Assistant Director of Marketing & Fan Engagement-Auburn Athletics

Position Details

Position Information

Requisition Number

S1854P

Home Org Name

Athletic Marketing

Division Name

Director Intercollegiate Athletics

Position Title

Assistant Director of Marketing & Fan Engagement-Auburn Athletics

Job Class Code

BB04A/B/C

Appointment Status

Full-time

Part-time FTE

Limited Term

No

Limited Term Length

Job Summary

Auburn University Athletics seeks candidates for the position of Athletics Marketing & Fan Engagement. The individual selected should be an organized, analytical, detail-oriented, digital marketer. The Assistant Director of Marketing & Fan Engagement will assist in the creation, execution and evaluation of email communications and marketing campaigns in collaboration with Auburn University Athletics Marketing & Fan Engagement, Ticket Office & Tigers Unlimited Foundation. This position reports directly to the Assistant Athletics Director of Marketing & Fan Engagement.

About Auburn: At Auburn, our work changes lives. Ranked by U.S. News and World Report as a premier public institution, Auburn University is dedicated to shaping the future of the people of Alabama, the nation, and the world through forward-thinking education, life-enhancing research, scholarship and selfless service. Auburn is nationally recognized for its commitment to academic excellence, community outreach, positive work environment, student engagement, and thriving community.

Why employees choose Auburn: Auburn University was named by Forbes Magazine as one of the state of Alabama’s best employers, with employees staying an average of ten years. Employees enjoy competitive benefits that include top-notch health insurance, generous retirement plans, tuition assistance for employees and dependents, flexible spending accounts and more!

Learn more about Auburn’s impact, generous employee benefits, and thriving community by visiting aub.ie/working-at-auburn .

Our Commitment: Auburn University is committed to a diverse and inclusive campus environment. Visit www.auburn.edu/inclusion to learn more about our commitment to expanding equity and inclusion for all.

The official AU job title: Specialist, Athletics Marketing

Essential Functions

1. Prior experience / skillset with email and digital marketing strategies at the professional and or collegiate athletics level is a requirement.
2. Work closely with internal stakeholders (Ticket Office, Ticket Sales, Tigers Unlimited, Graphic Design, IT, Data Architect) to advise on best practices, strategy data and 1:1 fan engagement segments.
3. Develop and maintain a comprehensive email communications calendar.
4. Create and send marketing emails that aligns with overall strategy and communications timeline.
5. Working knowledge of third-party marketing/sales technology (Oracle Eloqua, Salesforce, SSB, Google Analytics).
6. Proactively schedule and maintain digital advertising schedule that aligns with overall Marketing Campaigns within the Ticket Office/ TUF /Tigers Unlimited timeline.
7. Evaluate, report, and analyze on ROI performance of email/digital marketing communications.
8. Remain current on e-mail & digital marketing best practices including contact strategies, data capture and campaign analysis, and deliverability.
9. Assist in the planning and game day execution of home athletic events in support of the marketing & fan engagement/external team goal of maintaining the best fan experience in the SEC .
10. Complies with all applicable National Collegiate Athletic Association ( NCAA ) and Southeastern Conference ( SEC ) regulations in the performance of job duties.

Supervisory Responsibility
May be responsible for training, assisting, or assigning tasks to others, including graduate and undergraduate student employees. May provide input to performance reviews of other employees.
The above essential functions are representative of major duties of positions in this job classification. Specific duties and responsibilities may vary based upon departmental needs. Other duties may be assigned like the above consistent with the knowledge, skills and abilities required for the job. Not all the duties may be assigned to a position.

Minimum Education and Experience

Education Level

Bachelor's degree from an accredited institution

Field of Study

Marketing, Business, or related field

Years of Experience

0

Area of Experience

Communications or digital marketing capacity within a collegiate or professional sports or agency setting.

Requirements for Additional Job Levels

Level II- Bachelor’s degree in the disciplines listed above plus 2 years professional experience in a communications or digital marketing capacity within a collegiate or professional sports or agency setting.

Level III -Bachelor’s degree in the disciplines listed above plus 4 years professional experience in a communications or digital marketing capacity within a collegiate or professional sports or agency setting.

Alternate Minimum Education and Experience (If available)

Education Level

Field of Study

Indicated education is required; no substitutions allowed.

Years of Experience

Area of Experience

Requirements for Additional Job Levels

Minimum Skills, License, and Certifications

Minimum Skills and Abilities

Minimum Technology Skills

Minimum License and Certifications

None Required.

Desired Qualifications

Desired Qualifications

Master of Arts

Posting Detail Information

Salary Range

$41,600 - $81,000

Job Category

Executive/Director/Management

Working Hours if Non-Traditional

City position is located in:

Auburn

State position is located:

AL

List any hazardous conditions or physical demands required by this position

Posting Date

07/20/2022

Closing Date

EEO Statement

Special Instructions to Applicants

Quick Link for Internal Postings

https://www.auemployment.com/postings/31001
Documents Needed to Apply
Required Documents

1. Resume
2. Cover Letter

Optional DocumentsSupplemental Questions

Required fields are indicated with an asterisk (*).

1. * Please select how you first became aware of this opportunity. Your response helps us determine how we can more effectively reach our candidates.
   • LinkedIn
   • AcademicKeys
   • The Chronicle of Higher Education
   • DiversityJobs
   • HigherEdJobs
   • HERC (Higher Education Recruitment Consortium)
   • Indeed
   • RecruitMilitary
   • The Tuskegee News
   • Professional organization or journal
   • Veterans Assistance Services
   • Disability Assistance Services
   • State Employment Service
   • Social Media
   • AU Job Bulletin
   • Notified by an Auburn employee
   • College or university Career Services
   • I went to the AU Employment Website directly (www.auemployment.com)
   • Other
2. * Do you have a bachelor's degree or higher from an accredited institution in Marketing, Business, or related field?
   • Yes
   • No
   • Will obtain in six months