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Marketing Specialist - School of Graduate Studies and Continuing Education - 18680

University of Wisconsin-Whitewater
Wisconsin, United States
Salary Not Specified
Posted Date
Aug 9, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Type
Full Time
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The School of Graduate Studies and Continuing Education (SGSCE) seeks a marketing specialist who will contribute to strategy development and implementation of marketing projects in support of camps and conferences, non-credit programming, summer/winter sessions, and graduate programs. The marketing specialist will also collaborate with other campus units to develop and execute marketing plans for graduate programs and select undergraduate programs. These efforts include designing and implementing marketing strategies in line with the campus’ overall brand strategy. The marketing specialist supervises student workers.


The marketing specialist will collect, analyze, prepare, summarize, and disseminate data and trends relevant to ongoing or future marketing activities. The marketing specialist will assist in the design and implementation of digital advertising campaigns in coordination with University Marketing and Communications unit as well as the College of Business and Economics. In addition, the marketing specialist will be responsible for managing the maintenance and updating social media platforms, and directing the development of new media content for emerging platforms.

The marketing specialist is supervised by the Project Portfolio Manager.



· 2 years’ work professional experience with marketing or social media communication duties

· A bachelor’s degree in marketing, communications, or a related field

· Experience with developing and deploying social media content


· Experience in developing, implementing, and maintaining marketing plans

· Experience in developing, implementing, and disseminating marketing materials

· Experience with CRM platforms.

· Experience in collecting, analyzing, and disseminating data and trends relevant to marketing activities

· Experience in digital marketing strategy and evaluation of analytics

· Experience managing social media accounts and social media management software


· Willingness and ability to be an active participant in the following applicable safety rules and regulations including necessary training drills

· Ability to interact respectfully with people from diverse socioeconomic, cultural and ethnic backgrounds


Supports marketing projects and campaigns for the unit, while adhering to deadlines, brand identity standards, and budgets

· Collaborate with SGSCE staff, graduate program coordinators, the College of Business and Economics marketing staff, and University Marketing and Communications to implement new student recruitment strategies that are in line with the overall campus recruitment effort

· Contributes to research and implement best practices for digital, social media and print marketing

· Collects data analytics regarding marketing campaign response rate, return on investment, and website analytics

· Segments audiences, contributes to identifying marketing opportunities, evaluates competition, contributes to integrating marketing tactics, and measures marketing program results

· Contributes to strategy development, design and implementation of marketing projects in support of Continuing Education and graduate programs

· Analyzes market data to provide insight and make actionable recommendations

· Assists in conducting research to identify and define appropriate target groups and advises on media best suited to these markets

· Develops, edits, monitors, and provides feedback on digital content

· Updates and revises SGSCE social media platforms as needed/directed


Founded in 1868, UW–Whitewater is one of eleven comprehensive universities in a public higher education system that also includes two doctoral institutions and a statewide Extension. UW-Whitewater’s main campus is located in Whitewater, with a branch campus in Rock County, in the city of Janesville. Together, these campuses form a preeminent academic institution driven by the pursuit of knowledge, powered by a spirit of innovation, and focused on transforming lives. UW-Whitewater’s campuses are located conveniently near Milwaukee, Madison, and Chicago, and thus offer the advantage of beautiful small-town environments with easy access to the cultural and commercial opportunities of major metropolitan areas.

The Warhawk family — led by caring faculty and staff — is devoted to student success within a broad range of academic programs offered at the associate, bachelor, master, and doctoral levels. These include both on-campus and online programs, and span the disciplines, from the theoretical to the applied, and encompass study in the arts, business, education, humanities, natural sciences, social sciences, technology, and professional and interdisciplinary programs.

UW-Whitewater has a special mission within the UW System to serve students with disabilities and, as such, embraces the principles of universal design and is one of the most accessible campuses in the nation. The campuses have more than 200 student organizations and UW-Whitewater’s intercollegiate athletic teams compete at the NCAA Division-III level. UW-Whitewater is committed to seeking and sustaining a culturally and ethnically diverse campus environment, building a diverse faculty and staff with expertise and interest in serving students with diverse needs, backgrounds, ethnicities, abilities and other distinct characteristics in respectful, sensitive and understanding ways. The University of Wisconsin-Whitewater is an Equal Opportunity and Affirmative Action Employer, and actively seeks and encourages applications from women, people of color, persons with disabilities, and veterans.


The University of Wisconsin-Whitewater is part of the 13-campus University of Wisconsin System ( ).

Wisconsin Statute 19.36(7)(b) provides that applicants may indicate in writing that their identity should be kept confidential. In response to a public records request, the University will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful final candidate will be released. See Wisconsin Statute 19.36(7)(a).

Per Regent Policy Document 20-19, University of Wisconsin System Criminal Background Check Policy and UW System Administrative Policy 1275 Recruitment Policies, UW-Whitewater requires criminal background checks as a contingency to employment. A criminal background check will be conducted prior to an offer of employment. All final candidates must be asked, prior to hire, whether they have been found to have engaged in, are currently under investigation for, or left employment during an active investigation in which they were accused of sexual violence or sexual harassment. When obtaining employment reference checks, these same sexual violence or sexual harassment questions must also be asked.

The University of Wisconsin-Whitewater requires that all employees be active participants in following applicable safety rules and regulations including necessary training and drills.

For UW-Whitewater Campus safety information and crime statistics/annual Security Report, see . If you would like a paper copy of the report please contact the UW-Whitewater Police at 262-472-4660.


Well-qualified candidates can expect a starting annual salary within a range of $40,000-$50,000.

UW System employees receive an excellent benefit package. To learn more about the UW System’s comprehensive benefit package, review the UW System Employee Benefits Brochure .


University of Wisconsin-Whitewater does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources. UW-Whitewater is not an e-verify employer, therefore STEM extensions are not options for work authorization.


Applications received by Monday August 22, 2022 are ensured full consideration. Applications received after that date may be given consideration at the discretion of the search committee. The most qualified applicants will be invited to participate in the next step of the selection process.

If you have questions regarding this recruitment or if you are unable to complete the application online due to a disability or system problem, please contact us at (262) 472-1072 or .

For questions regarding this position, please contact:

Susie Feuerstein



Only complete application packages will be considered. This includes online submission of the following documents:
  • Cover Letter
  • Resume
  • Name and contact information for three professional references
  • Examples of Work
This Job ID is 18680.

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