digital advertising.

Responsibilities include:

  • Trends-monitoring in social media tools, innovations, and user experience 
  • Performance of a variety of technical, analytical, planning, and executing activities to optimize the College's visibility through social media platforms 
    • Develop and implement comprehensive social media strategies aligned with the College's integrated marketing goals
    • Think strategically about how, where, and when to best communicate with various audiences 
    • Develop relevant topics 
    • Contribute content for multiple media  
    • Investigate emergent technologies to assess adoption viability 
  • Community-building 
    • Listen and respond to communities' engagement in College-owned channels
    • Explore opportunities in audience engagement
    • Identify hindrances to marketing efforts
  • Digital promotions management 
    • Design, execute, and evaluate digital campaigns in multiple channels   
    • Help coordinate vendor digital campaigns 
  • ROI analysis and reporting on metrics
  • Social listening and social monitoring 
  • Cooperative work 
    • Collaborate with members of the Office of Communications and Marketing  
    • Oversee the work of Communications and Marketing social media (student) interns   
    • Partner with directors of key programs, faculty, and staff members 
    • Coordinate the efforts of students and campus partners from across the College to contribute toward specific social media campaigns   
    • Serve as a representative to College-wide committees where an expertise in communications and marketing is needed 

A Bachelor’s degree in liberal arts, marketing, communications, or related field with at least 2 years of communications experience is required. Also required are experience developing and implementing social media strategy; experience in creating content for social, digital, and web platforms; considerable knowledge of existing social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, Snapchat); experience using platform dashboards to understand performance and to adjust strategies in response; knowledge of and/or experience in social listening techniques; knowledge of trends in social media platforms; ability to engage different audiences in different channels; knowledge of effective digital advertising through search and social media outlets; ability to work effectively in time-sensitive situations and pivot in response to emergent circumstances; knowledge of and/or experience with business management and native scheduling tools in social media platforms; creative mindset for leveraging new channels in innovative ways; ability to develop projects independently and work effectively and collaboratively as part of a team; outstanding project management skills; ability to build strong relationships; excellent written and verbal skills; strong customer service skills; superb proofreading skills. While professional experience is preferred, internship experience may be considered for otherwise strong applicants.

Skills in photography, website management, and leadership are preferred in the optimal candidate, but not required.

The Assistant Director of Social Media and Digital Strategy is 12-month, full-time administrative appointment.  Salary is commensurate with experience and is complemented by an excellent benefits package.  Please see the College’s Human Resources Benefits page for details and any applicable eligibility requirements. Members of the Communications and Marketing staff are also eligible to request a hybrid work schedule under the College’s Remote and Hybrid Work Policy.


In keeping with its strategic focus, Gettysburg College is interested in candidates who have a demonstrated commitment to contributing to an inclusive, equitable and diverse campus community. Information about the College’s commitment to diversity, equity, and inclusion is available from the Office of Inclusion and Diversity.


Please visit our website to submit application materials (cover letter, resume and contact information for three professional references) through our on-line system:




In addition to a cover letter and resume, candidates will be required to submit three (3) examples of a multi-channel campaign with assessments. Candidates may also choose to upload a communications plan and/or other sample demonstrating storytelling/project management experience in addition to the required materials.




Application materials received by September 26, 2022 will receive full consideration, however the position will remain open until filled.  Gettysburg College is committed to creating a more diverse community. As part of that process, the College encourages candidates from historically underrepresented groups to apply.




Gettysburg College, an equal opportunity employer, complies with all applicable federal, state, local laws and regulations regarding nondiscrimination. All qualified applicants will receive consideration for employment and admission. The College prohibits discrimination and harassment, and provides equal opportunity without regard to race, ethnicity, color, religion, national origin, disability, veteran status, marital/familial status, possession of a General Education Development Certificate (GED) as compared to a high school diploma, sexual orientation, gender identity, gender expression, sex, age, or genetic information in all aspects of employment, educational programs, activities, and admissions. Pursuant to Title IX of the Education Amendment of 1972, Gettysburg College prohibits discrimination on the basis of sex (i.e., which includes but is not limited to the prohibition of sexual misconduct and relationship violence, including sexual assault and harassment) in all of its educational programs and activities.


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