Audience Producer (16058)

American University
District of Columbia, United States
Salary Not Specified
Posted Date
Sep 8, 2022

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Position Type
Faculty Positions, Communications, Other Communications, Professional Fields, Journalism, Social Work & Human Services, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Type
Full Time

Get to Know American University

At American University we value open and honest inquiry, servant leadership, and the affirmation of the human dignity of all. We envision a thriving AU community where individuals of all identities and experiences are understood, appreciated, and fully included, and where equitable treatment, opportunities, and outcomes prevail.

Our diverse community of students, faculty, and staff represent every state and more than 150 countries. Our internationally recognized faculty are today's thought leaders in the areas of public policy, law, the arts, communications, international development, and more. Our staff are innovative, service-oriented, and dedicated to moving the university towards achieving its strategic goals. We are committed to an excellent experience for all of our students, faculty and staff and share a passion for creating change through our knowledge and our work.

Learn more about American University by clicking here .


The Audience Producer serves as the primary producer for DCist and WAMU’s editorial social media accounts, promoting our journalism in a consistent, engaging voice and growing our following. This role also manages other direct communication with audience members, including the comment section on our websites. The Audience Producer effectively uses analytics tools to make data-informed decisions about story promotion, new initiatives, and experimental content. This position also works on additional engagement and digital production tasks, such as homepage management. Occasionally, the Audience Producer supports other Audience team members in their work, as needed, serving as back-up producer of newsletters, or in facilitating events.

Essential Functions

1.Manage Social Platforms and Presence:
  • Write and schedule posts for official DCist and WAMU social media accounts (Twitter, Facebook, Instagram), with a particular emphasis on resurfacing content and promoting evergreen stories. Establish a consistent, creative, and (when appropriate) witty voice on these platforms, mirroring our brands’ identities.
  • Work to increase unique pageviews to stories, consistently seeking to amplify the reach of our journalism through social media promotion.
  • In conjunction with Growth Editor, establish and execute both organic and paid strategies to grow our audiences on all social media platforms.
  • Monitor and moderate online discussions. Promptly respond to those who engage with WAMU and DCist on social media properties, over email, and in the site’s comment section.

2. Engage Audiences:
  • In collaboration with the Engagement Producer, identify ways to connect with the audiences and members of WAMU and DCist where they are. Work with reporters and editors to directly connect their work to the needs of the community.
  • Work with the rest of the Audience team to experiment with alternative platforms for connecting with community members, including events and analog initiatives.

3.Conduct Research and Analysis:
  • Work in collaboration with Growth Editor to evaluate a range of analytics to inform decision-making around story promotion and future editorial content. Advocate for purpose-built content based on successes.
  • Research news events, developing discussions, and trends worthy of news and social media coverage.

4.Produce Newsletters:
  • Serve as the secondary producer of a daily local newsletter as-needed.
  • Coordinate with Engagement Producer to execute strategies to grow newsletter subscriptions, particularly as it relates to social media.
Position Type/Expected Hours of Work
  • Full Time.
  • Sr. Coordinator / Analyst A.
  • Exempt.
  • This position is union-eligible.
Required Education and Experience
  • Bachelor's degree or equivalent.
  • 3-5 years of relevant experience.
Additional Eligibility Qualifications
  • 3-5 years’ experience writing or producing social media in a professional journalism environment.
  • Ability to write in a creative, conversational, and distinctive voice while still maintaining accuracy and adhering to editorial standards.
  • Strong editorial judgment, a journalistic compass and the ability to make independent editorial decisions on behalf of WAMU.
  • Deep understanding of established and emerging social media platforms, with knowledge of how to best leverage each tool for optimum audience growth and engagement.
  • An appreciation and comfort level with breaking news situations.
  • Attention to detail and the ability to write and copy-edit quickly.
  • Keen understanding of how to use analytics to guide editorial decision-making.
  • Experience and appreciation for the emerging genre of newsletter writing. The ideal candidate is comfortable handling all aspects of a newsletter: writing, editing and producing.
  • Understanding of best practices for growing a newsletter list using everything from partnerships to content to leveraging analytics and email newsletter best practices.
  • Creativity and a comfort level with experimentation and risk.
  • A collaborative and team-focused attitude, with a desire to do your work with empathy, generosity and good humor.
  • Hiring offers for this position are contingent on successful completion of a background check.
  • To ensure the health and safety of our community AU requires COVID-19 vaccinations for faculty and staff. Click here to learn more about our health and safety directive.
  • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite.Click here to learn about American University's unique benefit options .

Union Eligibility

This position is part of a collective bargaining unit represented by SAG-AFTRA. That means the terms and conditions of your employment are governed by university policy (including the Staff Personnel Policies Manual) and any collective bargaining agreement entered into between American University and SAG-AFTRA.

Current American University Employees

If you are a current employee at American University, please log intoAsuccessfulU through themyAU portal . Once in AsuccessfulU, please select the Careers tile which will take you to our internal career page.

Contact Us

For more information or assistance with the American University careers site, email .

American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.

Nearest Major Market: Washington DC

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