(Remote) Director of Marketing-TL WVU Online-Provost Office

WVU Online is currently accepting applications for an Remote Director of Marketing.

About the Opportunity:

The Director of Marketing will help shape the overall narrative for WVU Online, Summer Term, Special Sessions, and Continuing Education by developing and executing a multi-channel marketing strategy, growing, and enhancing the subbrands of West Virginia University, and championing a culture of measurability and continuous improvement. The Director oversees and manages all marketing initiatives including email marketing, SEM, lead generation & nurturing, marketing automation, social media, digital advertising, website, and SEO. Additionally, they oversee internal and external communications including public relations, advertising, content marketing, social media, and newsletters. Reporting to and working closely with the Assistant Provost for Online Learning and Professional Education, the Director oversees all third-party marketing agency relationships to ensure successful execution of the marketing plan. The ideal candidate will be experienced and results-driven with a passion for marketing technologies and various marketing channels. This role will work closely with cross-functional teams to ensure consistency through all marketing channels while providing forward-thinking ideas to build and maintain a strong brand presence. Expertise in performance-based marketing, multi-factor attribution, research, and outstanding content creation is required. This is a remote position opportunity; however, regular visits to campus are required.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 37.5-hour work week
• 13 paid holidays ( staff holiday calendar )
• 24 annual leave (vacation) days per year
• 18 sick days per year
  (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits (this position is a benefits-eligible non-classified staff position)
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information ? Check out retirement health insurance benefits, retirement income, and FAQ’s.
• Wellness programs.

What you’ll do:

• Lead strategic marketing planning; design comprehensive program specific marketing plans, taking into consideration institutional image, message, and positioning; mission, goals, priorities and accomplishments of the University; the relationship between institutional marketing and the specific marketing objectives of key University colleges.
• Enrich and expand WVU Online, Summer Term, Special Sessions, and Continuing Professional Education communication vehicles and channels with special emphasis on current and emerging digital communications and social marketing engagement. Digital presence including institutional and program websites content and functionality, electronic communication campaigns, social media sites and all related updates, monitoring, optimization, and analytics.
• Proactively educates self in the university’s defining internal and external environment and strategies, which must guide all messaging. This involvement should include consistent attendance and active participation with all key strategic committees to understand evolving University trends and priorities.
• Own the marketing channel ecosystem and lead your team to develop engaging content and connect with prospective and current students on multiple social accounts, email marketing campaigns, SEO, websites, e[1]commerce, digital advertising, video, etc.
• Establish digital KPI's organizations, reports and dashboards, digital marketing best practices, governance, and processes.
• Lead site audits that examine user behavior and recommend changes to improve conversions.
• Run Google Display Ads and have expertise in lead generation.
• Analyze key performance indicators and adjust based on insights to drive lead acquisition.
• Oversees the supervision of personnel in the areas of web, social media, video, writing/content, graphics, and advertising. This includes work allocation, training, career development, enforcement of internal procedures and controls, and problem resolution; evaluate performance and make recommendations for personnel actions; motivate employees to achieve peak productivity and performance.

Qualifications :

• Bachelor’s degree in Integrated Marketing Communications, Communications, Business, Marketing, or Communications, or a related field or an equivalent combination of education and directly related experience.
• Master's preferred.

A minimum of five (5) years’ experience involving:

• Demonstrated leadership/supervision of marketing and communications staff.
• Experience with increasing responsibility in marketing, communications, and brand management.
• Proven success in the use of new media, and social networking sites (Facebook, Twitter, LinkedIn, Google+).
• Experience managing Paid Search/SEM campaigns in Google AdWords/Bing Ads.

A minimum of three (3) years experience involving:

• Digital agency management from RFP to selection to management to balancing annual marketing budget.

• The ability to travel to WVUs regional campuses and/or within the multi-state area is required.
• Google Adwords Certification.
• Experience with Salesforce Marketing Cloud.

At West Virginia University, we leverage our talents and resources to create a better future for our state and the world. As West Virginia's land-grant university, WVU has three campuses that touch each corner of the state. The WVU System includes 518 buildings on 15,880 acres, Extension Service offices in all 55 counties, ten experimental farms and four forests.

From the groundbreaking R1 research of our flagship campus in Morgantown to the career-oriented programs of WVU Potomac State in Keyser to the technology-intensive programs at WVU Tech in Beckley — the contributions of WVU employees directly impact the 1.8 million people of West Virginia every day, no matter their role or position.

Service, curiosity, respect, accountability, and appreciation are the core values that unite Mountaineers, inspiring one another to work tirelessly and support others as they seek to reach new heights. After all, when you're a Mountaineer, impossible is just another mountain to climb.

Creating an inclusive, engaged, and dynamic learning environment is core to WVU’s academic mission. We welcome candidates who can contribute a range of ideas, approaches and experiences.

To learn more about West Virginia University, visit go.wvu.edu . View current career opportunities at careers.wvu.edu .

West Virginia University is proud to be an Equal Opportunity employer and is the recipient of an NSF ADVANCE award for gender equity. The University values diversity among its faculty, staff, and students, and invites applications from all qualified applicants regardless of race, ethnicity, color, religion, gender identity, sexual orientation, age, nationality, genetics, disability, or Veteran status.