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Communications Specialist

College of the Mainland
Texas, United States
Salary Not Specified
Posted Date
Jul 25, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Public Relations & Advertising, Professional Fields, Social Work & Human Services, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Type
Full Time
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Position Details

Position Information

Posting Number AS255P Position Title Communications Specialist Contract Length 12 months Class Summary
We are looking for a full-time Communications Specialist. Responsibilities for this position would primarily focus on managing and growing our social media accounts but will also support a variety of internal and external communications efforts throughout the Marketing and Public Affairs department and across the College.
The ideal candidate needs to be a creative content crusader—someone who loves to curate effectively written content for which our target audiences can connect and is a natural storyteller. This individual should be able to identify and implement proven social media methods for increasing engagement. They will need to be able to own and execute all aspects of social media content marketing—from developing a content calendar, collaborating with content contributors and stakeholders across campus and curating engaging static, multimedia and student-generated content that delivers results. Additionally, the ideal candidate should be a strong copywriter and possess experience with writing press releases, feature stories and marketing / web copy. They should also be proficient in AP writing style.
The Marketing and Public Affairs department is a high-volume area that carries significant responsibilities at this College. The team comprises highly creative and collaborative individuals who are self-driven but also thrive in a team dynamic. The ideal candidate is a mover and shaker. They know how to multitask, effectively manage time, projects and volume while always looking for a great opportunity to enhance our students’ experience or the brand of the College.

Candidates Eligible to Apply Internal/External Position Type Exempt Staff Employment Status Full Time Position Funding Type Regular

Posting Detail Information

Minimum Education/Training/Experience
Minimum of a Bachelor’s degree in Communications or Marketing, or a related field, and a minimum three years of related business experience in social media account management, content marketing planning, curation and implementation; Equivalent combination of other education and work experience will be considered.

Preferred Education/Training/Experience
None Minimum Knowledge & Skills
Demonstrated writing and editing skills

Strong verbal and interpersonal communication skills, as well as the ability to build strong relationships with administrators, faculty members, students & staff, to generate story ideas for social media channels

In-depth knowledge of Facebook, Twitter, Instagram, YouTube and LinkedIn; Experience with additional platforms such as SnapChat and TikTok are a plus

Must possess knowledge of trends, best practices in social media and digital engagement.

Demonstrated ability to use social media to communicate effectively with diverse audiences is essential

Experience with creative tools such as Photoshop and Canva, as well as social media management tools such as HootSuite

Demonstrated writing for business ability

Proven ability to work in a team context and to set priorities, manage and complete projects on time and be able to manage multiple initiatives/projects at once

Must be able to develop performance reports for leadership.

Must be able to work on campus

Ability to effectively manage projects and multiple tasks, deadlines, etc. Preferred Knowledge & Skills
Bilingual in reading and writing in Spanish is a plus Licensing/Certification Requirements
None Job Duties
Content Creation
Planning, creation and editing of written, video and photo content that is engaging and effectively reaches the College’s target audiences.
Creates digital graphics such as banners, custom images, icons, ads and photos for daily social media content and campaigns
Produce and host live streamed events on Facebook, Instagram, Twitter, etc. that align with institutional priorities.
Attend school events, take photos and post timely content on social media
Collaborate in developing content with students and employees across campus
Provide consultation to other departments on social media best practices and assistance with their social accounts
Collaborate with Student Ambassadors to develop student-generated social media content.
Works collaboratively across the college to implement new storytelling strategies through social media
Maintain unified brand voice across different social media channels.
Identify target audiences, monitor the College’s social media accounts and offer constructive interaction with users
Content Calendar
Implement a content editorial calendar to manage content and plan specific, timely marketing initiatives.
Social Media Campaigns
Develops social media micro campaigns that exceed intended goals set by Marketing department
Create paid social media campaigns to promote College initiatives
Produce metrics to measure the success of social media campaigns.
Optimize content strategies and tactics based on platform performance, using a combination of paid and organic campaign efforts
Responsible for monitoring, developing, and administering social media content designed to engage users and create an interactive relationship between various audiences and the College.

Internal and External Communications
Supports the conceptualization and implementation of various communications strategies by department
Managing COM Weekly internal newsletter (finding, placing content and distributing by deadline)
Developing internal employee communications
Help create marketing messaging for campaigns, etc.
Media pitching
Press release writing
Supporting communications officer with various duties
Evaluation and Reporting
Monitor effective benchmarks for measuring impact of social media campaigns.
Develop and deliver performance reports to Executive Director of Marketing
Make recommendations for new strategies or iterations to existing ones to yield better performance with social media efforts Physical Requirements
None Minimum Salary Range $52,559 Mid Point Salary Range . Maximum Salary Range $65,699 Posting Open Date 07/25/2022 Posting Close Date Posting Will Be Open Until Filled Yes Special Instructions to Applicant
Please NOTE : All applications must contain complete job histories, which include job title, dates of employment (month/year), name of employer, supervisors name and phone numbers and a description of duties performed. If this information is not submitted, your application may be considered incomplete. Applications with “See attached” or “See resume” will not be accepted in lieu of a complete application. Omission of data can be the basis for disqualification; you may state “unknown” for any incomplete fields. A scanned copy of unofficial transcript(s) must be attached to the online application.

EEO Statement

College of the Mainland is an affirmative action/equal opportunity institution and does not discriminate on the basis of race, color, sex, age, national origin, religion, disability or veteran status.

College of the Mainland does not discriminate on the basis of disability in the recruitment and admission of students, the recruitment and employment of faculty and staff, and the operation of its programs and activities, as specified by federal laws and regulations within Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990 and 1992.

Quick Link to Share for Direct Access to Posting Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Do you have a Bachelor's degree in Journalism, Public Relations, Marketing or directly related field.
    • Yes
    • No
  2. * What is the highest level of education attained?
    • GED
    • High School Diploma
    • Associates Degree
    • Bachelors Degree
    • Masters Degree
    • PHD
  3. * Bilingual communication (English/Spanish) is a plus. Are you fluent in both languages (speak, read, write)?
    • Yes
    • No
  4. * Do you have a minimum of 3 years relevant experience in this type of position?
    • Yes
    • No
Documents Needed to Apply
Required Documents
  1. Resume
  2. Cover Letter
  3. Transcripts (1 of 3)
Optional Documents
  1. Letter of Recommendation
  2. Media File
  3. Portfolio
  4. Additional Transcripts (2 of 3)
  5. Additional Transcripts (3 of 3)
  6. Licensure/Certification

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