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Director of Enrollment Communication and Content Strategy

Embry-Riddle Aeronautical University
Florida, United States
Salary Not Specified
Posted Date
Aug 16, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Digital Media, Other Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Type
Full Time
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Job Description

About Embry-Riddle Aeronautical University:

Embry-Riddle Aeronautical University is an independent, culturally diverse institution providing quality education and research in aviation, aerospace, engineering, and other related fields with residential campuses located in Daytona Beach, Florida and Prescott, Arizona. The University's Worldwide campus provides educational opportunities online and at approximately 130 locations throughout the United States, Asia, Europe, and Central/South America.

As the largest and most comprehensive aviation and aerospace-focused university in the world, Embry-Riddle is a unique institution. Over the past 90 years, the University has evolved with industry to break new ground and produce top-level graduates who serve the ever-changing needs of aviation and aerospace and other STEM-related disciplines. Embry-Riddle offers programs in seven primary fields of study including: Applied Science; Aviation; Business; Computers and Technology; Engineering; Safety, Security, and Intelligence; and Space.

For Academic Year 2020-21, there were over 10,700 undergraduate, graduate, and doctoral students that attended the University's residential campuses and approximately 32,700 students in total enrolled with the University around the world.

The Opportunity:

The Director of Enrollment Communication and Content Strategy is a versatile communicator responsible for enrollment-related communication and content, including individual and mass communication, CRM utilization and email marketing. The Director leads a team that crafts the copy used in all outreach to prospective students, including that used in organic social media, paid digital advertising, print publications and materials, enrollment-related websites and landing pages, email communications, vendor-produced materials, video/audio scripts and printed ads/advertorials. Her/his team serves as the liaison between marketing and IT with regard to CRM utilization, and he/she must have a strong understanding of data related to both email and paid digital marketing. In addition, his/her team is responsible for email marketing strategy, content, execution and analysis, and the Director must have a solid knowledge of best practices related to email marketing and audiences.

She/he will be accountable for defining and leading a globally focused communication and content strategy that encompasses all three Embry-Riddle campuses. The Director will work directly with the Executive Director of Enrollment Marketing and Digital Strategy, the Vice President of Enrollment Management and campus enrollment Deans, in conjunction with the other EMDS Directors, to execute a variety of marketing and communication efforts. She/he is a creative problem solver who can work in a fast-paced environment and motivate a team to exceed goals, metrics and key performance indicators to ensure stakeholder satisfaction and a strong return on investment.

The Director of Enrollment Communication and Content Strategy will be a member of the Enrollment Marketing and Digital Strategy leadership team and will be a flexible, collaborative team player with a positive can-do approach. This position carries substantial independent responsibility, involves the prioritization of high-volume demands, and requires a broad range of abilities and the aptitude to exercise considerable judgement, initiative, discretion and independence. She/he will have strong data analysis and data visualization abilities with a keen focus on highlighting return on investment for the institution. She/he will demonstrate cross-functional expertise and the ability to thrive in a highly complex and fast-paced environment.

She/he must have demonstrated work experience in communication and content marketing as well as CRM expertise She/he will also be able to demonstrate work experience in researching, planning, organizing, coordinating, and completing major cross-functional initiatives, projects or presentations. She/he will understand how to attract multiple audiences such as high school students, online, adult learners, parents, high school counselors/teachers, etc. The Director will consistently evolve and adapt our Communication and Content and CRM initiatives to ensure we are reaching all targeted audiences.

This position will also collaborate, participate and, in some cases, lead committees involving all three campuses. Additionally, this position will support University-wide initiatives such as SIT 1, Enrollment Management Strategic Plan, amongst others.

  • Bachelor's degree in marketing, communications or business required. Master's degree preferred.
  • Analytical skills with an in-depth knowledge of information systems and technical expertise with Microsoft operating systems, Excel, PowerPoint, Word, Outlook/email, and Internet end-user applications.
  • At least four years of demonstrated work experience in communication strategy, email marketing, copywriting for print and digital media and utilization of a CRM is required for this role.
  • Demonstrated work experience in researching, planning, organizing, coordinating and completing major cross-functional initiatives, projects or presentations.
  • Encourages and expects others to think outside of the box and to be innovative and not limited by existing methods and procedures.
  • Develops and implements innovative and creative communication solutions to campus-specific enrollment challenges.
  • Proven ability to learn the business of stakeholders in order to effectively manage and prioritize own work and the work of those to whom the position reports.
  • Must have the ability to effectively juggle multiple tasks and competing priorities.
  • Must possess a strong attention to detail.
  • Excellent organizational and communication skills, both oral and written.
  • Must possess a professional attitude, positive spirit and high standards; unflappable in high-pressure situations.
  • Strong grasp and understanding of principles of writing and report preparation; spelling, grammar, punctuation.
  • The ability to work independently, use independent judgement and manage multiple priorities.
  • Self-motivated.
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