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Public & Content Communications Specialist

University of North Carolina, Wilmington
North Carolina, United States
Salary Not Specified
Posted Date
Aug 10, 2022

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Position Type
Administrative, Business & Administrative Affairs, Community Relations & Institutional Outreach
Employment Type
Full Time
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Posting Details

Posting Details

​Benefits of Working at UNCW

Want to become a soaring UNCW Seahawk and work at one of the best universities on the East Coast? Want to put your toes in the sand after a day of work? The University of North Carolina Wilmington offers a wonderfully vibrant university community along with a beautiful location just miles from the beach.

Employees of UNCW are provided a comprehensive benefits package as well as other programs, resources, policies, and practices that help to support a work/life balance. Our programs have been designed to provide a variety of choices to best fit your needs and the needs of your family. Full time employees are eligible for dental, vision and health insurance plans. Health insurance benefit plans eligibility begins on the first of the month following date of hire. Retirement plan contributions begin on the eligibility date following election and include employer contributions for either a defined contribution or a defined benefit plan. Optional disability plans are also available.

Full time employees are also eligible for up to three (3) paid waivers from the state and then UNCW provides an additional two waivers in the summer for classes taken only at UNCW including the application fee and book rental. In addition as a full time employee, UNCW offers a free membership to the Campus Recreation Center, free vaccine and booster shots offered on campus, meditation and yoga sessions, voluntary supplemental insurance coverages, pretax flexible spending accounts, 12 paid holidays, 24 hours of paid community service leave time, paid vacation and sick leave accrual and family medical leave after 12 months of continuous service

We also offer an abundance of training and development programs through our Dare to Learn Academy , Skillport , and the employee assistance program , many of which are offered free of charge.

Recruitment Range

$45,000 - $56,925

Vacancy Number


Position Title

Public Communication Spec

Working Title

Public & Content Communications Specialist

Competency Level



Student Life Assessment - 40030

Primary Purpose of Organizational Unit

The purpose of the Office of Student Affairs Assessment, Research, and Planning is to understand how the Division of Student Affairs at UNCW facilitates student learning and to provide ongoing assessment support for departments within student affairs. To this end, the office is committed to assessing student learning and those institutional conditions, student experiences, and psychological processes that influence its development. Included within this commitment are activities designed to provide continued support for departmental formative assessments, including trafficking, satisfaction, benchmarking, and other projects necessary for annual reporting.

Another purpose of the office is to address many of the institutional and divisional challenges facing the transition from understanding assessment as evaluative based on student opinions and attitudes (student satisfaction surveys, the value of service delivery surveys, etc.) to one grounded in a richer understanding of student learning, how to position this learning using language reflecting an outcomes-based approach to assessment, and how to market this new understanding to all campus constituents.


Student Life Assessment - 40030 College

College/School Information

University Information

The University of North Carolina Wilmington, the state’s coastal university, is dedicated to the integration of teaching, mentoring, research and service. Widely acknowledged for its world-class faculty and staff and continuously recognized at a national level for scholarly excellence and affordability, UNCW offers a powerful academic experience that stimulates creative inquiry and critical thinking and a community rich in diversity, inclusion and global perspectives.

A public institution with nearly 18,000 students, UNCW offers a full range of baccalaureate- and graduate-level programs, as well as doctoral degrees in educational leadership, marine biology, nursing practice and psychology; and many distance learning options, including clinical research, an accelerated RN-to- BSN program, an Executive M.B.A. program structured for working professionals, and the nation’s only bachelor’s degree program focused on coastal engineering.

The university’s efforts to advance research and scholarly activities have earned UNCW the elevated designation of “Doctoral Universities: High Research Activity” institution (R2 University) by the Carnegie Classification of Institutions of Higher Education.

UNCW has been part of the University of North Carolina System since 1969.

Location of Workplace

Main UNCW Campus

Brief Summary of Work for this Position

Brief Summary:
The Public Communication Specialist position will:
  • Multitask and prioritize the needs of the division’s departments.
  • Be responsible for creating engaging web content and strategic digital initiatives.
  • Monitor trends and emerging issues for digital platforms, especially in the context of higher education sites.
  • Participate in user research, training, and usability testing to continually improve the user experience, support the university’s strategic goals, and draft and engage end users with stories empowered by data.
Job description:
The range of duties will include:
  • Draft written and digital communication on behalf of the Division for press releases, newsletters, and any general divisional updates.
  • Edit web and other written communication.
  • draft /edit communication on behalf of the Vice Chancellor.
  • Consulting with division departments to interpret communication requirements and information needs.
  • Developing division departments’ front-end websites
  • Utilizing web content management systems and social media management systems.
  • Providing training and input to division departments developing strategic social media plans; working closely with departments to ensure proper content and messaging executed online is relevant to organizational goals.
  • Improving the user-experience by applying best practices and industry trends.
  • Overseeing and/or coordinating the collection, compilation, and analysis of online activity data.
  • Coordinating and assisting with the collection of departmental annual reports, research summaries, and strategic functions.
  • Creating and presenting predictive analytical reports and visualizations using graphic design tools such as Adobe Creative Suite and Dreamweaver.
  • Communicating complex and technical information to a wide variety of audiences whose core competency is not technological.
  • Evaluating and amending methodology and practice as needed after outcome review and stakeholder or peer consultation.
  • Assisting with the Division of Student Affairs’ on committees and other initiatives across the university.
Minimum Education and Experience Requirements

Bachelor’s degree; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Preferred education, professional skills and experience
  • Master’s Degree earned or in progress from an accredited institution in a relevant field
  • A proven background in web design or front-end development
  • Strong technological skills and/or the ability to learn various technologies
  • Experience in communicating technical information to non-technical audiences
  • In-depth knowledge of new web communication trends and products plays a critical role in the university’s web presence
  • Strong written communication skills
  • Experience with Web content management systems and social media management systems
  • Knowledge of graphic design software and tools such as Adobe Creative Suite, Photoshop, Illustrator, and Dreamweaver
  • Demonstrate knowledge of working with team members and end users to develop and implement best uses for the functionality of data
  • Excellent analytical, organizational, verbal, and written communication skills
  • Ability to develop and maintain a positive relationship with the university community, working as an effective team member in a multicultural environment
  • Ability to maintain confidentiality and high accuracy in reporting information
  • A collaborative and creative mindset and strong oral and written communication skills are required
Required Certifications or licensure



1.0 (40 hours per week)

Months Per Year

12 Months

Work Days

Monday - Friday

Work Hours

8:00AM – 5:00PM

Type of Position


Anticipated Ending Date if Time-Limited

Position Number


Job Posting Date


Posting Close Date


Number of Openings

Single Incumbent

Special Notes to Applicants

PLEASE NOTE : This posting will close at 11:59PM (Eastern time) on the posted closing date. To receive full consideration, please be sure you have fully completed the entire application, including the ‘Work History’ section, before you apply for this position. Failure to answer all required questions will cause the system to disqualify your application. Applications must be submitted through the online application system to be considered.

This position is being recruited at the Journey level. If no applicants apply who meet the required competency and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.

EEO Statement

At the University of North Carolina at Wilmington ( UNCW ), our culture reflects our values of inclusion, diversity, globalization, ethics and integrity and innovation and we are committed to providing equality of educational and employment opportunity for all persons without regard to race, sex (such as gender, gender identity, marital status, childbirth, and pregnancy), age, color, national origin (including ethnicity), religion, disability, sexual orientation, political affiliation, veteran status, military service member status, genetic information, or relationship to other university constituents – except where sex, age, or ability represent bona fide educational or occupational qualifications or where marital status is a statutorily established eligibility criterion for State funded employee benefit programs. UNCW believes that embracing the unique contributions of our faculty, staff and students is critical to our success and paramount in being recognized for our global mindset.

Eligibility for Employment

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. UNC Wilmington participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

External Link to Posting
Applicant Documents
Required Documents
  1. Resume
  2. Cover Letter
  3. Writing Sample
  4. List of 3 Professional References
Optional Documents Posting Specific Questions

Required fields are indicated with an asterisk (*).

  1. * How did you learn of this opportunity with UNCW? (2022)
    • UNCW Website
    • UNCW LinkedIn Page
    • UNCW Twitter Account
    • UNCW Employee Referral
    • UNCW Instagram Account (UNCW_jobs)
    • UNCW Job Alert
    • Chronicle of Higher Education
    • Diverse Issues in Higher Education
    • Glassdoor
    • Higher Ed Jobs
    • Hispanic Outlook
    • Indeed
    • Inside Higher Ed
    • North Carolina Job Network
    • Women in Higher Education
    • Craigslist
    • Other

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