About Embry-Riddle Aeronautical University:
Embry-Riddle Aeronautical University is an independent, culturally
diverse institution providing quality education and research in
aviation, aerospace, engineering, and other related fields with
residential campuses located in Daytona Beach, Florida and
Prescott, Arizona. The University's Worldwide campus provides
educational opportunities online and at approximately 130 locations
throughout the United States, Asia, Europe, and Central/South
As the largest and most comprehensive aviation and
aerospace-focused university in the world, Embry-Riddle is a unique
institution. Over the past 90 years, the University has evolved
with industry to break new ground and produce top-level graduates
who serve the ever-changing needs of aviation and aerospace and
other STEM-related disciplines. Embry-Riddle offers programs in
seven primary fields of study including: Applied Science; Aviation;
Business; Computers and Technology; Engineering; Safety, Security,
and Intelligence; and Space.
For Academic Year 2020-21, there were over 10,700 undergraduate,
graduate, and doctoral students that attended the University's
residential campuses and approximately 32,700 students in total
enrolled with the University around the world.
The Director of Enrollment Communication and Content Strategy is a
versatile communicator responsible for enrollment-related
communication and content, including individual and mass
communication, CRM utilization and email marketing. The Director
leads a team that crafts the copy used in all outreach to
prospective students, including that used in organic social media,
paid digital advertising, print publications and materials,
enrollment-related websites and landing pages, email
communications, vendor-produced materials, video/audio scripts and
printed ads/advertorials. Her/his team serves as the liaison
between marketing and IT with regard to CRM utilization, and he/she
must have a strong understanding of data related to both email and
paid digital marketing. In addition, his/her team is responsible
for email marketing strategy, content, execution and analysis, and
the Director must have a solid knowledge of best practices related
to email marketing and audiences.
She/he will be accountable for defining and leading a globally
focused communication and content strategy that encompasses all
three Embry-Riddle campuses. The Director will work directly with
the Executive Director of Enrollment Marketing and Digital
Strategy, the Vice President of Enrollment Management and campus
enrollment Deans, in conjunction with the other EMDS Directors, to
execute a variety of marketing and communication efforts. She/he is
a creative problem solver who can work in a fast-paced environment
and motivate a team to exceed goals, metrics and key performance
indicators to ensure stakeholder satisfaction and a strong return
The Director of Enrollment Communication and Content Strategy will
be a member of the Enrollment Marketing and Digital Strategy
leadership team and will be a flexible, collaborative team player
with a positive can-do approach. This position carries substantial
independent responsibility, involves the prioritization of
high-volume demands, and requires a broad range of abilities and
the aptitude to exercise considerable judgement, initiative,
discretion and independence. She/he will have strong data analysis
and data visualization abilities with a keen focus on highlighting
return on investment for the institution. She/he will demonstrate
cross-functional expertise and the ability to thrive in a highly
complex and fast-paced environment.
She/he must have demonstrated work experience in communication and
content marketing as well as CRM expertise She/he will also be able
to demonstrate work experience in researching, planning,
organizing, coordinating, and completing major cross-functional
initiatives, projects or presentations. She/he will understand how
to attract multiple audiences such as high school students, online,
adult learners, parents, high school counselors/teachers, etc. The
Director will consistently evolve and adapt our Communication and
Content and CRM initiatives to ensure we are reaching all targeted
This position will also collaborate, participate and, in some
cases, lead committees involving all three campuses. Additionally,
this position will support University-wide initiatives such as SIT
1, Enrollment Management Strategic Plan, amongst others.
- Bachelor's degree in marketing, communications or business
required. Master's degree preferred.
- Analytical skills with an in-depth knowledge of information
systems and technical expertise with Microsoft operating systems,
Excel, PowerPoint, Word, Outlook/email, and Internet end-user
- At least four years of demonstrated work experience in
communication strategy, email marketing, copywriting for print and
digital media and utilization of a CRM is required for this
- Demonstrated work experience in researching, planning,
organizing, coordinating and completing major cross-functional
initiatives, projects or presentations.
- Encourages and expects others to think outside of the box and
to be innovative and not limited by existing methods and
- Develops and implements innovative and creative communication
solutions to campus-specific enrollment challenges.
- Proven ability to learn the business of stakeholders in order
to effectively manage and prioritize own work and the work of those
to whom the position reports.
- Must have the ability to effectively juggle multiple tasks and
- Must possess a strong attention to detail.
- Excellent organizational and communication skills, both oral
- Must possess a professional attitude, positive spirit and high
standards; unflappable in high-pressure situations.
- Strong grasp and understanding of principles of writing and
report preparation; spelling, grammar, punctuation.
- The ability to work independently, use independent judgement
and manage multiple priorities.