Digital Marketing Specialist (Public Affairs/Communications Specialist II), Strategic Communications

Digital Marketing Specialist (Public Affairs/Communications Specialist II), Strategic Communications
California State University, San Bernardino


Job No: 516465
Work type: Staff
Categories: Unit 9 - CSUEU - Technical Support Services, Administrative, Probationary, Full Time

About CSUSB

California State University, San Bernardino is a preeminent center of intellectual and cultural activity in Inland Southern California. Opened in 1965 and set at the foothills of the beautiful San Bernardino Mountains, the university serves more than 20,000 students each year and graduates about 4,000 students annually. CSUSB reflects the dynamic diversity of the region and has the most diverse student population of any university in the Inland Empire. Seventy percent of those who graduate are the first in their families to do so.

At CSUSB, you can:

• Build your future
• Work with the best
• Be your authentic self
• Focus on you
• Make a lasting impact
• Work for a purpose that is greater than your own
• Bring everything you are, become everything you want

Department Summary

The Office of Strategic Communication (OSC) is responsible for leading and managing the university's marketing, public relations and media relations activities to advance the university's mission, core values, and strategic directions. The OSC is challenged to develop a top-flight external relations and internal communications program targeting the institution's diverse constituencies and to develop successful marketing and public relations efforts that enhance the image and visibility of California State University, San Bernardino (CSUSB). By promoting the strengths and accomplishments of CSUSB to regional, national and international audiences the OSC plays a critical role in advancing the University and cementing CSUSB's reputation as a preeminent center of intellectual and cultural activity in Inland Southern California.

Required Application Materials

All applicants must submit a letter of interest or cover letter.

Job Summary

The Digital Marketing Specialist will work under the general direction of the Senior Digital Creative Content Strategist and the Director of Strategic Communication & Brand Management to proactively promote CSUSB through the development of digital content. The incumbent will work collaboratively on all aspects strategic planning, implementation, and continuation of multi-channel communications and marketing strategies. The incumbent will be responsible for creating, scheduling and publishing digital marketing content to support the daily operations of the Strategic Communication team.

Responsibilities include but are not limited to:

• Provide daily support and develop content for Strategic Communication social media initiatives.
• Coordinate, schedule and track day-to-day digital content publishing schedules for a variety of media channels throughout the office as they relate to the overall marketing and communication strategies.
• Develop content for a variety of digital marketing campaigns.
• Work collaboratively with Strategic Communication team to concept and plan future marketing initiatives including all aspects of strategic planning, implementation, and continuation of multi-channel communications and marketing strategies.
• Use independent judgment to make decisions, interpret, and apply a wide range of strategies to enhance social media and marketing efforts.
• Maintain project management system to keep projects current with status and publishing schedules.
• Maintain databases and scheduling systems to publish digital content.
• Plan and implement creative programs and campaigns to grow audiences across all platforms.
• Facilitate and maintain University YouTube channel.
• Write, edit copy and proof written materials.
• Proofread and edit copy updates to ensure brand values are clearly communicated.
• Meet production schedules and deadlines.
• Lead and provide guidance to digital content student assistants.
• Monitoring impact of YouTube and videos outreach by tracking metrics and analyzing effectiveness of campaigns in effort to maximize results.
• Prepare reports and presentations as required.
• Monitor marketing initiatives and key performance indicators.
• Attend CSUSB committees/meetings as needed to provide support for developing messaging strategies.
• Collaborate with university personnel to ensure marketing efforts contribute to style standards and best practices for our internal and external markets.
• Monitor office email accounts. Route and respond to inquiries as needed.
• Contribute to CSUSB's vision of being the academic leader in customer service through quality, commitment, courtesy and teamwork.
• May provide lead work direction.
• Other job-related duties as assigned.

Employment Status: Full-time, Probationary, "exempt" position (with the possibility of converting to permanent).

Application Review Deadline: This position will remain open until filled. The initial review of applications will begin on August 8, 2022.

Work Schedule

Monday through Friday from 8:00 am to 5:00 pm, weekends and evenings may be required.

Key Qualifications

• Strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles.
• Ability to keep abreast of public policy and public affairs issues.
• Working knowledge of protocols and institutional etiquette related to public and media relations.
• Basic knowledge and understanding of media outlets including print, television, and radio. Ability to work with the media for the coverage of events.
• Working knowledge of applicable software packages.
• Ability to appropriately handle sensitive and confidential information.
• Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, and marketing.
• Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
• Working knowledge of copyright and other applicable laws pertaining to publications and the media.
• Thorough knowledge of web communication techniques, vehicles and formats. Ability to effectively use web technology to achieve communication goals.
• Ability to analyze and select pertinent facts and integrate them into communication vehicles.
• Strong story development and journalistic writing skills, as well as advanced editorial skills. Knowledge of interview techniques and the ability to define and deliver media messages.
• Working knowledge of marketing and techniques and methods. Ability to apply market research to identify communication needs and target audiences.
• Ability to apply appropriate statistical techniques and methods to research information.
• Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills.
• Ability to provide lead work direction.

Education and Experience

• Bachelor's degree (or equivalent) in mass communications, marketing, or related field with at least two years of related professional or technical experience.

Preferred Qualifications

• Thorough knowledge of social media and digital marketing general practices, including experience developing and managing social media campaigns.
• Ability to organize and plan work and projects including handling multiple priorities.
• Ability to make independent decisions and exercise sound judgment.
• Ability to compile, write, and present marketing reports and communication plans.
• Ability to work cooperatively with a diverse campus community.
• Demonstrated ability to understand and become conversant with complex issues.
• Experience in a marketing / public relations agency environment.
• Demonstrated ability to establish and maintain effective working relationships within and outside the work group and serve as a liaison for the organizational unit.
• Ability to build and maintain strong working relationships with staff and students.
• Well-developed organizational skills to work on multiple projects simultaneously in a deadline-driven environment.
• Must be able to maintain a friendly attitude during stressful conditions.
• Must be able and willing to take direction.
• Ability to produce in a fast-paced work environment.
• Be willing to take advantage of professional development learning opportunities.
• Prior experience or proficiency with Apple computers.
• Working knowledge of university organizational policies, rules, regulations, procurement, purchasing.
• Experience in a higher education development or marketing setting is preferred.
• Passion for California State University, San Bernardino.

Salary

Anticipated Hiring Range: $3,515 - $6,358 per month

Classification Hiring Range: $3,515 - $6,358 per month

Statement of Commitment to Diversity

In our commitment to the furthering of knowledge and fulfilling our educational mission, California State University, San Bernardino seeks a campus climate that welcomes, celebrates, and promotes respect for the entire variety of human experience. In our commitment to diversity, we welcome people from all backgrounds, and we seek to include knowledge and values from many cultures in the curriculum and extra-curricular life of the campus community. Our commitment to work toward an environment that values diversity requires that we create, promote, and maintain activities and programs which further our understanding of individual and group diversity. We will also develop and communicate policies and promote values which discourage intolerance and discrimination.

The concept and dimensions of diversity are to be advanced and incorporated into every aspect of university activity, including student life, the curriculum, teaching, programs, staffing, personnel training practices, research, community services, events, and all other areas of university endeavor.

Dimensions of diversity shall include, but are not limited to, the following: race, ethnicity, religious belief, sexual orientation, sex, gender identity, gender expression, ability, socioeconomic status, cultural orientation, national origin, and age.

The implementation of the Commitment to Diversity will rest with the university as a whole. The president, in addition to a personal commitment and involvement, may use the University Diversity Committee, campus administrators, faculty, staff, and students as well as other members of the campus community to implement effectively the philosophy and intent of this statement.

Supplemental Information

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.

The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

California State University, San Bernardino is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status.

This position may be "Designated" under California State University's Conflict of Interest Code. This would require the filing of a Statement of Economic Interest on an annual basis and the completion of training within 6 months of assuming office and every 2 years thereafter. Visit the Human Resources Conflict of Interest webpage link for additional information: http://hrd.csusb.edu/conflictInterest.html

This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096)



To view full description and to apply, visit: https://www.csusb.edu


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