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Associate Director for Communication and Outreach

Western Illinois University
Illinois, United States
Salary Not specified
Posted Date
Sep 9, 2022

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Position Type
Faculty Positions, Communications, Public Relations & Advertising
Employment Level
Employment Type
Full Time
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Associate Director for Communication and Outreach

Category: Administrative, Professional & Staff Positions
Department: Admissions
Locations: Macomb, IL
Posted: Jun 23, 2022
Closes: Open Until Filled
Type: FT - Continuous

About Western Illinois University:

Western Illinois University, accredited by the Higher Learning Commission, serves nearly 7,500 students at its traditional, residential four-year campus in Macomb, IL and its metropolitan branch campus in Moline, IL.

Job Description:

APPOINTMENT: August 1st, 2022


This position will develop and execute multiple messaging and communication campaigns to multiple Undergraduate Admissions audiences using a wide variety of communication channels. Communication will be to students/parents/influencers throughout the enrollment funnel and channels will include, but are not limited to email, text, website, print, video and social. The incumbent requires strong creative and communication competencies. This position will supervise the Admissions Welcome Center, which responds to inbound student communication and welcomes Admissions Office guests.

  • Function as part of the Undergraduate Admissions Office leadership team and work in close collaboration with the team to maximize recruitment opportunities and enrollment of new students.
  • Lead strategic development, design, execution, analysis, and management of multiple student communication campaigns
  • Expand and develop targeted communication flows, including e-mail, text, personalized video, print and campaigns to multiple audiences, including prospective, inquiring, applicant and admitted students and parents/caregivers
  • Create, execute and evaluate electronic communications, including web, video and social media.
  • Develop communications and messaging to increase attendance at and yield from Admissions Office events.
  • Collaborate with admissions counseling team on territory management planning and communication
  • Coordinate academic program communications with the Admissions Marketing Coordinator
  • Lead development of and active use of communications component of a new customer relationship management system (Slate)
  • Research and develop presentations and displays
  • Procure swag and giveaways for both office needs and other departments to recruit students.
  • Train and supervise Welcome Center staff, and oversee operations
  • Collaborate and coordinate with University Relations on messaging and communications
  • Personally attend select on- and off-campus recruitment events
  • Represent the office on University committees and teams, as needed.
  • Other duties as assigned.

RANK & SALARY: $48,000 - $52,000. Negotiable, commensurate with experience. Western Illinois University offers a competitive benefits package including domestic partner benefits. For full benefit information visit:


  • Professional work experience
  • Excellent analytical, written, verbal and interpersonal communication skills, as well as organizational skills.
  • Ability to multi-task and prioritize tasks while respecting multiple deadlines and using time efficiently
  • Bachelor's Degree in public relations, marketing, communication, journalism, or other applicable field from an accredited college or university
  • Commitment to internal service, both to office colleagues and the university community
  • Valid driver's license

  • Demonstrated experience creating communications and messaging
  • Experience in higher education recruitment and/or enrollment marketing
  • Experience working in higher education
  • Master's degree

For a degree to be considered, it must be conferred from a regionally accredited degree-granting institution of higher education (or equivalent from an international accrediting body). Unless otherwise stated, the degree must be conferred at the time of appointment.

Additional Information:

THE DEPARTMENT: Undergraduate Admissions


About WIU

Since 1899, Western Illinois University has provided outstanding educational opportunities to individuals in west central Illinois and well beyond our region and state. WIU's traditional residential campus in Macomb, Illinois, is the educational, cultural and athletic center of the region, while the WIU-Quad Cities non-residential branch campus in Moline, Illinois, is the only public university in the immediate Quad Cities region.

WIU-Macomb, IL (Student Population: 6,539): A traditional, residential four-year campus offering a comprehensive slate of undergraduate and graduate programs, including a doctorate in education, WIU-Macomb is located in the heart of west central Illinois in Macomb. Amtrak provides twice-daily service from Macomb to Chicago (and point in-between). Macomb is located approximately 75 miles from the Quad Cities International Airport (Moline, IL) and 70 miles from the Greater Peoria Regional Airport (Peoria, IL).

WIU-Quad Cities (Student Population: 916): The only public university in the Quad Cities area, WIU-QC offers select undergraduate and graduate programs, including a doctorate in education and a doctorate in environmental studies, at its metropolitan, non-residential campus in Moline, IL.

WIU Commitment to Diversity, Equity, Inclusion and Anti-Racism

Western Illinois University fosters respect, equity, and inclusion for all students, faculty, and staff. WIU is committed to anti-racism, anti-oppression, equity, social justice, and diversity. We value inclusion as a core value and as an essential element of Western's public service mission. WIU embraces individual uniqueness and a culture of inclusion that supports broad and specific diversity initiatives. Western believes in the educational and institutional benefits of diversity in society as integral to the success of all individuals.

At WIU, we will:

Maintain a safe and secure environment for all members of our University communities.
Educate and empower students, staff, and faculty to be social justice advocates.
Provide curricula, programs, training, resources, and environments that reflect and strengthen the diversity of our communities, and to elevate cultural awareness and understanding.
Ensure fair, equitable, and inclusive access to University facilities, programs, resources, and services.
Create inclusive and equitable policies and practices.
Diversify the University's workforce by assessing hiring practices to attract, retain, and develop talented staff and faculty from diverse backgrounds.
Address intergroup disparities through areas as representation, retention, learning outcomes, and graduation rates.
Create a University wide diversity plan to ensure a continued commitment to anti-racism, anti-oppression, equity, social justice, and diversity.


More than 61 undergraduate degree programs, 40 graduate programs, two doctoral programs and 13 post-baccalaureate certificate programs prepare students for a successful career after graduation.

Student Resources

There are more than 200 student organizations at Western that provide social, academic, recreation, sports, service, and many other opportunities for students to grow and learn, develop leadership skills, and much more. Numerous concerts, lectures, films, dance performances, cultural events and more are presented and performed each year, along with numerous major theatrical and dance productions and studio shows, and a variety of service-oriented projects and activities, all in a diverse and inclusive campus environment. The Multicultural Center is home to four cultural and resource centers: The Gwendolyn Brooks, Casa Latina, the Women's Center, and the LGBT*QA Resource Center. These cultural and resource centers promote WIU's goal of enhancing justice, diversity, equity, and inclusion through educational programming and advocacy.

WIU Intercollegiate Athletics

The University's athletics program, based on the Macomb campus, sponsors 17 NCAA Division I intercollegiate men's and women's varsity sports. Football competes in the NCAA Division I Football Championship Subdivision through the Missouri Valley Football Conference; all other varsity sports compete at the Division I level through The Summit League.

Application Instructions:

APPLICATION: Complete applications include:

1) a letter of application

2) current curriculum vita or resume

3) the names, telephone numbers, and e-mail addresses of three current professional references

Please upload the requested documents by clicking APPLY NOW or by navigating to the WIU Employment page at the following URL

**Note** In order to upload Individual documents must be under 2 MB in size.

Screening will begin on July18th, 2022.

Western Illinois University endeavors to provide a safe environment for its employees and students and requires candidates to submit to a background investigation upon offer of employment. Employment is contingent upon compliance with University policies and procedures relating to the receipt and evaluation of information contained in the background investigation.

Questions regarding the search may be directed to: Kassie Daly at

For assistance with the online application system contact the Office of Human Resources at (309) 298-1971 or via email at

Western Illinois University is an Affirmative Action and Equal Opportunity employer with a strong commitment to diversity. In that spirit, we are particularly interested in receiving applications from a broad spectrum of people, including, but not limited to, minorities, veterans, women and individuals with disabilities. WIU has a non-discrimination policy that includes discrimination based on an individual's membership in the following classes: sex, race, color, sexual orientation, gender identity, gender expression, religion, age, marital status, national origin, disability, genetic information, veteran status, and any other classes protected by state or federal law.

To apply, visit

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