Senior Associate Director, Brand Management
- Employer
- Northeastern University
- Location
- Massachusetts, United States
- Salary
- Salary Not specified
- Date posted
- Jul 22, 2022
View more
- Position Type
- Faculty Positions, Communications, Public Relations & Advertising
- Employment Level
- Executive
- Employment Type
- Full Time
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Senior Associate Director, Brand Management
About the Opportunity
The Senior Associate Director, Brand Management (SAD), reports to the Senior Director of Marketing and Communications and plays an integral team role in developing and furthering the brand of the Office of Alumni Relations (OAR) among our more than 275,000 alumni and the broader Northeastern community by conducting and using marketing research, planning, coordinating, and producing marketing campaigns and communications for alumni in order to maximize outreach and create a stronger Northeastern community.
The Senior Associate Director, Brand Management will focus on: (1) Establishing and executing an overall brand strategy for OAR, tying together our multiple engagement offerings, positioning and marketing in a unified manner; (2) Creating and enforcing branding guidelines across all of our marketing channels, ensuring all materials stay on message, on brand, and reinforce our brand promise; (3) Working with the OAR team to develop and implement effective omni-channel marketing campaigns for OAR and university events, programs, benefits, and services; (4) Developing and maintaining a content strategy to track and manage original and sourced content streams across all channels; (5) Owning the content production process for both design and communications including effective delegation of projects to internal and external resources where appropriate; (6) Leveraging market research—both primary and secondary—to evaluate the perception of the OAR brand among our constituents and develop personas and other resources to guide future strategic marketing efforts; (7) Analyzing results of marketing campaigns to convey successes or drive strategic repositioning, as necessary; (8) and, participating in the hiring, orientation, training, professional development, goal setting, performance appraisal, and general feedback and management of individual team members as assigned.
The Senior Associate Director must represent the university and the OAR team in a professional and enthusiastic manner with a special focus on both internal and external customer service. The SAD must have the ability to speak to audiences of various sizes and in various settings and should be aware of and adaptable to accommodating cultural differences.
This position is required to perform their duties, in person, on the Boston campus. Evening and weekend work required as needs dictate. Occasional ground and air travel and a flexible schedule may be required. While the primary role of this position is to focus on marketing and communications, it will require some work with assisting at several OAR events throughout the year and other duties, as assigned.
QUALIFICATIONS
Bachelor's degree required; Master's degree a plus. Minimum of five years or more of marketing, brand management, or design experience. Demonstrated written and verbal communications skills are required. Understanding of design principles, strategic marketing practice and working knowledge of Adobe Creative Cloud required. Strong research and analytics skills are necessary to identify trends in the marketplace. Knowledge of Salesforce.com, or similar CRM system, and analytics tools, is a plus. The ideal candidate will pay extreme attention to detail, possess strong time management skills, have a high level of self-confidence, creativity, enthusiasm, engagement and self-motivation, along with the energy to undertake diverse responsibilities.
This position also requires an individual who consistently demonstrates an innovative and flexible approach to all facets of his/her work. Incumbent will have the ability to work independently and in a team environment, juggling multiple projects and priorities at one time. A strong focus on customer service is a must. Experience working in higher education a plus. Familiarity with professional social media and digital media strategy and tools a plus.
KEY RESPONSIBILITIES
Brand Management
Establish and execute an overall brand strategy for OAR, tying together multiple engagement offerings, positioning and marketing in a unified manner. Understand and clearly articulating the brand essence of OAR, instilling it into all of our marketing materials. Create and enforce branding guidelines, in conjunction with our design team, across all of our marketing channels ensuring all materials stay on message and reinforce our brand promise. Work with the OAR team to develop and implement effective omni-channel marketing campaigns for OAR and university events, programs, benefits, and services. Essential
Design & Content Creation
Develop and maintain a content strategy to track and manage original and sourced content streams across all channels. Own the content production process for both design and communications including effective delegation of projects to internal and external resources where appropriate. Essential
Market Research & Analytics
Conduct market research—both primary and secondary—to evaluate the perception of the OAR brand among our constituents and develop personas and other resources to guide future strategic marketing efforts. Analyze results of marketing campaigns to convey successes or drive strategic repositioning as necessary. Essential
Leadership Development and Staff Management
Participate in the hiring, orientation, training, professional development, goal setting, performance appraisal, and general feedback and management of individual team members as assigned.
Position Type
Marketing and Communications
Additional Information
Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
To learn more about Northeastern University's commitment and support of diversity and inclusion, please see www.northeastern.edu/diversity.
To apply, visit https://northeastern.wd1.myworkdayjobs.com/en-US/careers/job/Boston-MA-Main-Campus/Senior-Associate-Director--Brand-Management_R107515 jeid-7ad575ed25ad7f43937f2d6d21dc4b2d
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