CRM Communications Manager
About this Opportunity
Ball State University welcomes applications for a CRM
Communications Manager within Admissions in the Enrollment Planning
and Management division.
Inclusive Excellence Statement
At Ball State University, inclusiveness and freedom of expression
are a part of our enduring values and inform all of our efforts. We
encourage applicants to familiarize themselves with our Inclusive
to learn more about our commitment and to
identify how you might contribute to these efforts.
Benefits and Community
Length of Assignment
In collaboration with the Director of Admissions CRM and the
Admissions CRM team, support the Office of Admissions by building
and executing email and SMS campaigns using the CRM system in
support of student recruitment, event-related communications, and
internal communications; manage multiple projects simultaneously;
have a working knowledge of HTML / CSS to aid in design and system
troubleshooting; participate as a member of the Admissions
Bachelor’s degree from an accredited institution.
One year of related job experience; computer application and system
Basic understanding of HTML / CSS ; strong organizational and
communication skills; demonstrated ability to multi-task working
with deadlines and changing environments; ability to manage
multiple projects simultaneously.
Authorization to work in the US
Candidates for searches must have current authorization to be
employed in the U.S. without employer sponsorship.
Expert understanding of HTML / CSS, websites; experience writing,
digital, and web; solid understanding of technology, demonstrating
strong knowledge of CRM .
Experience with the Admissions CRM (Slate) solution utilized at
Ball State University. Experience in a university admissions or
Requires successful completion of a background check and education
Position Title(s) Supervised
Ball State University is an Equal Opportunity/Affirmative Action
employer that is strongly and actively committed to diversity
within its community. Women, minorities, individuals with
disabilities and protected veterans are strongly encouraged to
apply. All qualified applicants will receive equal consideration
for employment without regard to race, color, ethnicity, religion,
sex, sexual orientation, gender identity, gender expression,
national origin, age, disability, protected veteran status or any
other legally protected status.
About Ball State University
Ball State University is located in Muncie, Indiana, on an
attractive campus 45 miles northeast of Indianapolis. Approximately
22,000 graduate and undergraduate students enroll in one of eight
academic colleges that offer 120 undergraduate programs. We offer
more than 140 master’s, doctoral, certificate, and specialist
degrees, with many of them ranking among the best in the nation. We
engage students in educational, research, and creative endeavors
that empower our graduates to have fulfilling careers and
meaningful lives enriched by lifelong learning and service, while
we enhance the economic, environmental, and social vitality of our
community, our state, and our world.
AVP of Admissions:155110
Department Email or Phone Number
Duties & Responsibilities
Build, test, and deploy email and SMS campaigning designed to
increase inquiry, application conversion, and strengthen university
Edit and adapt existing campaigns by increasing available system
resources to strengthen the overall CRM strategy as communicated by
the Director of Admissions CRM .
Manage and ensure that each communication contains current
messaging/branding and is delivered to the proper recipients.
Collaborate with the Communications and CRM Teams to develop and
deliver comprehensive campaigns; including building or uploading
their associated recipient lists.
Support the maintenance, design, and creation of internal and
external user portal pages.
Manage multiple and competing priorities to ensure timely delivery
of critical projects; monitor and adhere to project production
schedules, communicate routing and thoroughly with supervisors, and
others about work progress.
Collaborate and coordinate with the Admissions Communications team
and University Marketing to ensure brand adherence.
Provide CRM system training to admissions staff and necessary
stakeholders in coordination with the CRM team.
Research and review communication analytics and data to determine
impact and success of campaigns.
Maintain a current knowledge of admissions practices and
Perform other related duties as assigned
Posting Detail Information
Number of Vacancies
Desired Start Date
Position End Date (if temporary)
Applications Accepted Through Date
Open Until Filled
Information regarding transcripts
The option to upload transcripts is available. Original, official
transcripts showing the highest related degree earned is required
at the time of hire (even if obtained at BSU). Degree verification
will be conducted.
Special Instructions Summary
Required fields are indicated with an asterisk (*).
- Cover Letter
- Undergraduate Transcripts
- Master's Transcripts