Associate Director for Communication and Outreach
Administrative, Professional & Staff
Jun 23, 2022
Open Until Filled
FT - Continuous
About Western Illinois University:
Western Illinois University, accredited by the Higher Learning
Commission, serves nearly 7,500 students at its traditional,
residential four-year campus in Macomb, IL and its metropolitan
branch campus in Moline, IL.
APPOINTMENT: August 1st, 2022
This position will develop and execute multiple messaging and
communication campaigns to multiple Undergraduate Admissions
audiences using a wide variety of communication channels.
Communication will be to students/parents/influencers throughout
the enrollment funnel and channels will include, but are not
limited to email, text, website, print, video and social. The
incumbent requires strong creative and communication competencies.
This position will supervise the Admissions Welcome Center, which
responds to inbound student communication and welcomes Admissions
- Function as part of the Undergraduate Admissions Office
leadership team and work in close collaboration with the team to
maximize recruitment opportunities and enrollment of new
- Lead strategic development, design, execution, analysis, and
management of multiple student communication campaigns
- Expand and develop targeted communication flows, including
e-mail, text, personalized video, print and campaigns to multiple
audiences, including prospective, inquiring, applicant and admitted
students and parents/caregivers
- Create, execute and evaluate electronic communications,
including web, video and social media.
- Develop communications and messaging to increase attendance at
and yield from Admissions Office events.
- Collaborate with admissions counseling team on territory
management planning and communication
- Coordinate academic program communications with the Admissions
- Lead development of and active use of communications component
of a new customer relationship management system (Slate)
- Research and develop presentations and displays
- Procure swag and giveaways for both office needs and other
departments to recruit students.
- Train and supervise Welcome Center staff, and oversee
- Collaborate and coordinate with University Relations on
messaging and communications
- Personally attend select on- and off-campus recruitment
- Represent the office on University committees and teams, as
- Other duties as assigned.
RANK & SALARY: $48,000 - $52,000. Negotiable, commensurate with
experience. Western Illinois University offers a competitive
benefits package including domestic partner benefits. For full
benefit information visit: http://www.wiu.edu/vpas/human_resources/benefits/
- Professional work experience
- Excellent analytical, written, verbal and interpersonal
communication skills, as well as organizational skills.
- Ability to multi-task and prioritize tasks while respecting
multiple deadlines and using time efficiently
- Bachelor's Degree in public relations, marketing,
communication, journalism, or other applicable field from an
accredited college or university
- Commitment to internal service, both to office colleagues and
the university community
- Valid driver's license
- Demonstrated experience creating communications and
- Experience in higher education recruitment and/or enrollment
- Experience working in higher education
- Master's degree
For a degree to be considered, it must be conferred from a
regionally accredited degree-granting institution of higher
education (or equivalent from an international accrediting body).
Unless otherwise stated, the degree must be conferred at the time
THE DEPARTMENT: Undergraduate Admissions
Since 1899, Western Illinois University has provided outstanding
educational opportunities to individuals in west central Illinois
and well beyond our region and state. WIU's traditional residential
campus in Macomb, Illinois, is the educational, cultural and
athletic center of the region, while the WIU-Quad Cities
non-residential branch campus in Moline, Illinois, is the only
public university in the immediate Quad Cities region.
WIU-Macomb, IL (Student Population: 6,539): A traditional,
residential four-year campus offering a comprehensive slate of
undergraduate and graduate programs, including a doctorate in
education, WIU-Macomb is located in the heart of west central
Illinois in Macomb. Amtrak provides twice-daily service from Macomb
to Chicago (and point in-between). Macomb is located approximately
75 miles from the Quad Cities International Airport (Moline, IL)
and 70 miles from the Greater Peoria Regional Airport (Peoria,
WIU-Quad Cities (Student Population: 916): The only public
university in the Quad Cities area, WIU-QC offers select
undergraduate and graduate programs, including a doctorate in
education and a doctorate in environmental studies, at its
metropolitan, non-residential campus in Moline, IL.
WIU Commitment to Diversity, Equity, Inclusion and
Western Illinois University fosters respect, equity, and inclusion
for all students, faculty, and staff. WIU is committed to
anti-racism, anti-oppression, equity, social justice, and
diversity. We value inclusion as a core value and as an essential
element of Western's public service mission. WIU embraces
individual uniqueness and a culture of inclusion that supports
broad and specific diversity initiatives. Western believes in the
educational and institutional benefits of diversity in society as
integral to the success of all individuals.
At WIU, we will:
Maintain a safe and secure environment for all members of our
Educate and empower students, staff, and faculty to be social
Provide curricula, programs, training, resources, and environments
that reflect and strengthen the diversity of our communities, and
to elevate cultural awareness and understanding.
Ensure fair, equitable, and inclusive access to University
facilities, programs, resources, and services.
Create inclusive and equitable policies and practices.
Diversify the University's workforce by assessing hiring practices
to attract, retain, and develop talented staff and faculty from
Address intergroup disparities through areas as representation,
retention, learning outcomes, and graduation rates.
Create a University wide diversity plan to ensure a continued
commitment to anti-racism, anti-oppression, equity, social justice,
More than 61 undergraduate degree programs, 40 graduate programs,
two doctoral programs and 13 post-baccalaureate certificate
programs prepare students for a successful career after
There are more than 200 student organizations at Western that
provide social, academic, recreation, sports, service, and many
other opportunities for students to grow and learn, develop
leadership skills, and much more. Numerous concerts, lectures,
films, dance performances, cultural events and more are presented
and performed each year, along with numerous major theatrical and
dance productions and studio shows, and a variety of
service-oriented projects and activities, all in a diverse and
inclusive campus environment. The Multicultural Center is home to
four cultural and resource centers: The Gwendolyn Brooks, Casa
Latina, the Women's Center, and the LGBT*QA Resource Center. These
cultural and resource centers promote WIU's goal of enhancing
justice, diversity, equity, and inclusion through educational
programming and advocacy.
WIU Intercollegiate Athletics
The University's athletics program, based on the Macomb campus,
sponsors 17 NCAA Division I intercollegiate men's and women's
varsity sports. Football competes in the NCAA Division I Football
Championship Subdivision through the Missouri Valley Football
Conference; all other varsity sports compete at the Division I
level through The Summit League.
APPLICATION: Complete applications include:
1) a letter of application
2) current curriculum vita or resume
3) the names, telephone numbers, and e-mail addresses of three
current professional references
Please upload the requested documents by clicking APPLY NOW or by
navigating to the WIU Employment page at the following URL http://www.wiu.edu/employment/
**Note** In order to upload Individual documents must be under 2 MB
Screening will begin on July18th, 2022.
Western Illinois University endeavors to provide a safe environment
for its employees and students and requires candidates to submit to
a background investigation upon offer of employment. Employment is
contingent upon compliance with University policies and procedures
relating to the receipt and evaluation of information contained in
the background investigation.
Questions regarding the search may be directed to: Kassie Daly at
For assistance with the online application system contact the
Office of Human Resources at (309) 298-1971 or via email at
Western Illinois University is an Affirmative Action and Equal
Opportunity employer with a strong commitment to diversity. In that
spirit, we are particularly interested in receiving applications
from a broad spectrum of people, including, but not limited to,
minorities, veterans, women and individuals with disabilities. WIU
has a non-discrimination policy that includes discrimination based
on an individual's membership in the following classes: sex, race,
color, sexual orientation, gender identity, gender expression,
religion, age, marital status, national origin, disability, genetic
information, veteran status, and any other classes protected by
state or federal law.
To apply, visit https://wiu.interviewexchange.com/jobofferdetails.jsp?JOBID=149398&CNTRNO=13&TSTMP=0