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Assistant Vice Chancellor for Enrollment Services & Admissions Director

University of Wisconsin-Parkside
Kenosha, Wisconsin
Posted Date
Jul 25, 2022

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Position Type
Administrative, Academic Affairs, Academic Administration, Business & Administrative Affairs, Development & Advancement, Student Affairs, Academic Advising & Academic Support Services, Admissions, Enrollment, Retention & Registrar, Executive, Executive Directors, Other Executive
Employment Level
Employment Type
Full Time
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The University of Wisconsin-Parkside seeks a strategic, creative, and collaborative leader to serve as the Assistant Vice Chancellor for Enrollment Services & Admissions Director (AVC). Reporting to the Vice Chancellor for Student Affairs & Enrollment Services, the AVC will provide strong leadership, strategic direction, and fiscal oversight for the areas of Scholarships & Financial Aid, Registrar’s Office, and Military & Veterans Success Center, and will provide direct operational oversight for the Office of Admissions. The AVC will have primary responsibility for advancing UW-Parkside’s enrollment management goals in alignment with the university’s mission, vision, and strategic plans. With the support of the Chancellor, Provost, and VC for Student Affairs & Enrollment Services, the AVC will work collaboratively with senior leadership to develop and sustain a campus-wide enrollment management philosophy/culture that integrates all aspects of recruitment, retention, and persistence in support of enrollment growth and student success.

The AVC serves as a member of the Student Affairs & Enrollment Services leadership team and will have a seat on the Chancellor’s Cabinet and Provost’s Academic Cabinet. The AVC will work closely with the four College Deans, Vice Provost for Academic Affairs, Assistant Provost for Student Success, Director of Housing & Residence Life, Associate Director for Orientation & First Year Programming, University Marketing Manager, International Student Services/Study Abroad Manager, and other key campus stakeholders. Additionally, the AVC serves as the university’s chief enrollment officer and as such is designated to represent UW-Parkside at the UW System level on the Senior Strategic Enrollment Officers council.


Executive Summary

The University of Wisconsin-Parkside serves approximately 4,300 undergraduate and graduate students and offers over 51 undergraduate majors, 87 minors / certificates, and 16 graduate degrees. The university is structured with four academic colleges: Arts & Humanities; Business, Economics & Computing; Natural & Health Sciences; and Social Sciences & Professional Studies. The campus community is comprised of over 311 faculty/teaching staff and 168 university staff. Situated in the southeast corner of Wisconsin, the campus sits 2 miles from the shore of Lake Michigan on 700 beautiful acres of land along the 1-94 corridor halfway between Chicago, IL and Milwaukee, WI. UW-Parkside is one of 13, four-year universities in the University of Wisconsin System.

The Assistant Vice Chancellor for Enrollment Services & Admissions Director (AVC) reports to the Vice Chancellor for Student Affairs & Enrollment Services and provides direct oversight and strategic direction to the areas of Admissions, Military & Veterans Success Center, Registrar’s Office, and Scholarships & Financial Aid. The AVC is responsible for developing and implementing the university’s strategic enrollment recruitment plan through coordinated, data-driven marketing, recruitment, and yield strategies, and for integrating all aspects of recruitment, retention, and persistence into a seamless enrollment management philosophy/culture that positions UW-Parkside for long-term growth and future success.


Role of the Assistant Vice Chancellor for Enrollment Services & Admissions Director

The Assistant Vice Chancellor for Enrollment Services & Admissions Director will have the following responsibilities/job duties:

  • Provide leadership and guidance related to unit operations, budget management, technology, and strategic planning for the units of Admissions, Military & Veterans Success Center, Registrar’s Office, and Scholarships & Financial Aid. Provide direct supervision to Admissions Associate Director - Operations / CRM Administrator, Admissions Associate Director - Recruitment, Campus Visit Coordinator, Veterans Services Manager, Director of Scholarships & Financial Aid, and Registrar. Develop, execute, and evaluate a coordinated program of recruitment from initial inquiry to matriculation for all student demographics (undergraduate, graduate, special, international, and adult). Work collaboratively with senior leadership to develop a campus-wide enrollment management philosophy/culture that integrates all aspects of recruitment, retention and persistence to support student success. Responsible for the development, on-going evaluation, and future revisions of the university’s strategic enrollment management plan. Develop, in collaboration with University Marketing, a clear and comprehensive student communication plan from inquiry through graduation. Analyze inquiry and application trends to identify potential opportunities for advancement or efficiency; monitor admissions activities and processes through analysis of key performance indicators. Use data and predictive analytics to enhance recruitment strategies, yield management, forecasting and operational efficiencies. Develop and implement institutional admissions/enrollment plans and activities for both undergraduate and graduate programs in concert with academic stakeholders. In collaboration with Director of Scholarships & Financial Aid, Vice Chancellor for Finance & Administration, and Vice Chancellor for Advancement, monitor aid distributions and explore expansion of aid opportunities. Oversee the development and administration of unit budgets, ensuring expenses are aligned with strategic priorities. Maintain close working relationship and open communication lines with members of the Chancellor’s Cabinet, Provost’s Academic Cabinet, Student Affairs & Enrollment Services Leadership Team, Institutional Research Office, and University Marketing.

Expectations and Opportunities for Leadership

  • The Assistant Vice Chancellor for Enrollment Services & Admissions Director has the opportunity to help define the role and create a blueprint for how the institution views enrollment management. It is anticipated that the AVC will develop and co-lead an enrollment management council that will focus on the student experience from inquiry through graduation.
  • As a member of the Chancellor’s Cabinet, the AVC will be expected to provide regular enrollment updates, share key performance indicators, and provide expert insights into the policies and practices that will enhance enrollment and student success.
  • As a member of the Provost’s Academic Cabinet, the AVC will be expected to work collaboratively with the College Deans, Vice Provost for Academic Affairs, and Assistant Provost for Student Success in the development and marketing of academic programs. Additionally, the AVC will routinely share feedback from students and staff regarding challenges/barriers that are impeding student success in an effort to make positive systematic changes as needed.
  • As a member of the UW System Senior Strategic Enrollment Officers (SSEO) council, the AVC will represent UW-Parkside in system-wide discussions/decisions that impact the recruitment and enrollment of students. The UW System administers a system-wide electronic admissions application platform and sends the data to the campuses on a daily basis. System-wide decisions related to application fees, application periods, and placement/test score requirements are made with input from the SSEOs, Provosts, and Chancellors.
  • As a member of the Student Affairs & Enrollment Services Leadership Team, the AVC will work collaboratively with the VC for Student Affairs & Enrollment Services, Dean of Students, Executive Director of Advising & Academic Support, and the Executive Director of Student Development & Engagement to shape the strategic direction of the division with the primary goal of creating a supportive and inclusive environment for student success.


Professional Qualifications and Personal Qualities

The successful candidate will possess most, if not all, of the following qualities or abilities:

  • A hands-on leader with a strong, data-driven approach to enrollment management and passion for student success. Possesses a high level of knowledge and skills related to all areas of enrollment management including admissions operations and recruitment, territory management, financial aid leveraging, yield strategies, marketing communications, data analysis and predictive analytics, student records, course scheduling, and strategic planning. Considerable knowledge of current technology and software platforms for student recruitment and admissions, financial aid, customer relations management systems, and student success. Strong interpersonal and public relations skills required to interact continually with students, families, counselors, department administrators, and faculty. Ability to effectively lead a staff encouraging strong collaboration and teamwork. Ability to work with a diverse student body and the ability to understand and support different student needs including those of first generation and non-traditional students, veterans, and low-income families. Ability to troubleshoot and solve difficult problems, think systemically to create effective processes and procedures that effect the university and analyze situations in order to apply logical solutions in a complex environment. Evidence of management and organizational skills, professional staff supervision, budget management, and ability to work creatively and independently.


Required Qualifications:

  • A Master’s degree from an accredited college/university. A minimum of seven (7) years of progressive experience in university enrollment management. Demonstrated experience will all aspects of the admissions process, including expertise with admissions recruitment strategies, territory management, and the recruitment funnel/cycle. Demonstrated knowledge of best practices in enrollment management including but not limited to development of strategic enrollment plans, data analytics, financial aid awarding strategies, marketing communications, and CRM technologies.  


About the Division of Student Affairs & Enrollment Services

The Division of Student Affairs & Enrollment Services is comprised of the following student services and academic support units:

Admissions; Advising & Career Center; Bookstore; Dean of Students Office; Dining Services; Housing & Residence Life; International Student Services / Study Abroad; LGBTQIA+ Resource Center, Military & Veterans Success Center; Office of Multicultural Student Affairs; Parkside Academic Resource Center (Tutoring & Success Coach program); Registrar’s Office; Scholarships & Financial Aid; Student Engagement & Connections (Campus Activities, Orientation, First Year Programming); Student Government; Student Health, Counseling & Accessibility Services; Student Support Services (TRiO); and the Student Union.

The mission of the Division of Student Affairs & Enrollment Services is to assist students in achieving their educational and personal goals through programs and services designed to support Parkside’s commitment to the academic success and the holistic development of each student.

About the University of Wisconsin-Parkside

Vision: The University of Wisconsin-Parkside is a dynamic learning community grounded in academic excellence and focused on student success, diversity, inclusion, and community engagement. The campus will be a premier comprehensive public institution and destination of choice, serving as a focal point of local, regional and global progress.

Mission: The University of Wisconsin-Parkside is committed to high-quality educational programs, creative and scholarly activities, and services responsive to its diverse student population, and its local, national and global communities. 

To fulfill this mission, the University of Wisconsin-Parkside will:

  • Offer high-quality academic programs rooted in the tradition of a liberal education in the arts, sciences and professions, responsive to the occupational, civic and cultural needs of the region, and actively seek the continued input of all stakeholders.
  • Generate, disseminate and apply knowledge through research, professional and creative activity that benefits communities throughout the region and the world.
  • Attract and retain a diverse and multicultural population of students, faculty, and staff.
  • Foster a teaching and learning community that provides opportunities for collaborative faculty, student, and staff interaction in support of excellence.
  • Utilize technology creatively and effectively in courses, programs, and services.
  • Prepare students to be successful in their professional, civic, and personal lives.
  • Provide programs that meet the intellectual and cultural needs of people throughout their lives.
  • Provide and share in cultural and intellectual activities in partnership with our local and regional communities.  

Since 1968, the University of Wisconsin-Parkside has been enriching minds and changing lives of those who attend. That rich legacy continues today.

Small classes and one-on-one faculty attention have been our hallmark, and continue to be part of an experience that brightens futures. Our student-centric approach means students are never taught by assistants, don't get lost in a crowd, and do get to work side-by-side with faculty dedicated to their success.

We also support students by designing custom-tailored degree programs that meet the needs of today’s demanding job market, as well as students' unique curiosities. Combining academic disciplines can energize new pursuits and discoveries, so we encourage students to create the interdisciplinary course program that suits their interests.

One of 13 four-year institutions within the University of Wisconsin System, Parkside provides an educational value to our students that's unparalleled. An affordable, high-quality education is an investment in one's future, and we believe the cost of an education should not prevent any student from achieving his or her educational and professional goals.

Parkside students receive a strong return on their investment. We empower our graduates and certificate recipients with the knowledge and practical skills vital to achieving personal and professional success in the changing local and global communities in which they live and work. And our ever-growing academic reputation, regional status, and location along the Milwaukee-Chicago corridor provides students with access to the region’s top employers.

Here, on our idyllic campus set on 700 acres of natural Wisconsin prairie and woodland, you’ll find energetic students making the most of their higher-education experience. With open spaces like our on-campus disc golf course, a diverse variety of student organizations, and our position as a regional center for the performing arts, Parkside is a community that's easy to call home.

This is Parkside.


Application and Nomination Process

  • Applications should include Current resume or curriculum vitae Letter of application expressing interest in the position and detailing how the applicant’s experience aligns with the responsibilities and qualifications for the position At least five references with full contact and email information (references will not be contacted without applicant’s consent)
  • Applications received by August 21st, 2022 will be given full consideration.  Position is open until filled. 

Nominations and inquiries regarding the position should be directed to Jean Hrpcek, Administrative Assistant, / (262) 595-2598. Questions regarding the application process, application submission, and/or deadlines should be directed to Amanda Joncas, Talent Acquisition Specialist, (262) 595-2910.

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