Online Advertising Adjunct Lecturer

Classification Title:

Adjunct Lecturer

Job Description:

The Opportunity:

Join the faculty of U.S. News and World Report’s 5th ranked U.S. public university at an exciting time of growth and opportunity. The Department of Advertising within the College of Journalism and Communications seeks to find qualified instructors for: Multicultural Advertising. We are also building a pool for instructors who can teach Advertising Strategy, Advertising Research, Advertising Campaigns, and Mass Communication Ethics.

These positions are 100% online for both our in-residence and UF Online degree programs.

Our program offers courses in a traditional fall/spring format (16-weeks each) and one summer semester (12-weeks). Learn more about our program at: https://www.jou.ufl.edu/current-students/advertising-main/

Course:
ADV 3411: Multicultural Advertising

Course Description: A study of multicultural communities and the process of developing advertising and promotional tactics. This course will explore the methods of utilizing research data for developing and evaluating campaign development, while understanding the social, psychological, and cultural framework of diverse audiences.

Course Outcomes:
Upon successful completion of the course, students will be able to:

• Understand the key multicultural groups in the U.S.
• Gain basic understanding of culture and its influence in perception and behavior
• Leverage research data to distill powerful culturally relevant insights
• Develop rich and insightful descriptions of targets in the form of personas
• Develop a culturally nuanced creative brief
• Learn how to communicate to varying audiences
• Understand and effectively apply culturally relevant creative strategy to solve advertising problems

• Develop and/or adapt a campaign to effectively reach and influence multicultural segments
• Gain experience generating culturally relevant creative ideas as part of a team
• Develop presentation skills
• Constructively evaluate own work as well as the work of peers

Our Commitment to Diversity, Equity and Inclusion:

The College of Journalism and Communications understands the importance of diversity as a contribution to the industries of journalism and communication in our increasingly multicultural nation and globalized marketplace. We value diversity and the development of competence in intercultural communication and behavior for all who are a part of our College, industry and society. We are committed to incorporating diversity and inclusiveness in our faculty, staff, students, curriculum, research, immersion properties and culture.

Basic Instructor Expectations:

The instructor will manage ADV 3411 for our UF Online students. The course shell has already been designed with course designers in UFO. The candidate/SME should then be available to teach this course in the Spring 2023 and future semesters.

• Prepare all course materials prior to the start of each semester.
• Meet Quality Assurance standards for course design.
• Take ownership of course material and make updates to content and assignments to ensure the information is current and accurate.
• Proactively engage with students throughout each week through meaningful activities that promote student academic growth.
• Engage with students in a professional and respectful manner. Promote a positive learning environment.
• Provide individualized, supportive and meaningful assignment feedback to further student learning.
• Provide students with clear assignment expectations including directions, rubrics and samples if necessary.
• Reply to student and staff inquiries within 48 hours.
• Grade all student work within 10-days of the assignment’s due date or within 10-days of the submission date if the assignment was submitted late.

About UF Advertising Department

The UF Advertising Department serves over 600 undergraduate students both in-residence and online. To learn more about UF Advertising Department, visit: https://www.jou.ufl.edu/current-students/advertising-main/

About the College of Journalism and Communications (CJC)

The College of Journalism and Communications has 74 full-time faculty members, 87 full-time staff and approximately 500 other classifications including but not limited to: Graduate Assistants, Post-Doc Associates, Adjunct Instructors, Student Assistants, and Other Personnel Services (OPS).

CJC has a total of four undergraduate academic departments: Advertising, Journalism, Public Relations, and Media Production, Management and Technology. In addition, the College is home to: The Brechner Center for Freedom of Information, Center for Public Interest Communications, STEM Translational Communication Center, Consortium on Trust in Media and Technology, Graduate and Research Division, The Agency, Division of Media Properties, and many support services.

To learn more, visit: https://www.jou.ufl.edu/

About the University of Florida

The University of Florida is a member of the Association of American Universities, is categorized in the Carnegie Commission’s top tier of research universities and is ranked #5 among public universities by U.S. News and World Report. UF has a student body of over 55,000 who come from all 50 states in the United States and more than 100 countries. The university and greater Gainesville communities enjoy a diversity of cultural events, restaurants, year-round outdoor recreational activities, and social opportunities.

Expected Salary:

$3,300 per course; commensurate with experience

Minimum Requirements:

Bachelor’s Degree required

Preferred Qualifications:

• Bachelor’s Degree required. Master’s degree a plus.
• Minimum three years professional experience in a directly related field (advertising, marketing, public relations, etc.) and/or teaching experience in higher education in a directly related field.
• Diversity and inclusion make our program stronger, and so we seek applications and nominations from a broad spectrum of individuals, including women, veterans, persons of diverse backgrounds and persons with disabilities.

Special Instructions to Applicants:

Please submit the following materials with your application.

1. Cover Letter (Required)
2. Resume or CV (Required)

The final candidate will be required to provide official transcript to the hiring department upon hire. A transcript will not be considered "official" if a designation of "Issued to Student" is visible. Degrees earned from an education institution outside of the United States are required to be evaluated by a professional credentialing service provider approved by National Association of Credential Evaluation Services (NACES), which can be found at http://www.naces.org/

If an accommodation due to a disability is needed to apply for this position, please call 352-392-2477 or the Florida Relay System at 800-955-8771 (TDD). Hiring is contingent upon eligibility to work in the US. Searches are conducted in accordance with Florida's Sunshine Law.

This position is open until filled. Application review will begin immediately and continue until the position is filled.

Health Assessment Required: No