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Senior Director of Marketing and Communications

Employer
Woodbury University
Location
Burbank, California
Salary
Benefits-health and life insurance, tax deferred annuity plan, annual vacation, sick, paid holidays.
Posted Date
Sep 8, 2022

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Position Type
Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Level
Executive
Employment Type
Full Time
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Job Details

Woodbury University invites applications for the position of Senior Director of Marketing & Communication. Woodbury’s Senior Director of Marketing & Communications serves the university as a key leader and member of the Cabinet, reporting to the President. Provides comprehensive, strategic, and operational leadership across the university to ensure that all branding, marketing and communications plans support the institution’s goals.  The Senior Director of Marketing & Communications works collaboratively with the Department of Admissions, Academic Deans, senior university leadership and key stakeholders to support enrollment efforts, development and fundraising, and career opportunities for students while enhancing the university’s visibility in local, national, and international media. Develops social media plans formulating the university’s message for use in communicating with prospective students, alumni, employers, donors, and the Woodbury community. Oversees the development of the university’s message and serves in an editorial capacity to direct and prepare significant publications, both printed and electronic. Collaborates with senior leadership on publications, exhibitions, and public events, producing compelling, consistent, and appropriate articulation of the Woodbury University’s brand in both words and images.

This position qualifies for university sponsored employee benefit plans and programs (e.g., group health insurance, life insurance, tax deferred annuity plan, annual vacation, sick, and paid holidays), subject to the eligibility requirements and conditions of each plan and program. 

Responsibilities                                              

  • Develop, manage, and execute strategic marketing campaigns and activities for the university. with a focus on print and electronic collateral materials, video highlights, compelling stories and social media channels to acknowledge and engage our constituents and advance Woodbury’s strategic priorities.
  • Define marketing and communications objectives that align with and support the university’s mission, vision, and institutional goals as stated in the Strategic Plan. Analyze and interpret information, conditions, stakeholder positions, and other variables to develop a framework for communications and marketing; adjusts the strategy in response to or in anticipation of changing conditions.
  • Oversee the development of the university's brand identity and messaging. Create an effective partnership network across all departments of the university, including administrators, faculty and staff to advance brand-building goals.
  • Serve as marketing/communications liaison to the university's senior leadership. Advise on media perceptions, public relations issues, marketing strategies, and effective messaging to advance the reputation of the university and to minimize risk.
  • Develop a quantitative and qualitative measurement system to evaluate the effectiveness and success of all communications and marketing campaigns.
  • Lead a cross-institution committee charged with developing a plan for brand development.
  • Plan, develop and implement leading-edge digital and social media marketing campaigns, with an emphasis on innovative programs that will build awareness and generate prospective student, alumni, community, and media engagement.
  • Design and implement donor surveys for the purpose of refining and improving reports and other donor communications.
  • Annually identify the university’s most press-worthy activities and develop and implement strategies for securing commitments for coverage.
  • Obtain, verify (in conjunction with university departments), and provide information for the media, including overseeing the development and distribution of public relations information for press, radio, television and streaming outlets.
  • Collaborate with university leadership to conceptualize, develop, and oversee the design, development, implementation, and maintenance of the university’s website.
  • Track competitor activities, marketing, and advertising trends, etc., to ensure continual awareness of market conditions and impact on program development.
  • Develop social media marketing plans. 
  • In conjunction with the university’s academic departments and administrative offices, review and edit materials and publications to assure completeness, accuracy, and consistent communication of the Woodbury University brand.
  • In conjunction with university leadership, approve/oversee the production of videos and printing of publications, such as posters, catalogs, flyers invitations and newsletters to ensure standards of design quality.
  • Develop timetables and communication calendars for the university.
  • Manage and develop the departmental budget.
  • Mentor and develop departmental staff using a supportive and collaborative approach, that includes developing professional goals, establishing priorities, and preparing annual performance appraisals.
  • Other duties as assigned.

Qualifications and Education Requirements

  • A minimum of 5 years’ experience in a management-level position in a public relations or marketing field. higher education setting preferred but not required.
  • Bachelor’s degree, in marketing, public/media relations or related discipline in the liberal arts.
  • Proven leader with success in bringing together differing and sometimes competing groups on campus into a cohesive and strong marketing team.
  • Impactful writing skills, effective editing abilities, and the vision and expertise to inspire and impart talented storytelling. Excellent ability to conceptualize, develop and execute communications (video, printed and electronic) and to maximize their visual impact.
  • Working knowledge of the latest digital and print developments and trends, publications, e-communications, branding and market research techniques and practices. 
  • Experience in coordinating efforts with a variety of external partners on creative processes and projects, while personally contributing to the success of projects. 
  • Aptitude and adeptness for using data to inform strategy and tactics around creating and assessing target markets and ROI that are aligned with the university’s strategic plan and mission. 
  • Exposure to online education and awareness of best practices associated with Search Engine Optimization (SEO) and other marketing tools and trends.  
  • A strong understanding of, and experience in, creative marketing and outreach strategies including social media and digital initiatives.
  • A commitment to outreach and service to ethnically diverse communities.
  • Demonstrated evidence of leadership in both short-term and long-term strategic planning, and institutional positioning/brand management.
  • Professional knowledge of contemporary media. Experience in and overseeing print production and in website management.
  • Other duties as assigned.

Physical Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. The requirements listed are representative of the knowledge, skill, and/or ability required.

  • Close vision, hearing/listening, and clear speech.
  • Hand/fingers dexterity to work with computers.
  • Walking, lifting and carrying up to 25 pounds.
  • Ability to utilize office equipment such as computers and copiers
  • Kneeling, stooping, bending, sitting, squatting, standing, etc.
  • Works with/around and has verbal and face-to-face contact with others.
  • Works indoors in an office environment the majority of the time.
  • Complex reading and writing ability.

Application: Review of applications will begin Immediately and remain open until filled. 

All application materials must be submitted through the Woodbury University Job Board. Email applications and submissions on third party platforms will not be considered.  Submissions must include:

  • Current resume/CV which lists educational and employment history
  • Cover Letter
  • Contact information for at least three professional references

About Woodbury University

Located in Southern California at the global epicenter of creativity and influence, Woodbury University earns its reputation as a leading creative university thanks to nationally ranked programs in its School of Architecture and School of Media, Culture & Design. What makes the university unique is the array of unparalleled academic offerings in its School of Business and College of Liberal Arts and Sciences. The university has been named a College of Distinction for 7 years running and has earned NASAD (MCD, architecture), AACSB (business), WSCUC, ACBSP (business), CIDA (architecture), and NAAB (architecture) accreditations. With an 8:1 student-to-faculty ratio, students learn from one of the most professionally accomplished faculties in the world, intern, and work at the most innovative companies in the world and go on to build careers that others only dream of. Please follow the link to learn more about Woodbury University: https://woodbury.edu/about/about-woodbury/facts-and-figures/

 

Woodbury University is dedicated to celebrating diversity and committed to creating an inclusive environment for all employees.  Woodbury University is an EEO/AA institution committed to multicultural diversity in its peoples and programs. All employment decisions for all job classifications will be made on the basis of such factors as education, character, ability, skill and training, without regard to race, religion, color, sex, age, sexual orientation, gender, gender identity, gender expression, national origin, political orientation, disability, veteran status, marital status, parental status, genetic information, membership or non-membership in any lawful organization, or any other protected status.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

 

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Company

With 26 practice-based, fully-accredited professional and liberal arts undergraduate and graduate majors, Woodbury is a non-profit institution dedicated to the student experience.

Mission

Woodbury University transforms students into innovative professionals who will contribute responsibly to the global community. We achieve academic excellence by focusing on purposeful student engagement, establishing external partnerships and ensuring that all our processes, services and environment enrich the student experience.

Vision

Woodbury University cultivates a personal, interactive learning environment that focuses on innovative, practice-based professional and liberal arts education. We add distinct value with our focus on faculty-student interaction and support for student development and achievement. We focus on our Core Values and Strategic Principles to enable the success of our students, employers who hire our graduates, and the community at large.

Core Values

Excellence | Driven by standards of excellence in teaching, services, student well-being, community safety and sustainable practice
Ethics | Setting the highest standards of academic and professional behavior to encourage social responsibility
Aspiration | Pursuing ever higher levels of competitiveness, distinctiveness and service learning
Community | Building a culture that values diversity, open communication, collaboration and engagement

Diversity

Woodbury University creates an inclusive climate because we know that the richness of different experiences and perspectives is intrinsically valuable and vital to advancing innovation, critical thinking, solving complex problems, and creating a vibrant academic community.

We are committed to building a university that values student, staff and faculty engagement in addressing issues of diversity and inclusiveness because this is an essential part of an experience-centered education.

We act on these values by pursuing individuals who themselves embody the experiences and perspectives of our different communities and have an understanding and expertise working with diverse students, colleagues and constituencies.

We seek to create a campus culture with this wide range of perspectives and experiences by recruiting and encouraging diverse candidates to apply as students, staff and faculty, including people of any race, color, creed, national origin, ethnicity, gender, gender identity, sexual orientation, age, socioeconomic status, disability, religion or military status.

Strategic Principles

Civic Engagement | Achieving civic fulfillment through the process of giving back

Entrepreneurship | Fostering a culture of creativity, innovation and opportunity

Design Thinking | Developing the ability, desire and confidence to imagine new ideas to create impact and make a difference

Transdisciplinarity | Harnessing the creative power of multiple disciplines and communities that broaden perspectives across academic boundaries

Sustainability

Woodbury University wants to equip students, faculty and staff with theoretical and practical knowledge that addresses sustainability issues in their disciplines, careers, community relationships and daily lives.

Many changes within the environment have critically affected our way of life. From water shortages to pollution and climate change, our planet has become stressed, yet our relationship to our surroundings is detached. Acknowledging these environmental, social and economic issues, Woodbury's goal is to create and nurture sustainable campus life. At Woodbury, sustainability is regarded as a subject of study and is implemented in every sector of the institution.

Woodbury encourages continued learning about sustainability through coursework, research and the experiences of life on campus. Sustainable Woodbury prompts our community to explore our future, our current status and our past and challenges us to examine our natural and built environments, campus life, curriculum, co-curricular learning opportunities and stewardship of resources in the spirit of shared and just decision making.

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