Social Media Manager
- Employer
- Ball State University
- Location
- Indiana, United States
- Salary
- Salary Not Specified
- Date posted
- Sep 12, 2022
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Job Details
Posting Details
Position Information
Position Title
Social Media Manager
About this Opportunity
The Division of Marketing and Communications is a full-service, in-house partner to the colleges and units of Ball State. We develop strategic messaging consistent with Ball State’s mission, enduring values, strategic priorities, institutional identity (branding), and positioning. Our work is best in class and backed by a passionate group of professionals who love the University. We are believers in the Beneficence Pledge and honor the following principles: excellence, respect and responsibility.
Inclusive Excellence Statement
At Ball State University, inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We encourage applicants to familiarize themselves with our Inclusive Excellence Plan to learn more about our commitment and to identify how you might contribute to these efforts.
Benefits and Community
https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/benefits-and-community/professional-staff
Live Near Your Work - If you are considering living near the Ball State area, please visit the following link to learn more about relocation and living in east central Indiana:
https://www.bsu.edu/about/live-near-your-work
FLSA
Administrative Exemption
Hrs/Week
40
Length of Assignment
Full-Time At-Will
Position Function
Oversee Ball State University’s official social media accounts and interactive efforts— including Facebook, Instagram, Twitter, LinkedIn, Snapchat, and TikTok with a goal of telling the University’s story to build an engaged audience. Understand the integration of social media with other digital channels, such as the web, as part of a cohesive content strategy. Responsible for planning, implementing, and managing a social media strategy for the University’s primary accounts that promotes active engagement for all audiences — including prospective and current students, faculty and staff, alumni, the general public, and other stakeholders. Supervise a social media team within the division of Marketing and Communications that will be responsible for deploying the division’s social media resources strategically and cohesively to create similar voice, tone and purpose across all social media channels, both the primary University accounts and the accounts for Enrollment Planning and Management. Provide guidance for social media managers across campus. Position requires occasional evening and weekend work and may include some travel.
Minimum Education
Bachelor’s degree in marketing, journalism, public relations, communications, business, or related field from an accredited institution.
Minimum Experience
One year of working experience in social media marketing or as a digital media specialist.
Minimum Other
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills; demonstrable social networking experience and social analytics tools knowledge; knowledge of digital marketing and good understanding of major marketing channels; positive attitude and customer oriented with good multitasking and organizaitonal ability; possess and maintain a valid driver’s license and be insurable under the university’s auto fleet policy.
Authorization to work in the US
Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.
Preferred Education
Master’s degree from an accredited institution.
Preferred Experience
Three years of management or supervisory experience in a social media environment. Proven experience within a higher education setting – specifically marketing to diverse audiences; proficiency in data-driven decision making; demonstrable experience in social media listening and familiarity with related social software tools; working knowledge of WordPress, Sprout Social, Rival IQ, Upfluence, Google Analytics, search engine optimization ( SEO ) and Adobe Creative Suite including Adobe Photoshop, Premier and/or final Cut Pro; understands and researches trends in digital marketing.
Preferred Other
Pre-Employment Screening
Requires successful completion of a background check.
Position Title(s) Supervised
Students, Admissions Social Media Strategist, Visual Social Media Strategist
Required Certifications
EEO Statement
Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, protected veteran status or any other legally protected status.
About Ball State University
Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world.
There's more to discover IN Indiana! Visit the following link to learn more:
IN Indiana
Department
Digital Marketing:140190
Department Information
The digital team in the division of Marketing and Communications at Ball State
University is responsible for oversite of bsu.edu and related sites, digital marketing efforts including emails, social media by the University’s primary branded accounts, and more. Members of the digital team are afforded the digital tools and platforms that ensure Ball State’s marketing efforts remains competitive and effective in an ever-changing digital landscape. Members of the digital team work collaboratively with other members of the Marketing and Communications division as well as with many partners around campus.
The available salary for this position is $60,000-$65,000.
Department Email or Phone Number
gmfallon@bsu.edu
Duties & Responsibilities
Ranking
1
Job Duty
Build and execute a social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
Ranking
2
Job Duty
Manage and deploy resources to execute social media marketing campaigns and day-to-day activities for both the primary University accounts and for the Enrollment Planning and Management accounts that includes, crafting; facilitating; publishing relevant, original, and high-quality content (original text, images, graphics or video) that builds meaningful connections and encourages community members to take action.
Ranking
3
Job Duty
Collaborate with members of Marketing and Communications to implement a digital content calendar to align brand messages and present content consistently and effectively across all digital platforms.
Ranking
4
Job Duty
Manage and deploy department social media resources to promote University events, including Commencement, Homecoming, community events, etc. with a goal to grow attendance, affinity, and engagement between the University and its audiences.
Ranking
5
Job Duty
Communicate in a timely and responsive manner and engage in two-way conversations with those interacting with the University’s social media channels.
Ranking
6
Job Duty
Continuously improve digital efforts by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and acting on the information.
Ranking
7
Job Duty
Collaborate with University academic and administrative units to manage reputation, identify key players, and coordinate efforts; creating social media and digital toolkits to grow, foster, and advance their social media initiatives.
Ranking
8
Job Duty
Identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues.
Ranking
9
Job Duty
Serve as a member of the University’s crisis communications team, which involves practice runs, team meetings, and reporting to duty in the case of an actual crisis.
Ranking
10
Job Duty
Train, supervise and manage members of the social media team to maximize social media resources and effectiveness.
Ranking
11
Job Duty
Develop and support the members of the social media team to work strategically, keep up to date in social media trends, troubleshoot, and uphold University campaign objectives and tactics.
Ranking
12
Job Duty
Serve as a content creation backup, when deemed necessary by the Chief Digital Marketing and Communications Officer.
Ranking
13
Job Duty
Follow division protocols for publishing social media content as well as University-wide social media protocols.
Ranking
14
Job Duty
Perform other related duties as assigned.
Posting Detail Information
Posting Number
202201117P
Number of Vacancies
1
Desired Start Date
10/24/2022
Position End Date (if temporary)
Open Date
09/12/2022
Applications Accepted Through Date
10/03/2022
Open Until Filled
No
Information regarding transcripts
The option to upload transcripts is available. Original, official transcripts showing the highest related degree earned is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.
Special Instructions Summary
Supplemental Questions
Required fields are indicated with an asterisk (*).
Applicant Documents
Required Documents
Position Information
Position Title
Social Media Manager
About this Opportunity
The Division of Marketing and Communications is a full-service, in-house partner to the colleges and units of Ball State. We develop strategic messaging consistent with Ball State’s mission, enduring values, strategic priorities, institutional identity (branding), and positioning. Our work is best in class and backed by a passionate group of professionals who love the University. We are believers in the Beneficence Pledge and honor the following principles: excellence, respect and responsibility.
Inclusive Excellence Statement
At Ball State University, inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We encourage applicants to familiarize themselves with our Inclusive Excellence Plan to learn more about our commitment and to identify how you might contribute to these efforts.
Benefits and Community
https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/benefits-and-community/professional-staff
Live Near Your Work - If you are considering living near the Ball State area, please visit the following link to learn more about relocation and living in east central Indiana:
https://www.bsu.edu/about/live-near-your-work
FLSA
Administrative Exemption
Hrs/Week
40
Length of Assignment
Full-Time At-Will
Position Function
Oversee Ball State University’s official social media accounts and interactive efforts— including Facebook, Instagram, Twitter, LinkedIn, Snapchat, and TikTok with a goal of telling the University’s story to build an engaged audience. Understand the integration of social media with other digital channels, such as the web, as part of a cohesive content strategy. Responsible for planning, implementing, and managing a social media strategy for the University’s primary accounts that promotes active engagement for all audiences — including prospective and current students, faculty and staff, alumni, the general public, and other stakeholders. Supervise a social media team within the division of Marketing and Communications that will be responsible for deploying the division’s social media resources strategically and cohesively to create similar voice, tone and purpose across all social media channels, both the primary University accounts and the accounts for Enrollment Planning and Management. Provide guidance for social media managers across campus. Position requires occasional evening and weekend work and may include some travel.
Minimum Education
Bachelor’s degree in marketing, journalism, public relations, communications, business, or related field from an accredited institution.
Minimum Experience
One year of working experience in social media marketing or as a digital media specialist.
Minimum Other
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills; demonstrable social networking experience and social analytics tools knowledge; knowledge of digital marketing and good understanding of major marketing channels; positive attitude and customer oriented with good multitasking and organizaitonal ability; possess and maintain a valid driver’s license and be insurable under the university’s auto fleet policy.
Authorization to work in the US
Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.
Preferred Education
Master’s degree from an accredited institution.
Preferred Experience
Three years of management or supervisory experience in a social media environment. Proven experience within a higher education setting – specifically marketing to diverse audiences; proficiency in data-driven decision making; demonstrable experience in social media listening and familiarity with related social software tools; working knowledge of WordPress, Sprout Social, Rival IQ, Upfluence, Google Analytics, search engine optimization ( SEO ) and Adobe Creative Suite including Adobe Photoshop, Premier and/or final Cut Pro; understands and researches trends in digital marketing.
Preferred Other
Pre-Employment Screening
Requires successful completion of a background check.
Position Title(s) Supervised
Students, Admissions Social Media Strategist, Visual Social Media Strategist
Required Certifications
EEO Statement
Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, protected veteran status or any other legally protected status.
About Ball State University
Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world.
There's more to discover IN Indiana! Visit the following link to learn more:
IN Indiana
Department
Digital Marketing:140190
Department Information
The digital team in the division of Marketing and Communications at Ball State
University is responsible for oversite of bsu.edu and related sites, digital marketing efforts including emails, social media by the University’s primary branded accounts, and more. Members of the digital team are afforded the digital tools and platforms that ensure Ball State’s marketing efforts remains competitive and effective in an ever-changing digital landscape. Members of the digital team work collaboratively with other members of the Marketing and Communications division as well as with many partners around campus.
The available salary for this position is $60,000-$65,000.
Department Email or Phone Number
gmfallon@bsu.edu
Duties & Responsibilities
Ranking
1
Job Duty
Build and execute a social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
Ranking
2
Job Duty
Manage and deploy resources to execute social media marketing campaigns and day-to-day activities for both the primary University accounts and for the Enrollment Planning and Management accounts that includes, crafting; facilitating; publishing relevant, original, and high-quality content (original text, images, graphics or video) that builds meaningful connections and encourages community members to take action.
Ranking
3
Job Duty
Collaborate with members of Marketing and Communications to implement a digital content calendar to align brand messages and present content consistently and effectively across all digital platforms.
Ranking
4
Job Duty
Manage and deploy department social media resources to promote University events, including Commencement, Homecoming, community events, etc. with a goal to grow attendance, affinity, and engagement between the University and its audiences.
Ranking
5
Job Duty
Communicate in a timely and responsive manner and engage in two-way conversations with those interacting with the University’s social media channels.
Ranking
6
Job Duty
Continuously improve digital efforts by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and acting on the information.
Ranking
7
Job Duty
Collaborate with University academic and administrative units to manage reputation, identify key players, and coordinate efforts; creating social media and digital toolkits to grow, foster, and advance their social media initiatives.
Ranking
8
Job Duty
Identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues.
Ranking
9
Job Duty
Serve as a member of the University’s crisis communications team, which involves practice runs, team meetings, and reporting to duty in the case of an actual crisis.
Ranking
10
Job Duty
Train, supervise and manage members of the social media team to maximize social media resources and effectiveness.
Ranking
11
Job Duty
Develop and support the members of the social media team to work strategically, keep up to date in social media trends, troubleshoot, and uphold University campaign objectives and tactics.
Ranking
12
Job Duty
Serve as a content creation backup, when deemed necessary by the Chief Digital Marketing and Communications Officer.
Ranking
13
Job Duty
Follow division protocols for publishing social media content as well as University-wide social media protocols.
Ranking
14
Job Duty
Perform other related duties as assigned.
Posting Detail Information
Posting Number
202201117P
Number of Vacancies
1
Desired Start Date
10/24/2022
Position End Date (if temporary)
Open Date
09/12/2022
Applications Accepted Through Date
10/03/2022
Open Until Filled
No
Information regarding transcripts
The option to upload transcripts is available. Original, official transcripts showing the highest related degree earned is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.
Special Instructions Summary
Supplemental Questions
Required fields are indicated with an asterisk (*).
Applicant Documents
Required Documents
- Cover Letter
- Resume
- Undergraduate Transcripts
Company
Founded in 1918 in Muncie, Indiana, the public research university has grown to more than 22500 students
Spirited and motivated, we learn, grow, and take flight. Our faculty and staff—everyone in our community—embrace students as learning partners from day one. In classrooms and labs, in immersive learning projects, on the sports fields—with creativity and determination—Cardinals Fly. We are grounded in our values, lifted by our knowledge, and go confidently upward toward ever greater opportunities. Ours is a simple promise: to challenge each other to excel. And with Beneficence as our guide—We Fly.
We are committed to excellence through a talented and diverse faculty and staff. Inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world. We are excited that you want to join us in these endeavors!
The university offers excellent benefits, including health care and retirement plans, tuition assistance for employees and dependents, and generous time off with pay.
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