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Web and Digital Content Specialist, Professional Service Specialist 1

Rowan University
New Jersey, United States
Salary Not Specified
Posted Date
Aug 9, 2022

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Position Type
Faculty Positions, Communications, Digital Media, Administrative, Business & Administrative Affairs, Computer Services & Information Technology, Technology Administration/Other, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Type
Full Time
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Web and Digital Content Specialist, PSS1, AFT


The Web and Digital Content Specialist works closely with digital marketing and recruitment marketing colleagues in Rowan University's Division of Strategic Enrollment Management, and with university partners across the institution, to create and execute timely website and digital content projects with thoughtful, engaging content in keeping with the University's brand and messaging strategies.

The Web and Digital Content Specialist is a content creator, writer, and project manager who works closely with creative team members, web designers, other content strategists, and marketers to identify ways to streamline content, define content groupings to maximize user experience and to achieve strategic website goals. The Web and Digital Content Specialist is also responsible for applying key word and SEO strategy best practice.

The Web and Digital Content Specialist works closely with other website content producers, including external vendor partners, and website developers to ensure timely, collaborative website project management. Advocating for a “voice of the customer” perspective, the Web and Digital Content Specialist will advise on how to shape website content to best design compelling, successful user experiences that also align with the University's brand voice, strategic goals, and priorities.

Reporting directly to the Associate Director of Web Content & Strategy, this position supports digital content development across various channels, including external, internal, digital and social media, promoting the University to its many constituencies.

  • Collaborate with colleagues to leverage shared content.
  • Write and publish engaging content for the website. Edit, proofread, and improve upon submitted content, when necessary. Ensure brand consistency.
  • Optimize content according to keyword strategy and SEO best practices.
  • Review and edit content from University partners and internal team.
  • Collaborate with project teams to discuss plans and results.
  • Adhere to standards, processes, and best practices for content updates, creation, distribution, and repurposing.
  • Provide project management and content generation for new and existing university web properties.
  • Develop and edit webpages within university content management systems, choosing appropriate visuals and copyediting with attention to web writing best practices.
  • Identify key metrics required to evaluate content performance.
  • Assist the marketing team and other staff with ongoing campaigns, including but not limited to, social media, email strategy, and analytics.
  • Review websites to ensure accuracy and functionality, and works closely with supervision and unit liaisons to ensure site content production adheres to best practices.
  • Contribute to web documentation, including web standards, procedures, best practices, and style guides.
  • Maintain digital presence on multiple external lead generation and prospective student outreach websites and platforms.
Enhance, refine, and drive a consistent, compelling voice across channels
  • Contribute ideas and creative thinking into content that can be implemented quickly independently or collaboratively.
  • Contribute to a resource library of content and messaging standards to facilitate reusing content to match customer/regional needs.
  • Evaluate finalized copy for compliance with policies, style, and tone.
Measure and Learn
  • Keep internal portal tools updated with current digital versions of content published.
  • Seek and integrate student and stakeholder feedback and test results to optimize content and language.
  • Track content engagement to use in planning and future tactics.
  • Evolve content themes to continue to engage target audiences.
  • Knowledge of search engine optimization best practices and demonstrated website and keyword optimization skills
  • Experience in web-based communication and engagement
  • Strong experience in Microsoft Office; website content-management systems (HTML and CSS skills strongly desired)
  • Working knowledge of InDesign and Adobe Creative Cloud Suite
  • Knowledge of web accessibility and usability, internet trends, and programming functionality;
  • Working knowledge of social media analytics
  • Demonstrated commitment to staying current with web and digital best practices, and learning new technology skills and platforms
  • Outstanding writing and editing skills
  • Excellent project management and organizational skills
  • Experience working directly with clients and helping them achieve their content goals
  • Experience working with Google Analytics
  • Basic image editing experience
  • Web accessibility expertise preferred
  • Excellent interpersonal skills

  • Bachelor’s degree in marketing, business, communication, or related field, or an equivalent combination of education and experience with at least 2 years’ experience with demonstrated success in the web and digital content management, and/or related fields strongly preferred;
  • Four (4) years of professional experience in marketing, communications, or public relations
  • Working knowledge of MS Office, Drupal, WordPress or other CMS and content calendar application
  • Basic technical knowledge of HTML and online publishing
  • Knowledge of SEO and web traffic metrics
  • Familiarity with social media as part of the marketing mix
  • Agency copywriting experience
  • Higher Education experience
  • Experience with Asana, Basecamp, Teams, or other project management and collaboration tools a plus
  • Working knowledge of Internet Explorer, Google Chrome and Mozilla Firefox Web browsers, Windows OS and Macintosh OS;
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