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Digital Marketing

Employer
Northeastern University
Location
Massachusetts, United States
Salary
Salary Not specified
Posted Date
Sep 2, 2022

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Position Type
Faculty Positions, Communications, Public Relations & Advertising
Employment Level
Administrative
Employment Type
Full Time
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Digital Marketing & Engagement Manager

About the Opportunity

About the D'Amore-McKim School of Business:

Founded in 1922, the D'Amore-McKim School of Business at Northeastern University prepares the leaders that the times demand. We deliver a curriculum that combines knowledge in technology and data analytics with uniquely human skills, such as critical thinking, creativity, and an entrepreneurial mindset. From undergraduate to MBA-level programs—online, on-site, or hybrid, full- or part-time, our world-renowned experiential approach empowers our students, faculty, alumni, and partners to create impact far beyond the confines of discipline, degree, and campus.

Responsibilities:

The Digital Marketing and Engagement Manager will play an integral role in developing and executing the D'Amore-McKim School of Business digital marketing strategy to recruit and enroll graduate students that will become the business leaders that the times demand. This role will be responsible for creating engaging and effective interactive experiences on multiple digital platforms including the D'Amore-McKim graduate programs website, the Northeastern University graduate programs website, and the marketing automation system (Marketo.) The Manager will create, execute, and manage digital marketing campaigns, including campaign optimization, analysis, and reporting. This position places an emphasis on data-informed design and lead generation, working collaboratively with the D'Amore-McKim Web Manager, an external web development agency, and the central marketing technology team to execute and continually improve digital strategies that support enrollment marketing and broader graduate programs goals.

Qualifications:

A minimum of 3 years of related experience or an equivalent combination of education and experience. Must have fluency in strategy-based marketing and communications and marketing automation software. A bachelor's degree in communications, marketing, journalism, or a related field with demonstrated success using a marketing automation tool to manage marketing campaigns. Flexible, creative thinker open to new ideas and changing priorities within a fast-paced organization. Willingness to continually enhance communication and drive innovation. Excellent written and verbal communication and interpersonal skills. Able to communicate with a wide range of stakeholders, colleagues, and peers. Curious, self-motivated, and collaborative.

Documents to Submit:

Cover Letter

Resume

Position Type

Additional Information

Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.

All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.

To learn more about Northeastern University's commitment and support of diversity and inclusion, please see www.northeastern.edu/diversity.


To apply, visit https://northeastern.wd1.myworkdayjobs.com/en-US/careers/job/Boston-MA-Main-Campus/Digital-Marketing---Engagement-Manager_R108650 jeid-0eee187de3687d4688d860e54a4497da
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