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Web Content Manager

Employer
The College of New Jersey
Location
New Jersey, United States
Salary
Salary Not Specified
Posted Date
Sep 9, 2022

View more

Position Type
Administrative, Business & Administrative Affairs, Computer Services & Information Technology, Technology Administration/Other, Community Relations & Institutional Outreach, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Type
Full Time
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To enrich education through diversity, The College of New Jersey is an Equal Opportunity Employer. The College has a strong commitment to achieving diversity among faculty and staff, and strongly encourages women and members of underrepresented groups to apply.

The Office of Communications, Marketing, and Brand Management is responsible for managing the college’s internal and external communications, with an emphasis on building brand awareness and maintaining a clear and consistent visual identity. The office handles all media relations and crisis communications. It is also responsible for the production of institutional advertising and print and electronic publications as well as for the maintenance of TCNJ.edu and the college’s official social media accounts.

The web content manager is responsible for maintaining TCNJ’s website, ensuring content updates are made in a timely manner and brand standards are upheld. Other essential job functions include:
  • Ensuring that all college websites are audited yearly for outdated content, broken links and graphics and optimized for search engines, following the schedule outlined in the annual web review calendar.
  • Managing a team of student web editors.
  • Providing training and tutorials on how to use the WordPress content management system to other editors on campus outside CMBM.
  • Working closely with the CMBM Web T eam to devise, implement, and communicate a web content strategy that aligns college brand and marketing goals.
  • Assisting the college’s Web Team in building new sites and upgrading the design of existing sites.
  • Working with the Digital Content Editor and Head Media Relations Officer to post/distribute timely web and multimedia content to TCNJ’s homepage and news feeds.
  • Working with the TCNJ Magazine editorial staff to publish the digital version of the magazine.
  • Running web accessibility reports .
  • Staying up to date on industry trends and adjusting the content strategy as needed.
Main Responsibilities:
  • Responding to requests for web updates and/or new content
  • Auditing existing webpages according to annual review calendar
  • Conducting WordPress training classes
  • Supervising/assisting student web interns
  • Planning w eb strategy
  • Running web accessibility reports
  • Other duties as assigned
Minimum Requirements:
  • Knowledge of best practices in web design

  • Specific experience with using WordPress as a content management platform for complex institutions

  • Intermediate knowledge of HTML and CSS

  • Ability to use Photoshop and Google Analytics

Education & Experience:
  • Bachelor’s d egree in m arketing, c ommunications, j ournalism, English, i nteractive m ultimedia, or c omputer s cience required.
  • Familiarity with HTML, CSS, web design, and user experience.
  • Experience in web c ontent m arketing preferred.
  • Strong WordPress, Adobe Photoshop, and Google Analytics skills.
  • Understanding of content marketing tactics, such as Search Engine Optimization, a plus.
  • Excellent written and verbal communication skills
Employer Qualifications:
  • Final offer of employment is contingent upon the successful completion of background check and reference checks
  • COVID-19 Testing and Compliance - The College has a mandatory COVID-19 vaccination requirement. To learn more, please read the policy here: COVID-19 Requirements and Protocols. https://hr.tcnj.edu/covid-19-employee-info/
About TCNJ

TCNJ is a highly selective institution that has earned national recognition for its commitment to excellence. Founded in 1855, TCNJ has become an exemplar of the best in public higher education and is consistently acknowledged as one of the top comprehensive colleges in the nation. TCNJ currently is ranked as one of the 75 "Most Competitive" schools in the nation by Barron's Profiles of American Colleges and is rated the No. 1 public institution in the northern region of the country by U.S. News & World Report. TCNJ was named the #10 value in public higher education by the Princeton review in 2009 and, in 2006, was awarded a Phi Beta Kappa chapter - an honor shared by less than 10 percent of colleges and universities nationally. A strong liberal arts core forms the foundation for programs offered through TCNJ's seven schools - Arts & Communication; Business; Education; Humanities and Social Sciences; Science; Nursing, Health, and Exercise Science; and Engineering. TCNJ faculty members are teacher-scholars who share a commitment to liberal learning. TCNJ is located within an hour, by train, of New York City and Philadelphia. The College's campus is set on 289 tree-lined acres in suburban Ewing Township and is known for its natural beauty and has 39 major buildings.

Contact Information

Qualified candidates should apply online and submit a letter of interest, resume (CV), as well as the names and contact information for three professional references. Applications will be considered until a viable finalist has been found.

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