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AST DIR, Communications

University of Florida
Florida, United States
Salary Not Specified
Posted Date
Aug 17, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Type
Full Time
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Classification Title:

Assistant Director, Marketing & Communications

Job Description:

The following functions inherently require emphasis on several areas—strategic thought, customer care, planning and project management, teamwork, and responsiveness.

Plans, directs, and creates information/public relations campaigns and strategies as needed to enhance the dissemination of administrative information and the way in which it is received by target audience(s), influencing public opinion and to promote ideas and services. Plans, directs, and creates communication strategies to maintain favorable perceptions of Business Affairs services and departmental/employee accomplishments. Responds to requests for information from the media and coordinates the involvement of other key spokespersons and information sources. Reviews media coverage and coordinates press releases for publication to external sources. Establish a strong, proactive media relations network. Develops metrics to measure results of digital and print communications.

Assist the Vice President with communications and related strategy for outreach to internal and external groups. This may include messaging, executive summaries, newsletters, photos/videos, social media support, and other internal and external communications. Assist division leaders with internal and external communications to include media requests, responses to customers, Q&A or FAQ development/editing/creation, email templates, flyers, and other internal and external communications.

Indirectly oversees Business Affairs’ departmental positions with communication and marketing responsibilities. Develop communication expectations for division departments in conjunction with their communications-related staff member. This may include website content, social media posting/monitoring, presentation materials, and other internal and external communications. Coaches and trains 26 communications and marketing departmental representatives in effective communication with the public and employees. Works directly with these individuals to update and maintain departmental content available on the Web. Assists departmental representatives with graphics, video, photo and content writing. Confers with these individuals and communication and marketing professionals outside of Business Affairs to identify trends, group interests, and to provide advice on business decisions. Also, builds collaborative working relationships with directors and assistant vice presidents of the departmental communication and marketing positions. In addition, directly oversees multimedia OPS employees/interns and schedules video/photo availability based on Business Affairs’ departmental requests.

Responsible for establishing and applying graphic design standards for all Business Affairs’ websites, including regular updates to enhance “readability” and to reflect current events. Collaborates with the UF National Strategist for implementation of Business Affairs news stories on the main university website.

Develop creative written materials such as interviewing and writing stories about staff and successful activities within the division for use on websites, in newsletters, as press releases or media pitches, or in other distribution methods. Create or assist with development or editing of content of various forms of medium to include memos, articles, brochures, and digital communications.

Create or assist with development of website content, website updates, and social media content. Collect and analyze multimedia/digital analytics from CMS/websites across units to assist with decision making. Track big picture data for social media accounts associated with the division and setting goals

Work hours are Monday – Friday; 8:00am – 5:00pm, and selected evening and weekends when public relations and marketing activities are required.

A criminal background will be conducted.

Expected Salary:

Commensurate with experience.

Minimum Requirements:

Masters degree in appropriate area of specialization and two years of appropriate experience or a bachelors degree in appropriate areas of specialization and four years of relevant experience.

Preferred Qualifications:

Strategic capabilities to help conceptualize and distribute a variety of messaging, as well as plan and organize.

Analytical abilities to allow the candidate to effectively measure communications success that help guide a department’s outreach strategy.

Strong written and verbal skills and the ability to effectively edit their own material so that it engages the community in the appropriate manner.

Background in or willingness to learn other communication distribution skills, such as photography, videography, graphic design. Experience with Adobe Suite is a plus.

A willingness to engage with the division, campus and the community and strong listening skills.

The ability to help with reputation management through well-researched suggestions, problem-solving skills and strong communication skills.

Ability to foster and maintain sound working relationships within the Business Affairs staff, University of Florida departments, and other key stakeholders.

Adaptability essential.

Special Instructions to Applicants:

In order to be considered, you must upload your cover letter and resume.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

Health Assessment Required: No

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