Assistant Director, Marketing & Communications
The following functions inherently require emphasis on several
areas—strategic thought, customer care, planning and project
management, teamwork, and responsiveness.
Plans, directs, and creates information/public relations campaigns
and strategies as needed to enhance the dissemination of
administrative information and the way in which it is received by
target audience(s), influencing public opinion and to promote ideas
and services. Plans, directs, and creates communication strategies
to maintain favorable perceptions of Business Affairs services and
departmental/employee accomplishments. Responds to requests for
information from the media and coordinates the involvement of other
key spokespersons and information sources. Reviews media coverage
and coordinates press releases for publication to external sources.
Establish a strong, proactive media relations network. Develops
metrics to measure results of digital and print
Assist the Vice President with communications and related strategy
for outreach to internal and external groups. This may include
messaging, executive summaries, newsletters, photos/videos, social
media support, and other internal and external communications.
Assist division leaders with internal and external communications
to include media requests, responses to customers, Q&A or FAQ
development/editing/creation, email templates, flyers, and other
internal and external communications.
Indirectly oversees Business Affairs’ departmental positions with
communication and marketing responsibilities. Develop communication
expectations for division departments in conjunction with their
communications-related staff member. This may include website
content, social media posting/monitoring, presentation materials,
and other internal and external communications. Coaches and trains
26 communications and marketing departmental representatives in
effective communication with the public and employees. Works
directly with these individuals to update and maintain departmental
content available on the Web. Assists departmental representatives
with graphics, video, photo and content writing. Confers with these
individuals and communication and marketing professionals outside
of Business Affairs to identify trends, group interests, and to
provide advice on business decisions. Also, builds collaborative
working relationships with directors and assistant vice presidents
of the departmental communication and marketing positions. In
addition, directly oversees multimedia OPS employees/interns and
schedules video/photo availability based on Business Affairs’
Responsible for establishing and applying graphic design standards
for all Business Affairs’ websites, including regular updates to
enhance “readability” and to reflect current events. Collaborates
with the UF National Strategist for implementation of Business
Affairs news stories on the main university website.
Develop creative written materials such as interviewing and writing
stories about staff and successful activities within the division
for use on websites, in newsletters, as press releases or media
pitches, or in other distribution methods. Create or assist with
development or editing of content of various forms of medium to
include memos, articles, brochures, and digital
Create or assist with development of website content, website
updates, and social media content. Collect and analyze
multimedia/digital analytics from CMS/websites across units to
assist with decision making. Track big picture data for social
media accounts associated with the division and setting goals
Work hours are Monday – Friday; 8:00am – 5:00pm, and selected
evening and weekends when public relations and marketing activities
A criminal background will be conducted.
Commensurate with experience.
Masters degree in appropriate area of specialization and two years
of appropriate experience or a bachelors degree in appropriate
areas of specialization and four years of relevant
Strategic capabilities to help conceptualize and distribute a
variety of messaging, as well as plan and organize.
Analytical abilities to allow the candidate to effectively measure
communications success that help guide a department’s outreach
Strong written and verbal skills and the ability to effectively
edit their own material so that it engages the community in the
Background in or willingness to learn other communication
distribution skills, such as photography, videography, graphic
design. Experience with Adobe Suite is a plus.
A willingness to engage with the division, campus and the community
and strong listening skills.
The ability to help with reputation management through
well-researched suggestions, problem-solving skills and strong
Ability to foster and maintain sound working relationships within
the Business Affairs staff, University of Florida departments, and
other key stakeholders.
Special Instructions to Applicants:
In order to be considered, you must upload your cover letter and
Application must be submitted by 11:55 p.m. (ET) of the posting end
Health Assessment Required: