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Associate Vice President, Enrollment Planning and Management

University of Central Florida
Orlando, Florida
Posted Date
Aug 18, 2022

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Position Type
Employment Level
Employment Type
Full Time
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Unleash YOUR Potential With Us

As a next-generation public research institute, we are an inclusive community of thinkers, doers, creators, innovators, healers, and leaders striving to shape the future and solve the world’s most challenging problems. No matter what your role is, when you join Knight Nation, you’ll play an integral role in pushing us forward to become among the most impactful universities in the country. You’ll be met with opportunities to connect and collaborate with uniquely talented faculty, staff, and students across 13 colleges and multiple campuses and regional locations. That means greater challenges to tackle, more meaningful opportunities to grow, and rewarding experiences that go beyond a paycheck. We’re seeking qualified, motivated individuals who will help UCF fulfill its mission in unleashing the potential of every individual, enriching the human experience through inclusion, discovery, and innovation; and propelling broad-based prosperity for the many communities we serve.


The Opportunity:

The Associate Vice President for Enrollment Planning and Management is responsible for managing the university’s efforts to recruit and retain students while managing the resources and services to ensure students have a successful experience within the new division of Student Success and Wellbeing. The AVP will be responsible for providing strategic leadership and oversight for Undergraduate Admissions, Student Financial Assistance, and the Registrar’s Office and contribute significantly to the development and implementation of the University’s strategic enrollment plan.


The Associate Vice President will report to the Sr. Vice President for Student Success and collaborate effectively with senior leadership across the University to ensure that Admissions, Financial Aid, and Registration services operate at optimal levels and enhance efforts to improve student success performance.


The Associate Vice President must possess strong leadership skills, embrace and advance the mission and goals of the university, and bring proven skills in managing enrollment processes and issues across a complex organization. This position requires a strong knowledge of admission policies and practices at both the state and federal levels, enrollment management trends, financial aid and registration best practices, and experience managing personnel and budgets. Direct knowledge of recruitment, marketing, financial aid, budgeting, affirmative action especially with respect to enrollment management issues and information systems are essential.


This role will need to strategically leverage the institution’s financial aid budget and utilize data and predictive modeling to achieve enrollment goals. The AVP will make optimal use of available federal, state, and institutional resources in the recruitment and retention of students while ensuring campus compliance with all federal and state agencies’ regulations and policies.


The new AVP will be expected to build a best-in-class enrollment services division and strengthen a culture of excellence; establish and implement short and long-range organizational and strategic goals, objectives, policies, and operating procedures; monitor and evaluate programmatic and operational effectiveness; and effect changes required for continued improvement.



Working in partnership with senior university leadership, the AVP will also:

  • Cultivate and strengthen relationships with key stakeholders both within and outside of the university community.

  • Establish and maintain liaisons with other administrative and academic units, alumni, parents, community, and state partners, to improve community relations and advance program development.

  • Ensure that academic units are informed and remain up-to-date on general admission policies, procedures, trends and recruiting and marketing activities.

  • Enhance an existing integrated marketing and communication plan in partnership with the UCF division of Communications and Marketing for print, electronic, and social media recruiting platforms, using research-based decisions on messaging and delivery mediums.

  • Provide comprehensive statistical and data-informed analyses necessary to make sound admissions, financial aid and registration policy decisions.

  • Execute and continually analyze, refine, and manage processes, policies, technologies, and resources dedicated to delivering admission, recruitment activities, delivery of student aid, marketing strategies, and enrollment student services to ensure the Division is effectively organized to attract students beginning with pre-college initiatives, and high-level visit experiences progressing through the enrollment funnel.

  • Monitor and assess data to evaluate the effectiveness of recruitment efforts and scholarship programs, including social media, marketing and other emerging technologies that enhance yield among potential students and their families.

  • Strategic oversight of all aspects of the registration, course management, record retention and dissemination practices and requirements associated with the office of the registrar.

  • Develop and use existing and emerging technologies to communicate and build relationships with students, families, and secondary school leadership. Leverage the CRM to effectively deliver communications, track engagement and analyze digital behavior to inform data-driven decisions for the outreach and recruitment of new undergraduate students.

  • Evaluate and continuously improve the practices of the student enrollment experience, including timely, effective, and positive engagement with students and families throughout the entirety of their experiences with admissions, financial aid and registration.

  • Collaborate with deans and other colleagues to provide the vision for short- and long-term enrollment goals and effective marketing strategies aimed at optimizing enrollment opportunities in targeted programs.


Minimum Qualifications:

Masters degree and 10+ years of relevant experience or terminal degree and 7+ years of relevant experience with at least 5+ year(s) of leadership experience


Preferred Qualifications:

  • At least 10 years of professional experience with increasing responsibilities, including student enrollment efforts at a comprehensive college or university.

  • A proven track record of increases in prospects/inquiries, application/admission, deposit/yield conversion rates as contributing factors towards enrollment growth and health.

  • Deep knowledge of and proficient use of current search strategies, admissions technologies, data analytics tools, predictive modeling, financial aid leveraging tools and digital recruitment campaigns.

  • Excellent interpersonal, organizational, oral, and written communication skills.

  • Proven track record of meeting and achieving enrollment goals through innovation and adoption of best practices.

  • Experience managing budgets and developing enrollment modeling.

  • Understanding of Title IV regulations. Experience ensuring institutional compliance to these and other local, state, and federal regulations.

  • Experience optimizing Slate or similar CRMs in a Workday-Student environment.

  • Understanding of the enrollment factors and demographic trends driving enrollment of different categories of student populations.

  • Demonstrated ability in building an excellent and collegial team, leadership, supervision, management, selection, performance evaluation, conflict resolution, problem-solving, within the context of a comprehensive college or university admissions, registrar’s office, and financial aid offices

  • A demonstrated understanding of the importance of building and maintaining open dialogue and communication

  • A doctoral degree


Special Instructions to Applicants:

Application review will begin on September 6.


Are Benefits Important to You?

Working at UCF has its perks!  In addition to helping drive change and having a positive impact by supporting our students, staff, and faculty, UCF offers:

  • Benefit packages, including Medical, Dental, Vision, Life Insurance, Flexible Spending, and Employee Assistance Program

  • Paid time off, including annual and sick leave and paid holidays

  • Retirement savings options

  • Employee discounts, including tickets to many Orlando attractions

  • Education assistance

  • Flexible work environment

  • And more…For more benefits information, go to UCF Employee Benefits Guide (12-14-21)


Who Are We?

Founded in 1963 to fuel the region’s talent pipeline and support the growing U.S. space program, UCF is built to make a better future for our students and society. It’s one of the reasons U.S. News & World Report ranks UCF among the nation’s top 20 most innovative colleges, while Forbes, Kiplinger, and The Princeton Review rank us a best-value university. UCF is one of 14 universities nationwide designated as both a Hispanic-Serving Institution and a Research 1 university. With 13 colleges, including a fully accredited College of Medicine, UCF offers more than 220-degree programs between its main campus, downtown campus, hospitality campus, academic health sciences campus, and 11 UCF Connect centers located throughout the region. In addition, UCF extends its reach to communities in and beyond Central Florida by offering complete, online programs leading to bachelor's degrees, master's degrees, Ph.D.'s., certificates, and more.


Unless explicitly stated on the job posting, it is UCF’s expectation that an employee of UCF will reside in Florida as of the date the employment begins.




Student Development and Enrollment Services (SDES) - VP


Work Schedule

Monday-Friday; 8:00 AM to 5:00 PM


Type of Appointment



Expected Salary



Equal Employment Opportunity Statement:

As an equal opportunity/affirmative action employer, UCF encourages all qualified applicants to apply, including women, veterans, individuals with disabilities, and members of traditionally underrepresented populations. UCF's Equal Opportunity Statement can be viewed at  http//


As a Florida public university, UCF makes all application materials and selection procedures available to the public upon request.


The University of Central Florida is proud to be a smoke-free campus and an E-Verify employer.

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