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Associate Vice President - University Marketing

Employer
Utah Valley University
Location
Utah, United States
Salary
Salary Not specified
Date posted
Aug 12, 2022

View more

Position Type
Executive, Other Executive
Employment Level
Executive
Employment Type
Full Time


Associate Vice President - University Marketing

Position Category: Executive

Summary:
Come work for Utah Valley University as the Associate Vice President (AVP) of Marketing.

This university is transforming higher education, helping all students to achieve success in work and life. With its open admissions policy and robust suite of student support and resources, UVU believes all students deserve the transforming benefits of higher education. The university is located in Utah County, touted for its thriving economy and high quality of life. UVU provides students a relevant, engaging, and flexible education to help them achieve their academic goals from certificates to associates, bachelor's and master's degrees.

As the AVP of Marketing for this innovative, forward-thinking, and student-centric university, you will be responsible for:
  • Developing and leading the annual marketing plan, strategy, and team
  • Identifying and planning differentiated and impactful marketing strategies/materials
  • Building, managing, and coaching a high-performing marketing team
  • Maximizing digital marketing channels to reach target audiences
  • Driving the implementation of marketing campaigns that meet university objectives and drive enrollment and student retention
  • Directing and supporting market research collection, analysis, and interpretation of market data for short- and long-term forecasts and reports
  • Working closely with internal partners to align enrollment, advancement, and marketing strategies
  • Managing marketing budgets and expenditures
  • Overseeing the creative teams to ensure and maintain a relevant and compelling university brand
  • Maintaining brand standards and ensuring compliance across all marketing and communications channels
UVU offers an excellent benefits package which includes a generous leave policy, 12 paid holidays, affordable medical and dental insurance options, life and AD&D insurance, tuition waiver (undergraduate resident) for employee and dependents and substantial employer contribution to a retirement plan.

Required Qualifications:
Graduation from a regionally accredited institution with either a bachelor’s, master’s or doctoral degree in a related field. A minimum of 10 years of recent experience in a related field within education, marketing, or communications in a strategic leadership role, including management of departments and programs.



Knowledge, Skills and Abilities:
Knowledge:
* Knowledge and experience in strategic marketing communication and planning.
* Knowledge and experience in managing budgets and personnel—holding them accountable for performance while maintaining a positive and healthy work environment.
* Knowledge in social media platforms and analyzing of data measuring impact.

Skills:

* Effective interpersonal, problem-solving, and decision-making skills.
* Experience as a media spokesperson.

Abilities:
* Ability to demonstrate leadership, communication skills, commitment to diversity and consensus building.
* Ability to interpret analytic data to make informed decisions and optimize returns on investment.

Preferred Qualifications:
Master’s and/or doctoral degree in a directly related field, along with agency and integrated team management experience or equivalent experience in in-house/client-side roles.

Physical Requirements:
Typical of an office environment. Requires travel.

Benefits Summary:
UVU offers an excellent benefits package which includes a generous leave policy, 12 paid holidays, affordable medical and dental insurance options, life and AD&D insurance, tuition waiver (undergraduate resident) for employee and dependents and substantial employer contribution to a retirement plan.

FLSA: Exempt

Pay Range: DOE

Advertisement Number: STA163822
Open Date: 08/10/2022
Review Start Date: 08/17/2022
Close Date: 8/31/2022
Open Until Filled: No

Special Instructions to Applicant: Priority consideration will be given to those who apply on or before the “review start date.” This advertisement is subject to close at any time.

To apply, visit: https://www.uvu.jobs/postings/29919

Employment decisions are made on the basis of an applicant’s qualifications and ability to perform the job without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age (40 and over), disability, veteran status, pregnancy, childbirth, or pregnancy-related conditions, genetic information, or other bases protected by applicable federal, state, or local law.



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