Marketing Communications Coordinator

Employer
Embry-Riddle Aeronautical University
Location
Florida, United States
Salary
Salary Not Specified
Posted Date
Aug 16, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Type
Full Time
Job Description

About Embry-Riddle Aeronautical University:

Embry-Riddle Aeronautical University is an independent, culturally diverse institution providing quality education and research in aviation, aerospace, engineering, and other related fields with residential campuses located in Daytona Beach, Florida and Prescott, Arizona. The University's Worldwide campus provides educational opportunities online and at approximately 130 locations throughout the United States, Asia, Europe, and Central/South America.

As the largest and most comprehensive aviation and aerospace-focused university in the world, Embry-Riddle is a unique institution. Over the past 90 years, the University has evolved with industry to break new ground and produce top-level graduates who serve the ever-changing needs of aviation and aerospace and other STEM-related disciplines. Embry-Riddle offers programs in seven primary fields of study including: Applied Science; Aviation; Business; Computers and Technology; Engineering; Safety, Security, and Intelligence; and Space.

For Academic Year 2020-21, there were over 10,700 undergraduate, graduate, and doctoral students that attended the University's residential campuses and approximately 32,700 students in total enrolled with the University around the world.

The Opportunity:

The Marketing Communications Coordinator is a vital member of the enrollment marketing team responsible for supporting the department in its initiatives to increase prospective student interest and enrollment.

The Marketing Communications Coordinator possesses strong project management skills, a keen attention to detail and an analytical mindset. They are responsible for the planning and tracking of a variety of projects for multiple university stakeholde rs to keep projects on task, within scope and on time . They will serve as a liaiso n to various clients and vendors to en sure all part ies are current on project lifecycle s. This position will collaborate with our team, other teams within Enrollment Marketing and Digital Strategy, project stakeholders and vendors to keep projects on track and lines of communication open, aided primarily by the use of our project management tool (Teamwork).

They will interface with the CRM Analyst and the Associate Director of Enrollment Communications to build reports and dashboards used to track the effectiveness of campaigns and initiatives. Using the data available, he/she creates monthly reports to be shared with university leadership showcasing the success of email communication flows and other initiatives.

The Marketing Communications Coordinator is responsible for maintaining online degree playbooks and other various databases and repositories of university communication information and assets. They will work independently to collect content to be featured across the university web pages and works with the web department to ensure content is updated regularly. Ensures information on third-party websites is robust and accurate.

Throughout the recruitment cycle, the Marketing Communications Coordinator will assist other members of the team as needed and on a variety of projects, initiatives and campaigns. Marketing Communications Coordinator should have a strong marketing and project management background, expertise with Microsoft Applications and a familiarity with Salesforce and Marketing Cloud.

Qualifications
  • Bachelor's degree in business, marketing, communications or related field is required. Master's degree preferred.
  • Strong project management skills, a keen attention to detail and an analytical mindset.
  • Experience with Microsoft operating systems, Excel, PowerPoint, Word, Outlook/email, and internet end-user applications. Familiar with Salesforce and Marketing Cloud.
  • At least three years of experience in a range of marketing mediums/platforms, including print, email, digital and social media. Ability to make sound editorial decisions and judgement calls based on prospective student recruitment lifecycle as well as university policies and goals.
  • Excellent interpersonal skills and the ability to interact with administration, staff, students, and alumni.
  • Ability to think outside of the box and to be innovative and not limited by existing methods and procedures.
  • Independent worker and self-starter who can successfully perform in a collaborative, team environment.
  • Highly organized, deadline-oriented and a skilled communicator.
  • Must possess a professional attitude and positive spirit and provide excellent customer service to co-workers, staff and other constituents.
  • Strong grasp and understanding of principles of writing and report preparation; spelling, grammar, punctuation.
  • Self-motivated but able to seek guidance and direction as necessary.

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