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Digital Engagement Coordinator

Employer
Lake-Sumter State College
Location
Florida, United States
Salary
Salary Not Specified
Posted Date
Jul 23, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Digital Media, Professional Fields, Social Work & Human Services, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Type
Full Time
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General Summary

Lake-Sumter State College delivers student success through personal attention and flexible pathways leading to rewarding careers and higher wages.

We are committed to:
  • Caring about each individual student, our peers, and our community;
  • Communicating to ensure clarity and transparency,
  • Collaboration, knowing that the best possible outcomes are ensured when there is a sharing of ideas, and
  • Celebrating our successes - our students, our staff and our community partners!
We invite you to join us in our commitment to student success!

As a key member of the Strategic Communications team, the Digital Engagement Coordinator will implement the strategies and initiatives of Lake-Sumter State College’s digital and social media plan creating compelling content and opportunities for meaningful engagement. The Coordinator will be relied upon for expertise in technical skills, knowledge, and judgment related to the latest digital marketing strategies and tools.

Responsible for demonstrating LSSC's values of learning, people, student success, forward thinking, commitment to excellence, accessibility, diversity, partnerships, and sound management practices.

Principal Duties & Responsibilities

1. Design and implement a robust digital and social media strategy to align with College business needs, marketing strategies, and goals, that shares the stories of the LSSC brand and engages target audiences.

2. Contribute to setting paid and organic social media strategy for the university with the primary goal of growing engagement with prospective student audiences and their influencers

3. Working with the Director, remain current with trends in social media, making recommendations for content strategy on existing channels, and/or creation of presence on new channels

4. Strategize a sustainable balance of actionable, shareable, engaging, cutting-edge content per channel that builds and strengthens the university’s audiences

5. Maintain paid campaigns

6. Work with other communicators across campus to ensure all university social media channels are following best practices and working to grow their audiences

7. Build and maintain a content calendar

8. Trains and advises on running effective social media campaigns for departments to establish consistency of communications

9. Communicate with followers, respond to queries in a timely manner and monitor customer reviews.

10. Write manage and edit website content

11. Assist in the research and development of written content for the College's print and digital marketing materials, including web content, in support of the department's content marketing strategy.

12. Provide frequent and regular reporting on campaign metrics

13. Performs other duties as required.

Qualifications

Minimum Education: AA/AS degree and coursework and/or certifications in digital content design and social media advertising.

Minimum Experience: A minimum of 3 years of relevant experience ; Experience in digital marketing preferred

Knowledge, Skills & Abilities Required
  • Familiarity with social media scheduling software and deep knowledge of social media platforms is required.
  • Up to date on the latest trends and developments in social media marketing and apply to efficiently and effectively communicate/complete assigned projects.
  • Strong understanding of, and effectively communicate through, visual storytelling, branding, digital marketing
  • Ability to think strategically about the University’s brand identity and marketing strategies and successfully apply creative process to communicate same to diverse and varied audience
  • Collaborative approach to project management and participation
  • Ability to work both independently and collaboratively as a team member
  • Ability to manage multiple projects, prioritize changing needs, and make appropriate decisions, while meeting tight deadlines.
  • Strong attention to detail and an attitude of proactivity
  • Promote a common purpose consistent with stated College goals and demonstrate a commitment to students and the learning environment.
  • Possess the knowledge of general written standards and procedures utilized, and have the ability to read, interpret, and follow procedural and policy manual related to the job tasks.
  • Demonstrate the ability to respond to supervision, guidance and direction in a positive, receptive manner and in accordance with stated policies.
  • Provide quality customer service by creating a welcoming and supportive environment.
  • Present a professional image in word, action and attire.
  • Demonstrate professionalism in dealing with a diverse population while understanding and respecting each other’s view of the world, personalities and working styles.
  • Conduct oneself in a manner consistent with the College’s standards of ethical conduct.
  • Apply effective techniques to create working relationships with others to achieve common goals; successfully communicates and collaborates with others to achieve goals.
  • Demonstrate skills necessary to look at situations and processes critically to make recommendations for improvement.
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