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Assistant Athletic Director for External Relations - WVU Keyser

West Virginia University
West Virginia, United States
Salary Not Specified
Posted Date
Aug 10, 2022

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Position Type
Administrative, Business & Administrative Affairs, Community Relations & Institutional Outreach, Public Relations & Marketing (Campus), Alumni Affairs, Student Affairs, Athletics
Employment Type
Full Time
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Potomac State College (WVU Keyser), part of the West Virginia University system of campuses, located in Keyser, WV is seeking applications for an Assistant Athletic Director for External Relations.

The Assistant Athletic Director for External Relations reports to the Director of Athletics and is responsible for directing, planning, coordinating and implementing all external relations aspects of Intercollegiate Athletic Department – including, but not limited to marketing, promotions, communications/media plans, and initiatives for the athletic department.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:
  • 37.5-hour work week
  • 13 paid holidays ( staff holiday calendar )
  • 24 annual leave (vacation) days per year
  • 18 sick days per year
    (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
  • WVU offers a range of health insurance and other benefits (this position is a benefits-eligible non-classified staff position)
  • 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information ? Check out retirement health insurance benefits, retirement income, and FAQ’s.
  • Wellness programs
What you'll do:
  • Oversees the Athletic Department's strategic communications efforts, including public relations, athletic communications, social media and the athletics website
  • Will direct and implement elements of chosen initiatives and ensure a cohesive approach to brand awareness
  • Oversee all aspects of marketing and promotions plan for athletic events with a focus on increasing attendance at games and events
  • Will direct and supervise staff to plan, create, execute and be responsible for promotional activities, in-game assets, video streaming, content/operations, the general in-game environment and foster increased fan interaction resulting in an enhanced in-game experience.
  • Write, edit and design all publications/content for the Athletic Department.
  • Coordinate with the Director of Athletics on all fundraising initiatives and management of associated marketing/media initiatives to meet goals
  • Collaborate with administrative staff, coaches and College Departments (including Student Affairs, Marketing & Communications, Advancement, and Alumni Relations) in developing and implementing plans and initiatives
  • Assist with game management for home events
  • Responsible for intercollegiate athletics program reporting requirements to NJCAA and Region 20 and other sport and coach affiliated organizations (i.e. rosters, schedules, statistical data, etc.)
  • Review and nominate student-athletes, coaches and administrators for annual awards
  • Contributes to the overall success of the intercollegiate athletics program by performing all other essential duties and responsibilities as assigned by the Director of Athletics.
Qualifications :
  • Bachelor's degree required; Master’s degree preferred.
  • First Aid & CPR Certification preferred.
  • 1 year of experience with the following:
    • Oversight of external relations, athletic communications or sports information departments preferred
    • Coaching or playing at the collegiate level preferred
    • Working in a collegiate athletic department
  • Practical, working knowledge of NJCAA and Region 20 rules and regulations.
  • Strong organizational, interpersonal, verbal, and written communication skills are required.
  • Management and organizational skills are required.
  • Ability to compile data and prepare, write, and review reports is required.
  • Must have excellent computer skills with a working knowledge of Adobe Creative Suite, Microsoft Office, StatCrew, Front Rush and SIDEARM Sports, BlueFrame video streaming software, and video editing software.
  • Must have excellent social media skills and ability to use a wide variety of platforms.
At West Virginia University, we leverage our talents and resources to create a better future for our state and the world. As West Virginia's land-grant university, WVU has three campuses that touch each corner of the state. The WVU System includes 518 buildings on 15,880 acres, Extension Service offices in all 55 counties, ten experimental farms and four forests.

From the groundbreaking R1 research of our flagship campus in Morgantown to the career-oriented programs of WVU Potomac State in Keyser to the technology-intensive programs at WVU Tech in Beckley — the contributions of WVU employees directly impact the 1.8 million people of West Virginia every day, no matter their role or position.

Service, curiosity, respect, accountability, and appreciation are the core values that unite Mountaineers, inspiring one another to work tirelessly and support others as they seek to reach new heights. After all, when you're a Mountaineer, impossible is just another mountain to climb.

Creating an inclusive, engaged, and dynamic learning environment is core to WVU’s academic mission. We welcome candidates who can contribute a range of ideas, approaches and experiences.

To learn more about West Virginia University, visit View current career opportunities at

West Virginia University is proud to be an Equal Opportunity employer and is the recipient of an NSF ADVANCE award for gender equity. The University values diversity among its faculty, staff, and students, and invites applications from all qualified applicants regardless of race, ethnicity, color, religion, gender identity, sexual orientation, age, nationality, genetics, disability, or Veteran status.

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