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Director of Enrollment Management

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Description/Job Summary

Reporting to the Vice President for Student Affairs or designee, Director of Enrollment Management provides vision and creative leadership for the Office of Admissions to include new student recruitment, general admissions, international admissions and services, and military connected admissions and services. The director will lead the planning and implementation of the College’s strategic recruitment plan. The Director will provide administrative management, professional development, and compliance for all staff and functions within the department. The Director should have an appreciation for shared governance and working in a diverse environment. The Director of Enrollment Management works to ensure that the institutional strategy for recruitment and admission services align with the mission, vision, values, and strategic direction of the College.

  • Manages the daily operations of the areas within the Admissions, Recruitment, International, Dual-Enrollment, Veteran Affairs, and other special populations.
  • Determines the rational, justification and selection of electronic solutions and systems to support departmental responsibilities.
  • Manages the departmental budgets for the areas of responsibility.
  • Maintains high standards of customer services and develops a system of staff accountability.
  • Evaluates staff performance according to institutional requirements.
  • Assumes a leadership role in the development of the strategic enrollment management plan.
  • Develops, implements, and coordinates all programs including the selection, hiring, training, and supervision of staff; Develops and implements documentation and reporting of recruitment and admissions activities.
  • Works with the Registrar and Director of Institutional Research, analyzes and reports recruitment and admissions data and identifies trends.
  • Works collaboratively with the Assistant Vice President and other directors to develop and execute enrollment strategies.
  • Develops, implements, and supports an effective orientation program for new students.
  • Plans and coordinates on-campus programs for prospective students and early intervention efforts with middle and high school students.
  • Maintains liaison with national, regional, state, and local organizations promoting educational evaluation and assessment/placement.
  • Represents the college on school district committees and councils as appropriate and works collaboratively with academic affairs on joint college and school district evaluation and assessment/placement activities.
  • Works closely with various units to plan outreach activities and provide instructional support accommodations for students with special needs as appropriate.
  • Oversees staff hiring, training, professional development, and performance management processes.
  • Serves on committees and cross-functional teams as appropriate.
  • Works with Marketing to create publications and information for distribution to a broad range of student demographics.
  • Keeps abreast of national trends by attending workshops, conferences, maintaining appropriate memberships and other professional development opportunities.
  • Other responsibilities and duties as assigned.
Required Qualifications

Required Qualifications
  • Bachelor’s Degree from Accredited College or University
Experience :
  • Seven (7) to ten (10) years of progressively responsible management/supervisory experience in admissions within Higher Education working in an enrollment management leadership role.
  • Seven (7) years of supervisory experience.
  • Experience should include significant knowledge of and ability to use student information enrollment software, marketing, and demonstrated knowledge about student outreach and intake processing.
  • Demonstrated experience developing a college-wide recruitment or strategic enrollment management plan.
  • Demonstrated experience tracking potential students through the enrollment funnel
  • Demonstrated experience using a CRM system in a college or university setting.
Preferred Qualifications
  • Master’s Degree in higher education administration, marketing, business, or a closely related field.
  • Community college experience
  • Experience as a Super User with Banner’s CRM Recruit or another CRM system.
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